The Hug-E-Gram is a plush toy product designed to allow people to send virtual hugs to friends and family living far away. It consists of soft cotton arms with hands that can be recorded with a personalized voice message. The Hug-E-Gram is marketed and sold through the website hug-e-gram.com and through charitable organizations. A marketing campaign is proposed utilizing web advertising, social media, email, mobile, and search engine optimization to build brand awareness and drive sales.