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W. Cybis & InterFacil November 2010 <ul><ul><li>Usability oriented Web analytics  </li></ul></ul><ul><ul><li>Motivation, a...
Usability oriented Web analytics General goals W. Cybis & InterFacil  <ul><li>Give support to a strategy of  continuous im...
Usability oriented Web analytics Specific goals W. Cybis & InterFacil  <ul><li>Follow up users’ performance metrics </li><...
Usability oriented Web analytics Approach W. Cybis & InterFacil  <ul><li>To make inferences about users’ goals. </li></ul>...
Usability oriented Web analytics Approach W. Cybis & InterFacil  <ul><li>To make inferences about users’ goals. </li></ul>...
Usability oriented Web analytics Approach W. Cybis & InterFacil  <ul><ul><ul><li>Mapping the transactions </li></ul></ul><...
Usability oriented Web analytics Approach W. Cybis & InterFacil  <ul><li>Producing measures of users performance while doi...
Usability oriented Web analytics Approach W. Cybis & InterFacil  <ul><li>To analyze fluctuations on users’ performance mea...
Usability oriented Web analytics Approach W. Cybis & InterFacil  <ul><li>Identify the fluctuations’ causes ( why )! </li><...
Usability oriented Web analytics Approach W. Cybis & InterFacil  <ul><li>Building a knowledge base  </li></ul><ul><ul><ul>...
Usability oriented Web analytics Prospects W. Cybis & InterFacil  <ul><ul><ul><li>To continue development and validation s...
Usability oriented Web analytics Perspectives W. Cybis & InterFacil  <ul><li>Development of usability engineering tools su...
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Usability oriented web_analytics_presentation

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Introducing the usability oriented Web analytics approach

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Usability oriented web_analytics_presentation

  1. 1. W. Cybis & InterFacil November 2010 <ul><ul><li>Usability oriented Web analytics </li></ul></ul><ul><ul><li>Motivation, approach, current status and possibilities </li></ul></ul>
  2. 2. Usability oriented Web analytics General goals W. Cybis & InterFacil <ul><li>Give support to a strategy of continuous improvement of the Web site’ usability! </li></ul>Usability perspective
  3. 3. Usability oriented Web analytics Specific goals W. Cybis & InterFacil <ul><li>Follow up users’ performance metrics </li></ul><ul><ul><ul><ul><li>Conversion rate of Web site’s goals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Efficiency and tranquility of users doing theirs tasks </li></ul></ul></ul></ul>Supporting the T ask success perspective of HEART framework …
  4. 4. Usability oriented Web analytics Approach W. Cybis & InterFacil <ul><li>To make inferences about users’ goals. </li></ul><ul><ul><ul><ul><li>To complete obvious success transactions * ! </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Identify the obvious success event! (and rebuild users’ behaviors) </li></ul></ul></ul></ul>( Transaction  Task  Users Experience )
  5. 5. Usability oriented Web analytics Approach W. Cybis & InterFacil <ul><li>To make inferences about users’ goals. </li></ul><ul><ul><ul><ul><li>Do not waste time! </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Identify obvious waste of time in the users’ behaviors ! </li></ul></ul></ul></ul>
  6. 6. Usability oriented Web analytics Approach W. Cybis & InterFacil <ul><ul><ul><li>Mapping the transactions </li></ul></ul></ul><ul><ul><ul><li>Unproductive behavior </li></ul></ul></ul><ul><ul><ul><li>Unproductive area </li></ul></ul></ul><ul><ul><ul><li>Productive area </li></ul></ul></ul><ul><ul><ul><li>Success </li></ul></ul></ul><ul><ul><ul><li>Productive behavior </li></ul></ul></ul>
  7. 7. Usability oriented Web analytics Approach W. Cybis & InterFacil <ul><li>Producing measures of users performance while doing transactions </li></ul><ul><li>UseMonitor – usability oriented Web analytics engine </li></ul><ul><ul><ul><li>Number of completed transactions </li></ul></ul></ul><ul><ul><ul><li>Efficiency and tranquility of users ! (productive time/transaction time) </li></ul></ul></ul>
  8. 8. Usability oriented Web analytics Approach W. Cybis & InterFacil <ul><li>To analyze fluctuations on users’ performance measures ( what )! </li></ul><ul><ul><ul><li>Transversals analysis </li></ul></ul></ul><ul><ul><ul><li>Comparing measures of similar transactions! </li></ul></ul></ul><ul><ul><ul><li>Longitudinal analysis Evolution of measures over time (for a same transaction) ! </li></ul></ul></ul>
  9. 9. Usability oriented Web analytics Approach W. Cybis & InterFacil <ul><li>Identify the fluctuations’ causes ( why )! </li></ul><ul><ul><ul><li>Pages and events causing incidents! </li></ul></ul></ul><ul><ul><ul><li>Good and bad solutions! </li></ul></ul></ul>
  10. 10. Usability oriented Web analytics Approach W. Cybis & InterFacil <ul><li>Building a knowledge base </li></ul><ul><ul><ul><li>God and bad solutions! </li></ul></ul></ul><ul><ul><ul><li>Measures of users’ performance! </li></ul></ul></ul><ul><ul><ul><li>Organized by types of transaction and transactions contexts ! </li></ul></ul></ul>
  11. 11. Usability oriented Web analytics Prospects W. Cybis & InterFacil <ul><ul><ul><li>To continue development and validation studies </li></ul></ul></ul><ul><ul><ul><li>UseMonitor analytics engine </li></ul></ul></ul><ul><li>Usability oriented Web analytics </li></ul><ul><ul><ul><li>Running status: Prototype  System </li></ul></ul></ul><ul><ul><ul><li>Versions: Web server, page tags  mixed </li></ul></ul></ul><ul><ul><ul><li>Scope: Transactions  Tasks  UX </li></ul></ul></ul><ul><ul><ul><li>Transversal analysis ! </li></ul></ul></ul><ul><ul><ul><li>Longitudinal analysis ! </li></ul></ul></ul>
  12. 12. Usability oriented Web analytics Perspectives W. Cybis & InterFacil <ul><li>Development of usability engineering tools supported by UseMonitor </li></ul><ul><ul><ul><li>Users surveys (fitted to experiences users had) </li></ul></ul></ul><ul><ul><ul><li>Diaries (fitted to experiences users had) </li></ul></ul></ul><ul><ul><ul><li>Remote usability tests </li></ul></ul></ul><ul><ul><ul><li>(automated production of measures) </li></ul></ul></ul><ul><ul><li>UseMonitor </li></ul></ul>

Introducing the usability oriented Web analytics approach

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