2. Trend is defined in various ways.
In the field of arts, fashion, and
music, it is a prevailing style or
preference such as realism
movement in art, emergence skirt,
and popularity of jazz music.
3. In other words, a trend is a pattern of
behaviour demostrated by a big number of
people within a particular period.
4. Someone or something starts or causes as a
trend. A person who starts a trend is called
trendsetter.
Trendspotting refers to “the study of trends and
the way they develop and affect society.” This
should be differentiated from cool-hunting
which is “a hunt for those things that will
become popular before they are popular.” Trend
analysis is “based on trendspotting but it
extends this into developing future scenarios.”
5. Characteristics of a trendspotter
1. Adopt a begginer’s mind – Know how to unlearn
things.
2. Know why and what you are looking for – Ascertain
first the reason why you are looking for trends.
3. Move and search in many places – Look beyond
what and where others are looking for and searching
at.
4. Beware of the obvious – Do not join the bandwagon
of the obvious---the flashy things (the peacock).
6. Characteristics of a trendspotter
5. Never judge something as good or bad – Set aside your
biases and be objective in looking for trends.
6. Be sensitive in looking for signals – Study how trends gain
momentum.
7. Look for shifts rather than novelties – Observe for
changes in how things are done or in people’s behaviours
when something new is introduced.
8. Spot for combinations of things – Do not think of trends as
a singular evolution or development of things.
9. Find the reason for something – However difficult this may
be, seek logical explanation and causes for everything.
7. Activity 1: What Have I Learned
So Far?
1. Define trend and give
situation to support your
definition.
2.Why is it important to
spot a trend? How it will
affect you?
8. Activity 1: What Have I Learned
So Far?
3. Can you say that hot
pants fashion has the
same track record as
skinny jeans and bell-
bottom pants?
9. Reflect Upon
• Why is it important to
spot a trend? How will it
affect you?
• How can the
consequence of a trend
affect your studies or
family business?