This is the deck I used for the first session of the Kleros Incubator. It includes a methodology that blockchain founding teams can follow for strategy design.

1. FEDERICO AST
CEO
federico@kleros.io kleros.io
Kleros Incubator Session 1:
Strategy Design
@federicoast
@kleros_io

2. Welcome to

3. Goal: help you
structure your
project for
success.

4. Strategy Design
Session 1
Federico Ast, CEO

5. User Interviews
Session 2
Federico Ast, CEO

6. Prototyping
Session 3
Federico Ast, CEO

7. UX/UI for Web3
Session 4
Plinio Braga, Design Lead

8. Smart Contact Security
Session 5
Clément Lesaege, CTO

9. Cryptoeconomics and Mechanism
Design
Session 6
William George, Research Lead

10. Marketing and Community Building
Session 7
Federico Ast, CEO

11. Legal
Session 8
Yann Aouidef, Legal Researcher

12. Building a Pitch Deck
Session 9
Federico Ast, CEO

13. Demo Day
Session 10
Federico Ast, CEO

14. The Protocol Sink
Thesis
By Bankless

15. The higher the
density of a
protocol, the
deeper it will be in
the protocol stack
and the higher the
adoption.

17. Protocol
Density
Utility
Attack Surface
=
Value the protocol
brings to its users.
Weakness a protocol has to capture,
coercion, corruption, and exploit.

18. Protocol
Density
Utility
Attack Surface
=

19. The Lean Canvas:
Assessing Utility

20. PRODUCT MARKET
What
problem do
you want to
solve?
How do you
plan to solve the
problem?
Which metrics
are important
for your
business?
What cannot
be easily
copied?
How will
you reach
customers?
Who has the
problem?
What are the main costs of
offering the solution?
How can you
summarize
your offering in
a clear and
compelling
message?
How will you make money?

21. What's
the
problem?
Who
has the
problem?

22. What’s the problem you
want to solve?
The Problem

23. Who has the problem?
The Segment

24. What's
the
solution?
How will
you
make
money?
What's your value proposition?

25. What’s the imperfect way in
which the problem is solved
now?
Current Imperfect Solution

26. Why is it imperfect?
Current Imperfect Solution

27. How do you plan to solve the
problem?
The Solution

28. Our [product/protocol]
solves [problem] of
[user]
The Solution

29. How can you summarize
your offering in a clear and
compelling message?
Value Proposition

30. How will you make money?
Revenue Streams

31. What are
the main
costs of
offering the
solution?
What are the key metrics to measure for the
success of the business?
What's the
channel
through
which the
product will
reach
customers?

32. What are the main costs of
offering the solution?
Cost Structure

33. What are the metrics you
want to track?
Key Metrics

34. How will you reach
customers and other key
users?
Channels

35. What
advantage
protects you
from
competitors
just copying
your
solution?

36. What prevents other people
from simply forking/copying
the protocol?
Unfair Advantage

37. Developing a Network
Effects Hypothesis

38. Network Effects
The value of the network grows
exponentially as more people join.

39. Direct Network Effects
The value of a product, service, or platform
increases simply because the number of users
increases, causing the network itself to grow.

41. Indirect Network Effects
They occur when a platform or service depends
on two or more user groups, such as producers
and consumers, buyers and sellers, or users and
developers.

46. Hard Side

47. Which side of the
marketplace will be
harder to bootstrap?

48. How can we bootstrap
faster the hard side of
the marketplace?

49. Which type of user will
be harder to attract?

50. Answering these
questions will be
important to know how
to incentivize correctly
the different types of
users in the network.

52. Next Week
Interviewing Users

53. FEDERICO AST
CEO
federico@kleros.io kleros.io
Kleros Incubator Session 1:
Strategy Design
@federicoast
@kleros_io