The consulting team analyzed deVineshimmers and developed marketing strategies. They conducted industry, consumer, and competitive analyses to understand the market. Three key issues were how to increase online sales, clarify the brand image as wine-inspired, and raise brand awareness. The team recommended highlighting the wine-inspired brand image, improving consistency, and focusing on social media, referrals, and promotions to boost awareness and online penetration. Redesigning the logo, innovating products, and creating a membership program were also suggested.