Knowledge as an asset or resource unlike information or data, is not easily understood, classified, shared or measured It is invisible, intangible and difficult to imitate Expanding the knowledge base within the organization is not same as expanding its information base Culture change is neither quick nor easy, but it is no longer an option if you want to be successful in the knowledge economy

1. Knowledge Management:
An Organization’s Key to Survival in the
New Complex World
Ritu Rathore
rathoreritu02@gmail.com

2. Knowledge Management is the discipline of enabling
teams, individuals and entire organization to
collectively and systematically create,
share and apply knowledge to better achieve
their objectives.
Ron Young, CEO/CKO Knowledge Associate International
Demystifying Knowledge Management

3. According to Forbes, Fortune 500 companies lose roughly
$31.5 billion a year by failing to share knowledge
Further read: Shedding light on Knowledge management (SHRM)
Knowledge Management is no longer a passing fad…

4. …but an imperative for organization’s success
Managing Knowledge properly will help us respond to
customers and marketplaces with greater
relevance and immediacy and more
differentiation

5. Knowledge Management will result in…
Reduced Deliverable Time
• Build proposals, solution documents with
faster turn around time
• More time to “focus on the pursuit”
Bring in more depth while
solving problems
• Drive more collaboration across teams
• Access to “best” insights – tacit or explicit
Effective knowledge retention
• Reduced ramp up time for new in role
• People awareness / readiness
Predictable Quality
• IP re-usability
• 100% accurate and up-to-date repository
• Consistent messaging to Clients
• Standardization across collaterals, deliverables
$

6. Tacit Knowledge Explicit Knowledge Organization IP
• Case Study -
approaches, impact
• Capability Decks
• Industry Insights
• Learnings from Quality
Projects
• Process Best Practices
• Process Insights
• Learning Documents
• Takeaways from CXO
Conversations
• Situational Learnings
(projects, client visits)
• Learnings from
Seminars / Webinars
• Insights from Good
Reads (articles, reports,
surveys)
• Schemas
• Benchmarks
• Diagnostic Tools
• Business Frameworks
Knowledge = Tacit + Explicit + Organization IP

7. Personal
Knowledge
Tacit
Knowledge
Explicit
Knowledge
Knowledge
Management
1
2
4
3
Organization
Artifacts
Benchmarks,
Best Practices
Organization
IP
SEP Schema’s, ProcIndex
Organization
Knowledge /
Knowledge Sharing
Forums,
Collaboration
Projects
Client Interaction
Virtual Experts
RFP’s, RFI’s
Market Study
Knowledge
Artifact
Case-Studies,
Learning
Documents, Best
Practices
Four Phases depicting the Knowledge Flow

8. KM Goals & Metrics
2. KM Culture1. KM Process
KM
Strategy
KM Organization and Governance
3. KM Technology
& Tools
KM Framework and Core Components

9. Culture of
Knowledge
KM BehavioralAnalytics
Knowledge Sharing
Community Events
KM Maturity
Assessment & Planning
Recognition
• Activity – contributions, documents
• Adoption – downloads, views
• Value – re-use, likes, shares
• Content Aging - </> 6 months
• Cross functional forums, Conclaves
• Leadership calls
• Webinars
• Incentives & Gamifications
• Quarterly town-hall, team awards
• Success stories - Use Cases communication
• VOCs
• Gap analysis
• Continuous improvement
KM Zealots/ Culture
Planters
• Share and adopt best practices
• Evangelize process excellence – feedback,
improvements
• Videos, shares, reposts
Building Knowledge Culture – Culture can eat strategy
for breakfast!

10. Drive client results
Teams deliver better quality
and results, in less time
• Knowledge Codified for
greater repurpose
• Access to tacit “best”
insights
• More time to “focus on the
pursuit”
Improve team
Collaboration
• Deal teams build proposals
in lesser turn around time
• Increased contribution with
greater ease
• Decreased knowledge
drain
Build Relationships
• Contact within network
increases
• An increase in the Win Rate
Measuring Success of Knowledge Management

11. Knowledge as an asset or resource unlike information or data, is not easily
understood, classified, shared or measured
It is invisible, intangible and difficult to imitate
Expanding the knowledge base within the organization is not same as
expanding its information base
Culture change is neither quick nor easy, but it is no longer an option
if you want to be successful in the knowledge economy
Conclusion

12. rathoreritu02@gmail.com
You can also reach out to me with your views @
@ritu0210
Knowledge Management:
New Wisdom or Passing Fad?
https://www.linkedin.com/in/ritu-rathore-997b3332