Hsu, L., & Jang, S. (2009), Effects of Restaurant Franchising: Does an optima...Suh-hee Choi
This is the presentation file I created for an HTM 681 class discussion.
The contents are based on an Li-Tzang (Jane) Hsu and SooCheong (Shawn) Jang's article, Effects of Restaurant Franchising: Does an optimal franchise proportion exist?
in International Journal of Hospitality Management Volume 28, Issue 2, June 2009, Pages 204-211.
E- Leisure and Life Satisfaction: A Case of Macau Undergraduate StudentsSuh-hee Choi
This document summarizes a study presented at the ATLAS Annual Conference 2014 on the relationship between e-leisure, or online leisure activities, and life satisfaction among Macau undergraduate students. It provides background on internet usage trends in Macau households and by Macau residents. The study used an online survey of 221 undergraduate students to examine motivations for e-leisure activities, types of e-leisure involvement, and their impacts on life satisfaction. Results showed e-leisure involvement was positively influenced by leisure motivations and positively impacted life satisfaction. Further research is needed to better understand the role of e-leisure in society with increasing time pressures.
This document discusses cluster analysis and its application in hospitality and tourism research. It provides examples of two studies that used cluster analysis: one identified five backpacker groups to Scotland based on characteristics, and the other classified consumers into two groups based on emotional criteria to show different characteristics. The document also outlines the cluster analysis process, which involves selecting variables, designing the research, checking assumptions, selecting a clustering algorithm, interpreting clusters, and validating results.
Hsu, L., & Jang, S. (2009), Effects of Restaurant Franchising: Does an optima...Suh-hee Choi
This is the presentation file I created for an HTM 681 class discussion.
The contents are based on an Li-Tzang (Jane) Hsu and SooCheong (Shawn) Jang's article, Effects of Restaurant Franchising: Does an optimal franchise proportion exist?
in International Journal of Hospitality Management Volume 28, Issue 2, June 2009, Pages 204-211.
E- Leisure and Life Satisfaction: A Case of Macau Undergraduate StudentsSuh-hee Choi
This document summarizes a study presented at the ATLAS Annual Conference 2014 on the relationship between e-leisure, or online leisure activities, and life satisfaction among Macau undergraduate students. It provides background on internet usage trends in Macau households and by Macau residents. The study used an online survey of 221 undergraduate students to examine motivations for e-leisure activities, types of e-leisure involvement, and their impacts on life satisfaction. Results showed e-leisure involvement was positively influenced by leisure motivations and positively impacted life satisfaction. Further research is needed to better understand the role of e-leisure in society with increasing time pressures.
This document discusses cluster analysis and its application in hospitality and tourism research. It provides examples of two studies that used cluster analysis: one identified five backpacker groups to Scotland based on characteristics, and the other classified consumers into two groups based on emotional criteria to show different characteristics. The document also outlines the cluster analysis process, which involves selecting variables, designing the research, checking assumptions, selecting a clustering algorithm, interpreting clusters, and validating results.
This document discusses several concepts related to tourism including the RATER approach for understanding destination image, how cognitive maps influence decision makers, the effects of other tourists on responses and culture shock, skills for interacting with strangers in a new culture, the concept of authenticity, and factors that influence tourist satisfaction.
The document presents an integrated relational-behavioral model to conceptualize the relationships between tourism image, nation image, affective image, relationship, and behavioral outcomes. It proposes eight hypotheses regarding the dimensions of tourism/nation image and cognitive/affective image. It further proposes four hypotheses regarding the relationships between these constructs. The study uses a survey of Korean and Chinese respondents to test the hypotheses and confirm that the data fits the proposed model, with relationships partially or fully mediating different links between constructs.
This document presents a model of tourism loyalty as an extended communicative action process. It describes how different levels of tourist loyalty (low, spurious, latent, true) correspond to different levels of communicative activeness across three phases: information acquisition, selection, and transmission. The model broadens the understanding of communicative action in tourism and how communication theory applies. It could provide implications for research and be extended further.
This document proposes a conceptual model to examine tourists' psychological reactions to negative experiences. It draws from attribution theory and other related theories to identify key concepts like causal attribution, satisfaction, and loyalty. The model suggests that a tourist's level of loyalty to a destination will influence how they attribute the cause of a negative experience (internal vs. external, stable vs. unstable, specific vs. global). It then hypothesizes that attributions linked to internal, unstable, or specific factors will lead to higher satisfaction levels. The goal is to understand the moderating role of loyalty in how tourists cognitively process negative events.
This document discusses tourist loyalty and proposes that the correlation between attitudinal and behavioral loyalty is weaker for tourism compared to other industries. It presents four propositions: 1) the correlation is lower for tourism than generic products, 2) the correlation is lower for long-haul vs short-haul travel, 3) the correlation is lower for people with high novelty-seeking traits, and 4) the correlation is higher for risk-averse segments. The document outlines factors like type of travel, lifestyle, and personality that can influence the relationship between attitudinal and behavioral loyalty for tourists.
Tourism’s Forward and Backward LinkagesSuh-hee Choi
This document discusses using linkage analysis to analyze the relationships between the tourism sector and other industries in an economy. It defines forward and backward linkages, with forward linkages referring to tourism as a supplier of goods and services to tourists, and backward linkages referring to tourism as a demander of inputs from other industries. It also describes how Leontief and Ghosh multipliers can be used to measure the strength of these linkages, indicating the total industry output supported by a one dollar change in demand or supply from the tourism sector. The analysis found tourism industries have stronger forward linkages on average compared to nontourism industries.
The document discusses key concepts in branding, including brand identity, brand image, and brand associations. It defines brand identity as the outward manifestation of a brand's essence, and brand image as consumers' perceptions and associations with a brand. It also distinguishes between points of parity (POP), which are basic benefits shared across brands, and points of difference (POD), which are unique attributes strongly associated with a specific brand. The document provides examples of how these concepts apply to destinations and stores.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Winsted, 2000, Service behaviors that lead to satisfied customersSuh-hee Choi
This document summarizes a study that examined customer-focused service behaviors and their relationship to customer satisfaction across different service industries. The study involved 4 steps: 1) A literature review identified common service dimensions. 2) An open-ended survey identified 137 specific customer-facing behaviors. 3) Customers in restaurants and hospitals rated behaviors and their satisfaction levels, identifying behaviors highly correlated with satisfaction. 4) Factor analysis grouped the behaviors into 3 overarching factors - concern, congeniality, and civility - that strongly predicted customer satisfaction across both industries. The study found many important customer service behaviors are consistent across different service contexts.
This document provides a feasibility study for constructing a website and conducting online marketing for a mid-sized local restaurant. It identifies the target market as residents of Lafayette and West Lafayette, especially teenagers and young adults. It proposes an "eatertainment" restaurant concept to appeal to this demographic. The mission statement discusses using the website to effectively market to potential visitors and communicate the restaurant's core values. It also considers budget, website content and design, and additional factors like managing customer communication channels.
HTM 499 1st Project -- Business conceptSuh-hee Choi
Chuck's is a proposed entertainment restaurant in West Lafayette, Indiana that will serve American food and offer attractions like billiards, shuffleboard, and virtual reality games. It will be a three story 50,000 square foot building located at the intersection of East State Street and Tapawingo Drive that can seat up to 400 people total. The target customers are families with kids and teenagers as well as young adults who enjoy American food and seeking a unique experience in a casual setting.
Diversification (designed by Matt and Suh-hee)Suh-hee Choi
This presentation file was prepared by Matt and Suh-hee, Ph.D. students in Hospitality and Tourism management at Purdue University. It was designed for one of the presentations in HTM 681 class (about advanced hotel management). It explains basic ideas and types of diversification and recent research trends on this topic.
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
The 09 Days Tour to Skardu by road offers a breathtaking journey through some of Pakistan’s most spectacular landscapes. Skardu, nestled in the heart of the Karakoram mountain range, is renowned for its stunning vistas, crystal-clear lakes, and rugged terrain.
Explore Austin's dynamic history and cultural tapestry on a captivating journey. From its origins as Texas' capital to architectural marvels like the Texas State Capitol and cultural hubs such as the Driskill Hotel. Dive into its diverse heritage, legendary music scene, key historical moments, natural beauty, and vibrant culinary delights.
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
Passengers who request name modification after the risk-free period have to pay the United Airlines name change fee. Furthermore, in some cases, travelers have to pay the difference in fare if applicable. The airline doesn’t permit you to make other modifications (date change, fare classes, time, etc) under the name correction policy. Moreover, before you proceed, you must get all related information comprehensively. For that, you can call the consolidation desk at +1-800-865-1848 and get instant response.
This document discusses several concepts related to tourism including the RATER approach for understanding destination image, how cognitive maps influence decision makers, the effects of other tourists on responses and culture shock, skills for interacting with strangers in a new culture, the concept of authenticity, and factors that influence tourist satisfaction.
The document presents an integrated relational-behavioral model to conceptualize the relationships between tourism image, nation image, affective image, relationship, and behavioral outcomes. It proposes eight hypotheses regarding the dimensions of tourism/nation image and cognitive/affective image. It further proposes four hypotheses regarding the relationships between these constructs. The study uses a survey of Korean and Chinese respondents to test the hypotheses and confirm that the data fits the proposed model, with relationships partially or fully mediating different links between constructs.
This document presents a model of tourism loyalty as an extended communicative action process. It describes how different levels of tourist loyalty (low, spurious, latent, true) correspond to different levels of communicative activeness across three phases: information acquisition, selection, and transmission. The model broadens the understanding of communicative action in tourism and how communication theory applies. It could provide implications for research and be extended further.
This document proposes a conceptual model to examine tourists' psychological reactions to negative experiences. It draws from attribution theory and other related theories to identify key concepts like causal attribution, satisfaction, and loyalty. The model suggests that a tourist's level of loyalty to a destination will influence how they attribute the cause of a negative experience (internal vs. external, stable vs. unstable, specific vs. global). It then hypothesizes that attributions linked to internal, unstable, or specific factors will lead to higher satisfaction levels. The goal is to understand the moderating role of loyalty in how tourists cognitively process negative events.
This document discusses tourist loyalty and proposes that the correlation between attitudinal and behavioral loyalty is weaker for tourism compared to other industries. It presents four propositions: 1) the correlation is lower for tourism than generic products, 2) the correlation is lower for long-haul vs short-haul travel, 3) the correlation is lower for people with high novelty-seeking traits, and 4) the correlation is higher for risk-averse segments. The document outlines factors like type of travel, lifestyle, and personality that can influence the relationship between attitudinal and behavioral loyalty for tourists.
Tourism’s Forward and Backward LinkagesSuh-hee Choi
This document discusses using linkage analysis to analyze the relationships between the tourism sector and other industries in an economy. It defines forward and backward linkages, with forward linkages referring to tourism as a supplier of goods and services to tourists, and backward linkages referring to tourism as a demander of inputs from other industries. It also describes how Leontief and Ghosh multipliers can be used to measure the strength of these linkages, indicating the total industry output supported by a one dollar change in demand or supply from the tourism sector. The analysis found tourism industries have stronger forward linkages on average compared to nontourism industries.
The document discusses key concepts in branding, including brand identity, brand image, and brand associations. It defines brand identity as the outward manifestation of a brand's essence, and brand image as consumers' perceptions and associations with a brand. It also distinguishes between points of parity (POP), which are basic benefits shared across brands, and points of difference (POD), which are unique attributes strongly associated with a specific brand. The document provides examples of how these concepts apply to destinations and stores.
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Winsted, 2000, Service behaviors that lead to satisfied customersSuh-hee Choi
This document summarizes a study that examined customer-focused service behaviors and their relationship to customer satisfaction across different service industries. The study involved 4 steps: 1) A literature review identified common service dimensions. 2) An open-ended survey identified 137 specific customer-facing behaviors. 3) Customers in restaurants and hospitals rated behaviors and their satisfaction levels, identifying behaviors highly correlated with satisfaction. 4) Factor analysis grouped the behaviors into 3 overarching factors - concern, congeniality, and civility - that strongly predicted customer satisfaction across both industries. The study found many important customer service behaviors are consistent across different service contexts.
This document provides a feasibility study for constructing a website and conducting online marketing for a mid-sized local restaurant. It identifies the target market as residents of Lafayette and West Lafayette, especially teenagers and young adults. It proposes an "eatertainment" restaurant concept to appeal to this demographic. The mission statement discusses using the website to effectively market to potential visitors and communicate the restaurant's core values. It also considers budget, website content and design, and additional factors like managing customer communication channels.
HTM 499 1st Project -- Business conceptSuh-hee Choi
Chuck's is a proposed entertainment restaurant in West Lafayette, Indiana that will serve American food and offer attractions like billiards, shuffleboard, and virtual reality games. It will be a three story 50,000 square foot building located at the intersection of East State Street and Tapawingo Drive that can seat up to 400 people total. The target customers are families with kids and teenagers as well as young adults who enjoy American food and seeking a unique experience in a casual setting.
Diversification (designed by Matt and Suh-hee)Suh-hee Choi
This presentation file was prepared by Matt and Suh-hee, Ph.D. students in Hospitality and Tourism management at Purdue University. It was designed for one of the presentations in HTM 681 class (about advanced hotel management). It explains basic ideas and types of diversification and recent research trends on this topic.
This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 8 (Developing a Brand Equity Measurement and Management System) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
The 09 Days Tour to Skardu by road offers a breathtaking journey through some of Pakistan’s most spectacular landscapes. Skardu, nestled in the heart of the Karakoram mountain range, is renowned for its stunning vistas, crystal-clear lakes, and rugged terrain.
Explore Austin's dynamic history and cultural tapestry on a captivating journey. From its origins as Texas' capital to architectural marvels like the Texas State Capitol and cultural hubs such as the Driskill Hotel. Dive into its diverse heritage, legendary music scene, key historical moments, natural beauty, and vibrant culinary delights.
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
Passengers who request name modification after the risk-free period have to pay the United Airlines name change fee. Furthermore, in some cases, travelers have to pay the difference in fare if applicable. The airline doesn’t permit you to make other modifications (date change, fare classes, time, etc) under the name correction policy. Moreover, before you proceed, you must get all related information comprehensively. For that, you can call the consolidation desk at +1-800-865-1848 and get instant response.
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
The Inca Trail to Machu Picchu is an unforgettable adventure, blending stunning natural beauty with rich history. Over four days, trekkers traverse diverse landscapes, from lush cloud forests to high mountain passes, encountering ancient Inca ruins along the way. Each step brings you closer to the awe-inspiring sight of Machu Picchu, revealed at sunrise from the Sun Gate. The journey is challenging but incredibly rewarding, offering a profound sense of accomplishment. With its combination of breathtaking scenery and cultural significance, the Inca Trail to Machu Picchu is a must-do for those seeking an extraordinary adventure in Peru.
With the American Airlines name change policy, you can alter the incorrect name on your flight ticket/boarding pass without any fuss. Therefore, it’s essential to understand the major guidelines before requesting a name change/correction. However, if you still encounter any issues, you can navigate to the AA website or approach the airline over the phone. Additionally, you can talk with a flight expert at +1-866-738-0741 to get your problem fixed in a few minutes.
Southwest Airlines Low Fare Calendar: The Ultimate Guidei2aanshul
Travelling doesn't have to be expensive, especially with tools like the Southwest Airlines Low Fare Calendar at your disposal. This guide will take you through everything you need to know about using this feature to snag the best deals on your flights. Whether you're a seasoned traveller or planning your first trip, this guide will ensure you get the most out of your budget.
Our Bahrain Visa PowerPoint Presentation offers a detailed and comprehensive guide to the Bahrain visa application process. It is designed to assist travelers, travel agents, and businesses in navigating the various visa types, including tourist, business, work, student, and family visas. Each section provides an in-depth look at eligibility criteria, required documents, and step-by-step application procedures. Additionally, the presentation includes valuable tips for avoiding common application mistakes, an overview of processing times, and details on fees and payment methods. This presentation aims to ensure a smooth and successful visa application experience, making travel to Bahrain as seamless as possible.
Discover the exhilarating world of manta ray night snorkeling in Kona, Hawaii. Led by expert guides, participants witness these majestic creatures feeding on plankton under mesmerizing underwater lights. With stringent safety measures, environmental responsibility, and emergency preparedness, enjoy this unique adventure responsibly and securely with trusted tour operators.