This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Diversification (designed by Matt and Suh-hee)Suh-hee Choi
This presentation file was prepared by Matt and Suh-hee, Ph.D. students in Hospitality and Tourism management at Purdue University. It was designed for one of the presentations in HTM 681 class (about advanced hotel management). It explains basic ideas and types of diversification and recent research trends on this topic.
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
Hsu, L., & Jang, S. (2009), Effects of Restaurant Franchising: Does an optima...Suh-hee Choi
This is the presentation file I created for an HTM 681 class discussion.
The contents are based on an Li-Tzang (Jane) Hsu and SooCheong (Shawn) Jang's article, Effects of Restaurant Franchising: Does an optimal franchise proportion exist?
in International Journal of Hospitality Management Volume 28, Issue 2, June 2009, Pages 204-211.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Diversification (designed by Matt and Suh-hee)Suh-hee Choi
This presentation file was prepared by Matt and Suh-hee, Ph.D. students in Hospitality and Tourism management at Purdue University. It was designed for one of the presentations in HTM 681 class (about advanced hotel management). It explains basic ideas and types of diversification and recent research trends on this topic.
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
Hsu, L., & Jang, S. (2009), Effects of Restaurant Franchising: Does an optima...Suh-hee Choi
This is the presentation file I created for an HTM 681 class discussion.
The contents are based on an Li-Tzang (Jane) Hsu and SooCheong (Shawn) Jang's article, Effects of Restaurant Franchising: Does an optimal franchise proportion exist?
in International Journal of Hospitality Management Volume 28, Issue 2, June 2009, Pages 204-211.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.