The document discusses the potential for mobile marketing in India, drawing comparisons to NTT DoCoMo's successful i-Mode mobile platform in Japan. It outlines 7 key facts about mobile users in India and poses 7 related questions. It notes that solutions like i-Mode show there is a big opportunity in mobile that could be larger than Google. For i-Mode's success, it points to affordable handsets, useful apps, high mobile penetration coupled with low PC usage, and an easy-to-use system. The presenter argues that a similar approach could succeed in India's large mobile market.