The document discusses the Korean shipbuilding industry and its strategy for the future. It notes that Korea has developed from an impoverished country after World War 2 and the Korean War to a modern industrial state, and is now a global leader in shipbuilding. The shipbuilding industry's strategy is focused on three areas: high value-added ships, green ship technologies, and expanding into the maritime offshore business. The document also outlines opportunities for Norwegian collaboration with Korean shipbuilders in these strategic areas, such as on offshore projects and green ship technologies.

1. Korean shipbuilding & Maritime Offshore
June 2013
Doo Seok KIM
Senior Market Advisor
Innovation Norway Seoul
Bjørn O. Bjørnsen
Director
Innovation Norway Seoul

2. Have you ever heard of this country?
Chong-Gye stream, downtown Seoul (1950s) Chong-Gye stream, downtown Seoul (2000s)
From a hopeless country
-Japanese colony 1910~1945
-Korean War 1950~1953
-Extreme poverty
(GDP per capita USD60 in 1960s)
To a modern industrial state
- Achieve democratization & industrialization
- Surpass USD 20,000 GDP per capita in 2000s
- Modernized manufacturing state and knowledge
society based on ICT
2

3. Korea and Norway
3Source: Wikipedia
Norway Korea
Capital Oslo Seoul
Languages Norwegian Korean
Government
Unitary Parliamentary
Constitutional
Monarchy
Unitary Presidential
Constitutional Republic
Area 385,252 km2 100,210km2
Polulation 5,009,150 48,875,000 (24th)
GDP (nominal) total USD 483.650 billion USD 1.163 trillion (15th)
GDP per capita USD 97,254 USD 23,749
HDI 0.943 (1st) 0.897 (15th)

4. UK
USA
Japan
Korea
China
19C: Ship material (Wood  steel)
1950s: Shipbuilding method (rivet  Block & welding)
2000s: Flexible ship design capability
2010~: Cheaper labor cost and increased
shipbuilding capacity through government’s
promotional policy
History…
North East Asia
covers about 85% of
global shipbuilding.
on Global Shipbuilding
4

5. Large LNG
Large Containership
Large BC
VLCC
Small LPG
Large LPG
Small BC
Small Containership
Small Vessel Large Vessel
Low
Complexity
High
Complexity
Review on NEA shipbuilding
Drillship
Conventional
LNG
ULCC
5
Tanker, containers

6. Korean shipbuilding development
Foundation
1960S
Growth
1970~1980 By a government economic development program
Take-off
1990S Accumulated the advanced technologies
Global Leading
2000S Profitable growth & global shipbuilding networking
Diversification
2010~ Extreme ocean plants and renewable energy business
1 High Value Added Ships 2 Green Ship Technology 3 Maritime Offshore Biz
6
& Future Strategy

7. • Motivation: Conventional shipbuilding turned to Red Ocean
• Types: LNG carriers, large containerships, sophisticated product & chemical tankers
• With adding new green ship technologies with international partners
• Strong edge on ultra large containership (>10,000TEU) & large LNGC (>200K CBM)
• Aim to secure total 40 new LNG ship orders in 2013
• Entered into whole LNG value chain
High value added shipbuilding
LNG RV
LLNGC
LNG FPSO
LNG FSRU
Production
Facility
Liquefaction
Facility LNGC
Storage &
Regasification
Gas
Field
End
User
7

8. • Offshore plants engineering & construction as an EPC contractor
• Main types: Fixed platforms, FPSOs, semi-submersible rigs and drillships
• Sharply increased Norwegian projects and opportunity for Norwegian suppliers
• Shipbuilders tilt toward offshore plants (80% of new order amount in 2013)
Maritime Offshore
[USD trillion][Biz plan analysis – Order Target]
9,6
13
10
14,3
13
10,4
19,5
29,7
5
10
15
20
25
30
35
0
Order status 2012
Order plan 2013
Order plan from O.D.2013
8

9. Norwegian offshore projects (From 2012 ~early of 2013)
9
Project Type Unit
Quad 204 Semi-Sub. Drilling Rig 1
CAT D
Semi-Sub. Drilling Rig 2
n/a
Semi-Sub. Drilling Rig 1
n/a Ultra-DW Drillship 1+1
n/a
Ultra-DW Drillship 1+4
Martin Linge Fixed Platform (Topside) 1
Aasta Hansteen Spar Platform (Hull + Topside) 1
Gina Krog
(former Dagny)
Fixed Platform (Topside) 1
LNG FSRU 1
Mariner Fixed Platform (Topside) 1
Heidrun Floating Storage Unit (FSU) 1+2
Odfjell Drilling DSME
Songa Offshore
DSME
Fred Olsen E.
HHI
Seadrill SHI
Sigma Drilling
STX
Total E&P Norge SHI/Technip
Statoil HHI/Technip
Statoil
DSME
Hoegh HHI
Statoil DSME
Statoil SHI
Aker Solutions˻ Drilling Equip. Package 2
˻ CS 60 E Semi-Sub. Design 1 Moss Maritime
˻ Offshore Cranes 1 TTS
˻ D. engineering & hook-up 1 Aker Solutions
˻ Living Quarter Apply Leirvik1

10. Collaboration on green ship
technologies
Opportunities
Norwegian offshore projects
• Qualified NORSOK suppliers
• Design package: Rig & OSV
• Engineering collaboration: FEED and
detailed topside engineering
• Topside safety & risk assessment
service
• Core offshore equipment
• Hook-up and installation service
• R&D collaboration on subsea
technology development
• Hull performance
• Engine efficiency/fuel consumption
• Co2 emission
• Alternative propulsion system
• BWTS
• Energy saving or energy recycling
device
• LNGC: CCS, Cryogenic material and core
equipment applicable for ARC-7 ice
class
10

11. Core offshore equipment
[Structure/hull outfitting]
Mooring winch/windlass, Loading/offloading, Drilling package, Crane
[Accommodation]
HVAC, AL. modular living quarter
[Machinery/process]
Gas turbine generator, Gas compressor, Process pump, Produced Water Treatment
Skid (Hydro Cyclone Type)
[Pipe & fitting]
BWTS, Stainless Pipe (including Duplex), FRP Pipe & Fitting/Flange, Shut Down Val
ue, Control Valve
[Electric]
Generator, High Voltage Switch Gear, Variable Frequency Converter Drive, Battery
& UPS, Solar System, Integrated Central Control System
[Fire & safety] Life Boat, Life saving Appliance, Survival Suit, Fire Pump, Fire Detec
ting System, Gas Detecting System, EDS
Opportunities
11

12. UK
USA
Japan
Korea
China
Do you remember?
1 High Value Added Ships
2 Green Ship Technology
3 Active Maritime Offshore Biz
Korea Strategy for the future
It will be interesting to see future market
competition and which country will
lead the global market. Also it will be very
interesting to find Norwegian collaboration
with Korean shipbuilders for the three
strategic areas.
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13. How to succeed in your business in Korea
Key Points of Business Strategy….
 Focus on Core Business Competence with Balanced Business Portfolios
 In-housed engineering capability
 Safe First and World Best Quality
 Flexible
 Overcome cultural language barriers
 Establish Long term Business Partnership
 For Win-Win Relationship with Clients and Partners
13

14. For more contact
Dooseok.kim@innovationnorway.no
14
Doo Seok KIM
Senior Market Advisor
Innovation Norway Seoul
Bjørn O. Bjørnsen
Director
Innovation Norway Seoul
Bjorn.Bjornsen@innovationnorway.no