This document discusses how social media has changed wine promotion in the US. It begins with an agenda that covers an introduction to the presenter, a history of US alcohol beverage laws established in 1933, an overview of the current US wine market and why millennials are important, and a section on social media marketing theory and practice. The document then covers each section of the agenda in detail, discussing topics like the three-tier distribution system, state-by-state differences in alcohol regulations, identifying target consumers like millennials, and the importance of social media strategies like listening, engagement, and commitment to building connections over simple contacts.