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2010 Early Bird
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(Ends 22/10/2010)
Collaboration and Innovation
23-25 November 2010
Suntec Singapore International Convention & Exhibition Centre
All delegates receive upon registration:
» One-month subscription to
Wall Street Journal Online
International Keynote
Complimentary of our Official Newspaper Partner:
Presenters:
Dave Snowden
Founder and Chief Scientific Officer,
Cognitive Edge Pte Ltd
United Kingdom
International
Practitioners:
Vadim V. Shiryaev
Russian BTL Partnership » GarudaFood (Indonesia)
Russian Federation » Malaysia Airports Holdings Berhad (Malaysia)
» Ericsson (Australia and SE Asian rep)
» Shell Global Solutions (Malaysia)
Ron Young
» Islamic Development Bank (Saudi Arabia) TBA
Chief Knowledge Officer, Knowledge » Singapore Youth Olympic Games Organising Committee (Singapore)
Associates International Limited
United Kingdom
Interactive facilitators:
Gerard Bredenoord
Head of Knowledge, Linklaters
» Knowledge Management Roundtable (KMRt) (Australia)
United Kingdom » Straits Knowledge (Singapore)
» Parsons Brinckerhoff (Australia)
Official Online Partners: Supported by: Official COPs:
Media Partners:
w w w. k m a s i a . c o m

2. Welcome to KM Asia 2010: Collaboration and Innovation
Now, more than ever, we need to move knowledge management forward within organisations. This will be achieved by not just looking at new possibilities, but also
taking hold of them and moving them forward through collaboration and innovation. We will be bringing you unique and insightful perspectives on knowledge
management and collaboration. We have also changed the format to allow for a more interactive and relaxed environment, by starting each day with an ice breaker session.
Prominent international keynotes, industry practitioners and MAKE Award winning organisations will demonstrate how the implementation of these ideas and tools can be
successfully implemented, along with the challenges and successes that can be encountered along the way.
Conference Agenda
DAY ONE- Tuesday, 23 November 2010 DAY TWO- Wednesday, 24 November 2010
8.15 Registration and refreshments 8.15 Registration and refreshments
8.45 Chairperson’s opening remarks 8.45 Chairperson’s opening remarks
9.00 Interactive icebreaker session: Method cards 9.00 Interactive icebreaker session: Change management
This session will utilise the techniques of method cards to stimulate conversations Now that you’ve developed an innovative KM policy, how do you now
around the key issues within the KM, collaboration and innovation spaces. successfully enculturate learning and sharing within the organisation?
Use this opportunity to identify other delegates with similar interests and give
our speakers an insight into the areas you feel are most important to your
This session will look at the benefits of change management as a discipline
current KM initiatives. to drive understanding and awareness of the issues of knowledge management
Facilitated by: Michelle Lambert, Convenor, Knowledge Management within the organisation and to secure organisational support for specific KM
Roundtable (KMRt), and Patrick Lambe, Co-founder, Straits Knowledge initiatives.
Facilitated by: Michelle Lambert, Convenor, KM Roundtable (KMRT),
9.30 International Keynote address: and Patrick Lambe, Co-founder, Straits Knowledge
Knowledge Management, Innovation, and Quantum Science?
In this thought leading keynote, Ron Young aims to stretch our thinking beyond 9.30 International keynote address:
the established practices within KM to the next possible stage. Building on this Recognising judgment as a key component of successful KM
groundbreaking work, he introduces, for the first time, some key principles of This presentation will use the concept of judgment as a means to re-examine
inter-connectivity established in quantum physics and asks: not only the purpose but the nature of knowledge management.
More specifically it will cover:
• What can quantum physics tell us, in simple terms, about new perceptions in • The idea of sufficiency, when and how do we know enough to act?
knowledge management and innovation? • The shift from a focus on individual competence and leadership to collective
• Can we better understand knowledge in our organisations as quantum and distributed capability
knowledge flows? • Balancing sophia (the ability to reflect) with phronesis (practical knowledge)
• What about new ideas and quantum leaps? • Embracing not reducing uncertainty and evolving the resilient organisation
• Is there a further extraordinary dimension in knowledge management, of • The next generation of decision support systems: from application to
both a personal and global nature, that may even change our organisational architecture
knowledge paradigm for the future? Dave Snowden, Founder and Chief Scientific Officer, Cognitive Edge
• What could we, as KM practitioners, practically do today to benefit our
organisations from such new thinking? 10.30 Extended exhibition break
Ron Young, Chief Knowledge Officer, Knowledge Associates International
Limited 11.00 Practitioner case study:
Implementing maturity models across the Asia Pacific region
10.30 Extended exhibition break • Using business and maturity models to implement a knowledge management
framework across a broad international organisation
11.00 Practitioner case study: • Aligning big picture strategic business direction with individual deliverables
Knowledge management for the inaugural Youth Olympic Games at the operational end
• Leveraging on KM to organise the Games successfully • Knowledge sharing practice and behaviours in the workplace
• Creating a learn-as-you-go culture • Barriers, enablers and lessons learnt
• Transferring processes and lessons learnt to future organisers Bridget Krott, Knowledge Manager, Ericsson
Doreen Tan, Head of Knowledge Management, Singapore Youth Olympic
Games Organising Committee 11.45 International practitioner case study:
Innovation in IDB: the reasons behind the framework
11.45 Gold sponsor session • Launching the Innovation program
• Dealing with culture: issues and challenges
12.25 Extended exhibition break • Innovation initiatives: ideation systems, awareness and capacity building,
storytelling
1.25 Mythbusting session: challenging KM assumptions • Inspiring Innovation in 56 countries: developing a conceptual framework
This highly interactive session will look at some of the common ideas associated Naguib Chowdrey, Group Innovation Facilitator, Islamic Development Bank
with KM, assess if they are still relevant to the discipline (or if they have ever (TBA)
been) and pose new ideas for the way forward.
12.25 Extended exhibition break
This session will get to the heart of what it means to be a KM practitioner in an
environment increasingly leaning towards collaboration and innovation. 1.25 Practitioner case study: The Shell Wiki Trilogy
Facilitated by: Cory Banks, Knowledge Manager, Parsons Brinckerhoff • How wiki supports knowledge sharing in Shell
• Why are there three wikis in Shell?
2.10 Practitioner case study: • Wikis: beyond an online encyclopaedia
Promoting the people and process benefits of KM to senior management • Interesting learnings
• Integrating KM with organisational platform Siew Hoong Aw, Knowledge Management Advisor, Shell Global Solutions
• Refining and enhancing content management capabilities
• Moving the focus beyond KM as a technological band-aid 2.10 Practitioner case study:
Rosmalia Rosli, Executive – Knowledge Management, Malaysia Airports Knowledge management as part of organisational consciousness management
Holdings Berhad • Using KM as an infrastructure to build a competitive FMCG company
• Knowledge management as part of organisational consciousness
2.50 Extended exhibition break management
• The road from present to the future: the development of ‘a spiritual
3.20 Silver sponsor session company’ and the role of KM
Robert H. Imam, Head of CHC (Corporate Human Capital), GarudaFood
3.55 International keynote address:
K&L culture within professional service firms: How to establish a structured 2.50 Extended exhibition break
approach that allows for progress and measurement
• Outline a framework to organise and consolidate experience and thinking 3.20 Bronze sponsor session
• Sharing experiences and those leveraged (with pride and with credit) from
other knowledge practitioners 3.50 International keynote address:
• Using the framework to help organise your K&L culture programmes KM in Russia
• Ensuring that conversations with leaders can be structured to ensure tangible Vadim V. Shiryaeva, President, Russian BTL Partnership
progress can be achieved
Gerard Bredenoord, Head of Knowledge, Linklaters 4.50 Chairperson’s closing remarks and end of conference
4.55 Chairperson’s closing remarks and end of day one

3. Post conference workshops Please note:
To maintain an interactive environment there are
DAY THREE - Thursday, 25 November 2010 only 15 spots available for each workshop.
For more information on our workshop programmes and speakers please contact
Ark group Australia on aga@arkgroupasia.com or call +65 6423 9987
Workshop A Workshop D
9.30am – 4.30pm 1.30pm – 4.30pm
Understanding the four dimensions of knowledge management: Leveraging cultural diversity to enhance knowledge flows
personal, team, organisation and interorganisation
Facilitated by: Arthur Shelley, Founder, Intelligent Answers
Facilitated by: Ron Young, Chief Knowledge Officer, Knowledge Associates
International Limited About the workshop:
This interactive workshop will explore some new concepts around stimulating cross
About the workshop: cultural interactions to enhance the performance of knowledge application and
Effective KM is only possible when all four dimensions of KM: personal, team, organisation sharing in organisations. Using conversations as a tool to leverage diversity of
and interorganisation, are implemented fully as part of a holistic organisational approach. thinking and approaches, we will generate ideas on how to develop a range of
If any key aspect of any dimension is missing, the result will be mediocre at best, and likely initiatives which utilise your cultural diversity to create more robust and engaging
fail, at worst. Many organisations have only partially focused on this critical issue to date. solutions.
Furthermore, the strategies, processes, methods and tools are situational and will therefore
vary according to each organisation and to each of the four dimensions. • Engage in “conversations that matter” around what will work best for you in
your own context
This workshop looks at each dimension in detail, in the context of extraordinary, strategic, • Investigate how to use the knowledge framework and how it can be applied
and operational KM that is more ‘principles led’.
to enhance cultural interactions within your organisation
• Learn how to leverage cultural differences to find creative solutions
• Understand how behaviour, attitudes and environmental aspects influence
culture and decisions
• Explore cultural impacts on decisions and performance outcomes
• Discuss the practical implications of successful cultural interactions
Workshop B
9.30am – 12.30pm
Workshop E
Energising knowledge management through the use of judgment
1.30pm – 4.30pm
Facilitated by: Dave Snowden, Founder and Chief Scientific Officer, Cognitive Edge
Knowledge to manage the new health: Working across continents to
About the workshop: strengthen KM capabilities
For some years, KM has, to all intents and purposes, ended up as a combination of
creating communities of practice, building an organisational taxonomy and various, Facilitated by: Vadim V Shiryaev, President, Russian BTL Partnership
increasingly forlorn attempts to render expertise into an explicit form. Little real
attention has been given to the question of why we manage knowledge in the first place. Vadim is the Shiryaev is the President of the Russian Marketing Union (www.somar.ru) and
This workshop will expand upon the ideas raised in the keynote presentation on the has 14 years experience in Marketing Mangers and Business strategies both on local and
concept of judgment as an opportunity to review and enhance the value of knowledge multinational levels.
management and will suggest practical measures to employ judgment within your own
organisations. In 2009 Vadim was voted 1st out of the ten most powerful marketing consultants in Russia.
Vadim is also the founder and leader of the Russian KM Project
(www.knowledgemanagement.ru) and he is the Author of the Flash-Point© knowledge-sharing
method.
About the workshop:
TBA
Workshop C
9.30am – 12.30pm Workshop F
Knowledge to manage the new health: Working across continents to
strengthen KM capabilities
1.30pm – 4.30pm
Facilitated by: David Griffiths, Knowledge Management Researcher & Consultant, What is your critical knowledge?
University of Edinburgh
Facilitated by: Vincent Ribiere, Managing Director and Co-Founder,
About the workshop: Institute for Knowledge and Innovation
Presenting an evidence-based toolkit for the analysis of KM processes in any
knowledge-centric organisation, this workshop will illuminate the KM analysis process About the workshop:
from environmental drivers through to a model for analysis and the application of a new It is almost impossible to manage the entire knowledge capital of your organisation.
toolkit in Quintiles Pharmaceuticals Project Services (Asia), including: So where should you start? Identifying the critical knowledge of your organisation can
be a solution. By identifying the different factors associated with the levels of scarcity,
• Do we need KM? (The universal drivers of KM) of usefulness and the levels of difficulty of acquisition and of use of your knowledge
• What is KM? (The KM continuum and value model) domains, you will easily identify the knowledge which is at risk and that should first get
• Technology: the enemy within? your attention.
• This is KM: functions and enablers(The K-Core model and toolkit)
In this workshop, you will be presented with a methodology (MASK II) and tools (Domain
• First steps: the case of Jargon PLC in Europe
Knowledge Mapping and the Critical Knowledge Factor Analysis) that will help you
• Quintiles (Asia) - KM analysis and the challenges faced by a MNC at the new
identify the critical knowledge of your organisation. The MASK II methodology and tools
frontier of an emerging market have been extensively used and validated in various international organisations.

4. 4 ways to book : AG-WEB
'
Tel: +65 6423 9987
7 +
Ark Group Australia Pty Ltd
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aga@arkgroupasia.com
Fax back this form on
+65 6423 9575 Main level, 83 Walker Street, www.kmasia.com
North Sydney, NSW 2060
Australia
Workshops ( select A / B / C / D / E / F )
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Delegates 1-4: Standard, Early Bird or Membership Discount pricing
Delegates 5-10: 25% Discount off the Standard price
11th delegate or thereafter : 30% discount off the Standard price
Group discounts can not be used in conjunction with any other offer or discount.
Two-day conference o SGD$ 1495 + GST = SGD$ 1599.65
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I have read and accepted the booking conditions o US$ 1100 + GST = US$ 1177.00
Please note: Payment must be received in full prior to the event to guarantee your place Post-conference workshop
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We recommend to book early as places at our workshops are strictly limited in
Expiry date order to guarantee a high level of interactivity amongst delegates and the workshop
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Booking conditions
1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is
being held and booking early is therefore recommended. Suntec Singapore International
In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded.
2. Payment must be received in full prior to the course. C o n v e n t i o n & E x h i b i t i o n C e n t r e
3. All speakers are correct at the time of printing, but are subject to variation without notice.
4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following 1 Raffles Boulevard, Suntec City,
cancellation charges: Singapore 039593
- Cancellations notified over 45 days prior to the event will not incur a cancellation fee.
- In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation
Contact: (65) 6337 2888
fee will be charged.
- For cancellations received less than 30 days prior to the event, the full delegate rate must be paid http://www.suntecsingapore.com
and no refunds will be available.
5. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions.
6. All cancellations must be received in writing.
7. Ark Group will not be held liable for circumstances beyond their control which lead to the
Sponsor at KM Asia 2010:
cancellation or variation of the programme.
8. This contract is made under the law of the Republic of Singapore.
Collaboration and Innovation
9. Delegates are responsible for their own travel, accommodation and visa requirements.
10. Applied Research & Knowledge (Ark) Pte Ltd is the registered company name of Ark Group. Sponsor and Exhibit at KM Asia 2010
Company Registration No. 200103429M Contact: Bhuwan Rai, Sponsorship Manager
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(email) aga@arkgroupasia.com