1. Catherine Bauerlein Lack
RELEVANT EXPERIENCE
April 2014 -
Present
Dallas, TX
Moroch Partners; Social Media Manager
- Manage promotional social strategy concepting
- Lead all creative direction/timelines & content calendars
- Design, launch & manage all paid campaigns
- Co-manage McDonalds content curation processes
- Oversee customer service management
Oct. 2013 -
Mar. 2014
Dallas, TX
The Marketing Arm; Account Coordinator
- Supported the digital promotion & experiential teams on the
American Airlines account
- Handled winner fulfillment, project reporting & case study
presentations
- Coordinated team meetings & client events
- Facilitated team processes
Aug. 2013
Plano, TX
J.C. Penney’s; Social Media Specialist
- Worked on contract for their back-to-school #FirstDayLook
campaign
- Engaged with consumers strategically through Twitter, Poly-
vore & Instagram
- Handled their “Surprise & Delight” program
Aug. 2015-
June 2016
Freelance
Lack Design; Senior Social Media Strategist
- Launched and maintain social media channels
- Provide social strategy for like growth and engagement
campaigns
- Provide organic and paid copy
- Manage creative timelines
Other
2010-2013
- Lindsay + Asp Agency; Public Relations
Coordinator
- Dallas Market Center; Marketing Intern
- Norman Arts Council; Public Relations Intern
- National Batemen Research Team Member
- Julia Academy of Dance; Social Media Intern
RELEVANT ACTIVITIES
- Social Media Club Dallas member
- Dallas Public Relations Society of America member
- Former Big Brother Big Sister Mentor
cabauerlein@comcast.net
281-513-8969
LinkedIn:
http://bit.ly/1J3fMi2
EDUCATION
University of Oklahoma
B.A. in Journalism
Major: Public Relations
Minor: Sociology
Skills
Social Media:
- Facebook/Twitter/
Instagram/Pinterest/
Polyvore
- Juicer
- Google Analytics
- Hootsuite
- Polygraph
- Reputation Management
- Sprinklr
- WordPress
Other:
- AP Style
- Basecamp
- Cision
- Excel
- Factiva
- Indesign
- Outlook
- Powerpoint
- Word