E- Leisure and Life Satisfaction: A Case of Macau Undergraduate StudentsSuh-hee Choi
This document summarizes a study presented at the ATLAS Annual Conference 2014 on the relationship between e-leisure, or online leisure activities, and life satisfaction among Macau undergraduate students. It provides background on internet usage trends in Macau households and by Macau residents. The study used an online survey of 221 undergraduate students to examine motivations for e-leisure activities, types of e-leisure involvement, and their impacts on life satisfaction. Results showed e-leisure involvement was positively influenced by leisure motivations and positively impacted life satisfaction. Further research is needed to better understand the role of e-leisure in society with increasing time pressures.
E- Leisure and Life Satisfaction: A Case of Macau Undergraduate StudentsSuh-hee Choi
This document summarizes a study presented at the ATLAS Annual Conference 2014 on the relationship between e-leisure, or online leisure activities, and life satisfaction among Macau undergraduate students. It provides background on internet usage trends in Macau households and by Macau residents. The study used an online survey of 221 undergraduate students to examine motivations for e-leisure activities, types of e-leisure involvement, and their impacts on life satisfaction. Results showed e-leisure involvement was positively influenced by leisure motivations and positively impacted life satisfaction. Further research is needed to better understand the role of e-leisure in society with increasing time pressures.
This document discusses cluster analysis and its application in hospitality and tourism research. It provides examples of two studies that used cluster analysis: one identified five backpacker groups to Scotland based on characteristics, and the other classified consumers into two groups based on emotional criteria to show different characteristics. The document also outlines the cluster analysis process, which involves selecting variables, designing the research, checking assumptions, selecting a clustering algorithm, interpreting clusters, and validating results.
This document discusses several concepts related to tourism including the RATER approach for understanding destination image, how cognitive maps influence decision makers, the effects of other tourists on responses and culture shock, skills for interacting with strangers in a new culture, the concept of authenticity, and factors that influence tourist satisfaction.
The document presents an integrated relational-behavioral model to conceptualize the relationships between tourism image, nation image, affective image, relationship, and behavioral outcomes. It proposes eight hypotheses regarding the dimensions of tourism/nation image and cognitive/affective image. It further proposes four hypotheses regarding the relationships between these constructs. The study uses a survey of Korean and Chinese respondents to test the hypotheses and confirm that the data fits the proposed model, with relationships partially or fully mediating different links between constructs.
This document presents a model of tourism loyalty as an extended communicative action process. It describes how different levels of tourist loyalty (low, spurious, latent, true) correspond to different levels of communicative activeness across three phases: information acquisition, selection, and transmission. The model broadens the understanding of communicative action in tourism and how communication theory applies. It could provide implications for research and be extended further.
This document proposes a conceptual model to examine tourists' psychological reactions to negative experiences. It draws from attribution theory and other related theories to identify key concepts like causal attribution, satisfaction, and loyalty. The model suggests that a tourist's level of loyalty to a destination will influence how they attribute the cause of a negative experience (internal vs. external, stable vs. unstable, specific vs. global). It then hypothesizes that attributions linked to internal, unstable, or specific factors will lead to higher satisfaction levels. The goal is to understand the moderating role of loyalty in how tourists cognitively process negative events.
This document discusses tourist loyalty and proposes that the correlation between attitudinal and behavioral loyalty is weaker for tourism compared to other industries. It presents four propositions: 1) the correlation is lower for tourism than generic products, 2) the correlation is lower for long-haul vs short-haul travel, 3) the correlation is lower for people with high novelty-seeking traits, and 4) the correlation is higher for risk-averse segments. The document outlines factors like type of travel, lifestyle, and personality that can influence the relationship between attitudinal and behavioral loyalty for tourists.
Tourism’s Forward and Backward LinkagesSuh-hee Choi
This document discusses using linkage analysis to analyze the relationships between the tourism sector and other industries in an economy. It defines forward and backward linkages, with forward linkages referring to tourism as a supplier of goods and services to tourists, and backward linkages referring to tourism as a demander of inputs from other industries. It also describes how Leontief and Ghosh multipliers can be used to measure the strength of these linkages, indicating the total industry output supported by a one dollar change in demand or supply from the tourism sector. The analysis found tourism industries have stronger forward linkages on average compared to nontourism industries.
The document discusses key concepts in branding, including brand identity, brand image, and brand associations. It defines brand identity as the outward manifestation of a brand's essence, and brand image as consumers' perceptions and associations with a brand. It also distinguishes between points of parity (POP), which are basic benefits shared across brands, and points of difference (POD), which are unique attributes strongly associated with a specific brand. The document provides examples of how these concepts apply to destinations and stores.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Winsted, 2000, Service behaviors that lead to satisfied customersSuh-hee Choi
This document summarizes a study that examined customer-focused service behaviors and their relationship to customer satisfaction across different service industries. The study involved 4 steps: 1) A literature review identified common service dimensions. 2) An open-ended survey identified 137 specific customer-facing behaviors. 3) Customers in restaurants and hospitals rated behaviors and their satisfaction levels, identifying behaviors highly correlated with satisfaction. 4) Factor analysis grouped the behaviors into 3 overarching factors - concern, congeniality, and civility - that strongly predicted customer satisfaction across both industries. The study found many important customer service behaviors are consistent across different service contexts.
This document provides a feasibility study for constructing a website and conducting online marketing for a mid-sized local restaurant. It identifies the target market as residents of Lafayette and West Lafayette, especially teenagers and young adults. It proposes an "eatertainment" restaurant concept to appeal to this demographic. The mission statement discusses using the website to effectively market to potential visitors and communicate the restaurant's core values. It also considers budget, website content and design, and additional factors like managing customer communication channels.
HTM 499 1st Project -- Business conceptSuh-hee Choi
Chuck's is a proposed entertainment restaurant in West Lafayette, Indiana that will serve American food and offer attractions like billiards, shuffleboard, and virtual reality games. It will be a three story 50,000 square foot building located at the intersection of East State Street and Tapawingo Drive that can seat up to 400 people total. The target customers are families with kids and teenagers as well as young adults who enjoy American food and seeking a unique experience in a casual setting.
Diversification (designed by Matt and Suh-hee)Suh-hee Choi
This presentation file was prepared by Matt and Suh-hee, Ph.D. students in Hospitality and Tourism management at Purdue University. It was designed for one of the presentations in HTM 681 class (about advanced hotel management). It explains basic ideas and types of diversification and recent research trends on this topic.
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
Hsu, L., & Jang, S. (2009), Effects of Restaurant Franchising: Does an optima...Suh-hee Choi
This is the presentation file I created for an HTM 681 class discussion.
The contents are based on an Li-Tzang (Jane) Hsu and SooCheong (Shawn) Jang's article, Effects of Restaurant Franchising: Does an optimal franchise proportion exist?
in International Journal of Hospitality Management Volume 28, Issue 2, June 2009, Pages 204-211.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
This document discusses cluster analysis and its application in hospitality and tourism research. It provides examples of two studies that used cluster analysis: one identified five backpacker groups to Scotland based on characteristics, and the other classified consumers into two groups based on emotional criteria to show different characteristics. The document also outlines the cluster analysis process, which involves selecting variables, designing the research, checking assumptions, selecting a clustering algorithm, interpreting clusters, and validating results.
This document discusses several concepts related to tourism including the RATER approach for understanding destination image, how cognitive maps influence decision makers, the effects of other tourists on responses and culture shock, skills for interacting with strangers in a new culture, the concept of authenticity, and factors that influence tourist satisfaction.
The document presents an integrated relational-behavioral model to conceptualize the relationships between tourism image, nation image, affective image, relationship, and behavioral outcomes. It proposes eight hypotheses regarding the dimensions of tourism/nation image and cognitive/affective image. It further proposes four hypotheses regarding the relationships between these constructs. The study uses a survey of Korean and Chinese respondents to test the hypotheses and confirm that the data fits the proposed model, with relationships partially or fully mediating different links between constructs.
This document presents a model of tourism loyalty as an extended communicative action process. It describes how different levels of tourist loyalty (low, spurious, latent, true) correspond to different levels of communicative activeness across three phases: information acquisition, selection, and transmission. The model broadens the understanding of communicative action in tourism and how communication theory applies. It could provide implications for research and be extended further.
This document proposes a conceptual model to examine tourists' psychological reactions to negative experiences. It draws from attribution theory and other related theories to identify key concepts like causal attribution, satisfaction, and loyalty. The model suggests that a tourist's level of loyalty to a destination will influence how they attribute the cause of a negative experience (internal vs. external, stable vs. unstable, specific vs. global). It then hypothesizes that attributions linked to internal, unstable, or specific factors will lead to higher satisfaction levels. The goal is to understand the moderating role of loyalty in how tourists cognitively process negative events.
This document discusses tourist loyalty and proposes that the correlation between attitudinal and behavioral loyalty is weaker for tourism compared to other industries. It presents four propositions: 1) the correlation is lower for tourism than generic products, 2) the correlation is lower for long-haul vs short-haul travel, 3) the correlation is lower for people with high novelty-seeking traits, and 4) the correlation is higher for risk-averse segments. The document outlines factors like type of travel, lifestyle, and personality that can influence the relationship between attitudinal and behavioral loyalty for tourists.
Tourism’s Forward and Backward LinkagesSuh-hee Choi
This document discusses using linkage analysis to analyze the relationships between the tourism sector and other industries in an economy. It defines forward and backward linkages, with forward linkages referring to tourism as a supplier of goods and services to tourists, and backward linkages referring to tourism as a demander of inputs from other industries. It also describes how Leontief and Ghosh multipliers can be used to measure the strength of these linkages, indicating the total industry output supported by a one dollar change in demand or supply from the tourism sector. The analysis found tourism industries have stronger forward linkages on average compared to nontourism industries.
The document discusses key concepts in branding, including brand identity, brand image, and brand associations. It defines brand identity as the outward manifestation of a brand's essence, and brand image as consumers' perceptions and associations with a brand. It also distinguishes between points of parity (POP), which are basic benefits shared across brands, and points of difference (POD), which are unique attributes strongly associated with a specific brand. The document provides examples of how these concepts apply to destinations and stores.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Winsted, 2000, Service behaviors that lead to satisfied customersSuh-hee Choi
This document summarizes a study that examined customer-focused service behaviors and their relationship to customer satisfaction across different service industries. The study involved 4 steps: 1) A literature review identified common service dimensions. 2) An open-ended survey identified 137 specific customer-facing behaviors. 3) Customers in restaurants and hospitals rated behaviors and their satisfaction levels, identifying behaviors highly correlated with satisfaction. 4) Factor analysis grouped the behaviors into 3 overarching factors - concern, congeniality, and civility - that strongly predicted customer satisfaction across both industries. The study found many important customer service behaviors are consistent across different service contexts.
This document provides a feasibility study for constructing a website and conducting online marketing for a mid-sized local restaurant. It identifies the target market as residents of Lafayette and West Lafayette, especially teenagers and young adults. It proposes an "eatertainment" restaurant concept to appeal to this demographic. The mission statement discusses using the website to effectively market to potential visitors and communicate the restaurant's core values. It also considers budget, website content and design, and additional factors like managing customer communication channels.
HTM 499 1st Project -- Business conceptSuh-hee Choi
Chuck's is a proposed entertainment restaurant in West Lafayette, Indiana that will serve American food and offer attractions like billiards, shuffleboard, and virtual reality games. It will be a three story 50,000 square foot building located at the intersection of East State Street and Tapawingo Drive that can seat up to 400 people total. The target customers are families with kids and teenagers as well as young adults who enjoy American food and seeking a unique experience in a casual setting.
Diversification (designed by Matt and Suh-hee)Suh-hee Choi
This presentation file was prepared by Matt and Suh-hee, Ph.D. students in Hospitality and Tourism management at Purdue University. It was designed for one of the presentations in HTM 681 class (about advanced hotel management). It explains basic ideas and types of diversification and recent research trends on this topic.
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
Hsu, L., & Jang, S. (2009), Effects of Restaurant Franchising: Does an optima...Suh-hee Choi
This is the presentation file I created for an HTM 681 class discussion.
The contents are based on an Li-Tzang (Jane) Hsu and SooCheong (Shawn) Jang's article, Effects of Restaurant Franchising: Does an optimal franchise proportion exist?
in International Journal of Hospitality Management Volume 28, Issue 2, June 2009, Pages 204-211.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
1. 주격조사 ‘이, 가’와 보조사 ‘은, 는’ 한국어회화 2008년 1학기 (최서희)
이/가는 주격조사(앞에 오는 말이 주어라는 것을 나타내 주는 기능)
은/는은 보조사(다양한 위치에서 여러 가지 기능과 의미를 나타낼 수 있음)
ex> ‘나는 밥은 먹었다’라는 문장에서 ‘나는’의 ‘는’은 주어의 위치에 쓰였고, ‘밥은’의 ‘은’은 목적어의
위치에 쓰였다.
1. ‘이/가’는 한 편의 이야기에서 처음 등장하는 대상에 쓰이고 ‘은/는’은 그 다음에 그 대상을 다시 언
급할 때 쓰인다.
ex> ‘옛날에 한 나무꾼이 살았습니다. 그 나무꾼은 어느 날 나무를 팔러 시장에 갔습니다.’
'누가?'라는 물음에 대한 답을 할 때는 이/가를 쓴다.
A:누가 이겼니? B:민호가 이겼어요.
2. ‘은/는’은 같은 종류의 대상을 염두에 두고 그 가운데 특정한 하나의 대상을 언급할 때 쓰인다.
ex> ‘철수가 집에 있다.’: 집에 있는 것이 철수다.
‘철수는 집에 있다’: (다른 사람은 그렇지 않은데) 철수는 집에 있다.
3. ‘은/는’은 어떤 대상에 대해 설명하는 문장에 쓰일 때 바로 그 ‘설명의 대상’이 되는 말에 결합한다.
ex1> ‘인간은 생각하는 동물이다’는 ‘인간’이 어떤 존재인지 설명하는 문장이라고 할 수 있는데, 이 경
우 설명의 대상인 ‘인간’에 대해 조사 ‘은/는’이 결합한다.
ex2> '민호는 사과를 좋아한다.' '베이징은 중국의 수도이다.' '는' 은 어떤 대상을 설명할 때 주어
뒤에 쓰는 보조사로 쓰였다.
무엇을 규정하고 정의를 내리는 자리에 '는' 을 쓴다. (= ‘는’은 화제를 나타내는 기능을 한다 / ‘는’
은 말하려는 대상을 가리킬 때 쓴다.)
4. 반대로 대화의 초점이 되는 ‘대상’에 대해서는 ‘은/는’ 대신 주로 ‘이/가’가 결합한다.
ex> ‘이 유리를 누가 깼니?’ -- ‘철수가 깼어요.’ (유리를 깬 사람이 바로 ‘철수’임)
(이 경우 ‘이/가’가 붙는 말 앞에는 부사 ‘바로’가 쓰이기도 함)
3 과 4 의 정리 : 주격조사 '가'는 새 정보를 전달하는 기능을 하고 보조사 '는' 은 옛 정보를 전달
하는 기능을 한다. 정의를 내리거나 규정하는 문장에서 정의하거나 규정하는 단어는 총칭적인
의미로 쓰는 말이고 이 총칭적인 단어에 대해 새로운 정보를 덧붙이는 형식이기 때문에 보조사
'는' 을 써서 화제를 표시한다.
5. 한 문장 안에 다른 문장이 안겨 있는 경우, 안은 문장의 주어(사실은 주제어)에는 ‘은/는’이, 안긴 문
장의 주어에는 ‘이/가’가 결합하는 것이 일반적이다.
ex> ‘나는 그가 왔음을 안다’ => 안은 문장의 주어(주제어)에는 조사 ‘는’ 이, 그에 안긴 명사절 ‘그가
왔음’의 주어에는 조사 ‘가’가 결합되어 있음.
6. ‘은/는’ 은 의미를 강조하는 기능을 하는 경우가 있다. 이 경우 '는' 을 쓰지 않아도 상관없지만 보조
사 '는' 을 써서 강조를 나타낸다.
ex> 아무리 바쁘더라도 식사는 해야지.
놀러 가더라도 멀리는 가지 마라.
그렇게 천천히 걷다가는 지각하겠다.