The document discusses how design-driven companies like ADP and Damco use design thinking to create innovative apps. It defines design thinking as a human-centered approach that integrates user needs, technology possibilities, and business requirements. It outlines the 5 phases of design thinking and provides examples of how ADP and Damco applied it to their Compass and sourcing apps respectively. Finally, it offers advice for companies looking to adopt design thinking such as getting user feedback early, iterating based on testing, and prioritizing ease of use.

1. The secrets of
design-driven enterprises
How ADP & Damco use design thinking
to deliver innovative, impactful apps

2. Jerome Gouvernel
Division Vice President
ADP
Bob de Graaf
User Experience Strategist
Damco
Insights from:
Gordon van Huizen
VP, Platform Strategy
Mendix

3. What is design thinking?
“A human-centered approach to innovation that draws
from the designer's toolkit to integrate the needs of
people, the possibilities of technology, and the
requirements for business success.” -IDEO

4. 5 phases of design thinking

5. Design thinking is additive to other approaches

6. Enabling an iterative, user-centric approach
to app design & development

7. ADP Compass

8. Damco sourcing app

9. Advice for getting started
• Bob:
• Get out of the building and spend
time with users
• Don’t be afraid to show something
that isn’t finished
• Work iteratively with real users
• Validate constantly
• Jerome:
• Help humans first
• Strong opinions, weakly held
• Guess and test
• Zero friction

10. Download the on-demand webinar
to learn more about applying
design thinking
Download webinar