1. 12 March 1993 u Filipino u +63917 5055659 u kferia@felipeandsons.com
https://www.linkedin.com/in/kolleenferia
SKILL SET
s Adept at leadership roles, especially involving decision
making, task-delegation, and building relations among team
members
s Speaking and writing proficiency in English, Filipino and
limited proficiency in Spanish (Castellano)
s Events planning
s Social Media Management
s Basic to intermediate knowledge in photography,
Adobe Photoshop, and Adobe Photoshop Lightroom
WORK EXPERIENCE
Felipe and Sons (Bladesandbows, Inc.)
Senior Marketing Officer &
Retail Business Development Head
(May 2016 – Present)
Oversees the Marketing Team's tasks including but not
limited to: Overall Marketing Strategy, Brand Building,
Visual Merchandising, Digital Marketing, and Customer
Loyalty and Engagement, Public Relations, and Events.
Spearheaded the marketing efforts for the opening of three
(3) Felipe and Sons branches: L.P. Leviste, Chino Roces,
and BGC in 1.5 months
(October 25, 2016 to December 5, 2016)
Pioneered the in-house magazine of Felipe and Sons—
Compass: A style primer for the modern man,
published in November 2016, and included as an insert in
Esquire PH
Responsibilities as Retail Business Development Head are:
Strategizing product curation and merchandising, and
building supplier relations.
Marketing Officer for Digital Media
and Public Relations
(December 2015 – April 2016)
Generated leads for Felipe and Sons both on-line and
offline. On-line, areas of focus were social media and
website content management. Tasks included strategizing
content and providing analytics based on monitoring user
sentiments and understanding user behavior. In addition to
digital media, tasks were focused on generating brand
awareness via public relations and events coordination.
Cont. Work Experience:
Brand Associate
(July 2015 – November 2015)
Responsibilities included: driving sales with on-floor
customer service and digital marketing; creation and
execution of relevant campaigns for the business
Intern
(June-July 2015)
Trained for on-floor sales; Proposed and implemented
system for social media management including monthly
content calendar creation and analytics for evaluation;
Increased Felipe and Sons Instagram followers by 843, and
Facebook page likes by 2,468 during time of internship.
Make Your Own Havaianas 2015
Asssembler
(May 5-10, 2015)
Assembled personalized Havaianas flip flops and engaged
with customers
Islandsoul Sisters Corp.
Intern
(April 2014 – June 2014)
Responsibilities included: Coordination of in-store
collaterals and product displays for cream puff brand,
Chewy Junior and online marketing strategies
(group buying sites, social media assets, etc.).
EDUCATION
Ateneo de Manila University
BS Management, major in Legal Management
Graduated in 2015 with Honorable Mention
Dean’s Lister (2011 – 2015)
Universidad de Alcalá de Henares
International Student Program September – December 2013
for Ateneo Junior Term Abroad (JTA)
Saint Pedro Poveda College
(formerly Poveda Learning Centre)
Kinder, Elementary and High School 1997 - 2011
International Center for Beginning Beginners
Pre-nursery 1995 - 1997
Kolleen Ann Hilary M. Feria