1. Yearly Breakdown
2024 2025
2023
By End 2022
International
eCommerce
Store
The goal is to build
the online
infrastructure which
will help to sale
Konyagi to global
customers
Reputation
Management
The goal is to make
people perceive
Konyagi in a
positive way, so that
the existing
negativing
surrounding
Konyagi is
eliminated from the
internet
Brand
Promotion
After doing online
reputation
management,
specific brand will
be promoted this
year, which will
skyrocket sales
Break even
point
During this phase,
the business will be
profitable as people
will start buying
Konyagi once the
reputation and
brand is fixed
2. Till December 2022
December
November
October
International eCommerce Shop
• On page Content done
• A/B testing for maximizing the
efficiency of customer
experience and finalizing the
design and format of the
eCommerce shop based on
the data
• Creating scalable ecommerce
with space leaving for possible
legacy system modernization
later on
•Easy navigation
•Mobile optimization
•Smooth Checkout
•Customer Support
•Shipping and Return
Policy
•Calls to Action
•Privacy Policy
•T&Cs
•Integrating Payment
gateways into the
eCommerce shop.
•Smooth checkout
system.
•Secure payment
processing safeguarded
from any hacks (for
winning customers
trust)
3. July - September Till December
January-June
• 6 months of pushing negative Konyagi
content on the second page of Google
• Winning the ISO14001* and organic
certification by:
• Life cycle analysis
• Environmental impacts
assessment
• Creating programs for
Environmental Management
based on LCA and EIA
3 months of pushing negative
content on the third page of
Google, thus eliminating
negative searches all together
•1 month of fixing social media reputation (facebook+Twitter+Pinterest+Instagram)
•Social Listening to gather the data of customers and make a data-driven strategy
•Engaging and Relevant content creation to capture social media users attention
•Increasing positive reviews on social profiles
•Enacting review response and comment response team
•Highly engaged WhatsApp group where people can contact for Konyagi sale
2023
For removing negativity surrounding Konyagi:
•Reviews Websites
•Forums
•Blogging
•Guest Posting
Creating whole omni channel business approach
Reputation Management
4. 2024
Brand Promotion
May-June July-Sept Oct - Dec
Mar-April
Jan-Feb
Organic
Outreach
Achieving Organic
Sales by This Point
Building a
referral sales
system
Will start getting
sales by referrals at
this point. Our own
affiliate program will
be up and running
at this stage, which
will help others to
promote Konyagi,
and we give
bloggers/others/influ
encers some
commission for
bringing us sales.
Building a
system for
sponsoring
content
Building a system
for sponsoring
content on other
websites (based on
the type of type of
users other sites
have. E.g. writing
posts on websites
whose users buy
different types of
alcohols
Influencer
Marketing
Reaching out to
influencers for
Influencer marketing
with product
placement ads. Top
content creators in
relevant countries
will be placing the
products in their
short films/web
series/YouTube
content
Online
Collaborations
Collaborating with
different online
content creators
(Facebook group
admins +WhatsApp
existing group
admins + Local
store owners in
different countries to
get out the product
in market)
5. 2025
Breaking Even
June-July Aug-Dec
April-May
Jan-Mar
Paid Ads
making a system
for paid
advertisements
across all social
media platforms.
Sales are
generated with
social ads and
Search engine
ads during this
time.
Making Data
Driven Strategy
Compiling all the
data gathered
from different
platforms in all
the previous
years, so that the
make data-driven
sales
Making
Wholesale
System
Enacting
wholesale
infrastructure for
quick and big
deliveries
Traditional marketing
• Experiential
marketing
• Trade Shows
• Printing Brochures,
Flyers etc
• TV ads in the targeted
locations
• Advanced Ads
• Radio marketing
• Magazines marketing
• Newspapers
marketing
6. * ISO Info
Konyagi can be certified as an organic product within the international market by meeting regulations which are demanded to
achieve the certification. This will require bringing the operational processes from farming to the supermarket, up to the
international standard for organic certification. The same can be said for ISO 14001 and ISO45001 which are environmental
management systems and health & safety systems required for international certification. These also require organization
processes to be brought to the level of approved international standards. Organic brands are considered more sustainable and
environmentally friendly, and therefore attracts customers. Drinks such as Benromach Organic Single Malt Scotch Whisky and
Papagayo Organic Rum are now taking over the market share from traditional brands. Konyagi can do that too. ISO 14001
certification assures customers that a company complies with environmental regulations, an aspect of which is a marketing tool
as it contributes to building brand and company reputation. ISO 45001 as an internationally recognised standard for occupational
health and safety increases trust and helps to reduce insurance premiums.
All ISO certifications helps to reduce potential risks and hazards as well as the associated legal and non-legal costs, while
increasing revenue due to the positive reputation. DIBO experts are experiences in ISO and can advise TDL on how to achieve
and maintain ISO certification.
