SlideShare a Scribd company logo

Marketing and Community Building in Web3

Presentation about marketing and community building for Web3 projects made by Federico Ast at the Kleros Bootcamp 2023.

1 of 64
Download to read offline
FEDERICO AST
CEO
federico@kleros.io kleros.io
Kleros Bootcamp
Marketing and Community
Building
@federicoast
@kleros_io
Network
Your Network Effects Hypothesis
How to build a
community that
supports your growth
strategy?
Stage 3) Community
Ownership
- Core team steps back and hands reins to
community.
- Community control via voting.
- Token airdrop to active contributors.
Stage 2) Community
Participation
- Community starts participating in product
development and maintenance.
- Give developer bounties and grants.
- Permissioned token distribution to core
contributors.
Four Questions
➔ Which audiences do you want to reach?
➔ What messages do you want to convey?
➔ Which channels will you use?
➔ Which communication format will you use?
1) Which
audiences you
want to reach?
The
Audience
1

Recommended

Presentatie Mary Beth Kemp V02
Presentatie Mary Beth Kemp V02Presentatie Mary Beth Kemp V02
Presentatie Mary Beth Kemp V02Marketingfacts
 
Nonprofit Congress: Innovation
Nonprofit Congress:  InnovationNonprofit Congress:  Innovation
Nonprofit Congress: InnovationBarbaraKelly
 
Online Collaborative Learning and Marketing Using Wikis and Blogs
Online Collaborative Learning and Marketing Using Wikis and BlogsOnline Collaborative Learning and Marketing Using Wikis and Blogs
Online Collaborative Learning and Marketing Using Wikis and BlogsVickie Maris
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media WorkshopLane Douglas
 
A Social Media Strategy for TDM
A Social Media Strategy for TDMA Social Media Strategy for TDM
A Social Media Strategy for TDMSmart Commute
 
Design Social Going Beyond the Brand
Design Social Going Beyond the Brand Design Social Going Beyond the Brand
Design Social Going Beyond the Brand markitDIGITAL
 

More Related Content

Similar to Marketing and Community Building in Web3

Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Jack Molisani
 
Online communities: A social world
Online communities: A social worldOnline communities: A social world
Online communities: A social worldSarah Hartley
 
What it looks Like When an Online Community Works 19NTC
What it looks Like When an Online Community Works 19NTCWhat it looks Like When an Online Community Works 19NTC
What it looks Like When an Online Community Works 19NTCPercolator Consulting
 
NGO Citizenship in the Internet Ecosystem: Websites vs Social Media
NGO Citizenship in the Internet Ecosystem: Websites vs Social MediaNGO Citizenship in the Internet Ecosystem: Websites vs Social Media
NGO Citizenship in the Internet Ecosystem: Websites vs Social MediaYork University, AshPiedmont Farm
 
Ask Me Anything: Social Media Community Management and Content Production
Ask Me Anything: Social Media Community Management and Content ProductionAsk Me Anything: Social Media Community Management and Content Production
Ask Me Anything: Social Media Community Management and Content ProductionIgnite Social Media
 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSteve Lowisz
 
Network Effectiveness
Network EffectivenessNetwork Effectiveness
Network EffectivenessBeth Kanter
 
Creating a community around content
Creating a community around contentCreating a community around content
Creating a community around contentSAGE Publishing
 
October Webinar Slides - Social Media for Business
October Webinar Slides - Social Media for BusinessOctober Webinar Slides - Social Media for Business
October Webinar Slides - Social Media for BusinessTonick Media
 
Using Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemUsing Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemColleen LaRose
 
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive OverviewBuilding Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive OverviewOlivier Taupin
 
Web 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerWeb 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerGrace Rodriguez
 
Using Social Media in political campaigns.pptx
Using Social Media in political campaigns.pptxUsing Social Media in political campaigns.pptx
Using Social Media in political campaigns.pptxppusapati
 
Kemfe power point presentation paper
Kemfe power point presentation paperKemfe power point presentation paper
Kemfe power point presentation paperAnyanwu Paul
 
NCCET Webinar - Community Colleges + Social Media: Get Connected
NCCET Webinar - Community Colleges + Social Media: Get ConnectedNCCET Webinar - Community Colleges + Social Media: Get Connected
NCCET Webinar - Community Colleges + Social Media: Get ConnectedWorkSmart Integrated Marketing
 
Wikibrands and The 15 Myths of the Social Web
Wikibrands and The 15 Myths of the Social WebWikibrands and The 15 Myths of the Social Web
Wikibrands and The 15 Myths of the Social WebSean Moffitt
 
Developing Social Media Strategies
Developing Social Media StrategiesDeveloping Social Media Strategies
Developing Social Media StrategiesDon Martelli
 
ISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media SuccessISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media SuccessAmit Klein
 
Latin American consumer engagement through social media
Latin American consumer engagement through social mediaLatin American consumer engagement through social media
Latin American consumer engagement through social mediaecmetrics
 

Similar to Marketing and Community Building in Web3 (20)

Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
 
Online communities: A social world
Online communities: A social worldOnline communities: A social world
Online communities: A social world
 
What it looks Like When an Online Community Works 19NTC
What it looks Like When an Online Community Works 19NTCWhat it looks Like When an Online Community Works 19NTC
What it looks Like When an Online Community Works 19NTC
 
NGO Citizenship in the Internet Ecosystem: Websites vs Social Media
NGO Citizenship in the Internet Ecosystem: Websites vs Social MediaNGO Citizenship in the Internet Ecosystem: Websites vs Social Media
NGO Citizenship in the Internet Ecosystem: Websites vs Social Media
 
Ask Me Anything: Social Media Community Management and Content Production
Ask Me Anything: Social Media Community Management and Content ProductionAsk Me Anything: Social Media Community Management and Content Production
Ask Me Anything: Social Media Community Management and Content Production
 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or Landmine
 
Network Effectiveness
Network EffectivenessNetwork Effectiveness
Network Effectiveness
 
Cambridge Arts Network 30 July 2014
Cambridge Arts Network 30 July 2014Cambridge Arts Network 30 July 2014
Cambridge Arts Network 30 July 2014
 
Creating a community around content
Creating a community around contentCreating a community around content
Creating a community around content
 
October Webinar Slides - Social Media for Business
October Webinar Slides - Social Media for BusinessOctober Webinar Slides - Social Media for Business
October Webinar Slides - Social Media for Business
 
Using Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce SystemUsing Social Media and Online Technologies in the Public Workforce System
Using Social Media and Online Technologies in the Public Workforce System
 
Building Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive OverviewBuilding Social brand - A Xoriant Executive Overview
Building Social brand - A Xoriant Executive Overview
 
Web 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - SpacetakerWeb 2.0 & Social Media Workshop - Spacetaker
Web 2.0 & Social Media Workshop - Spacetaker
 
Using Social Media in political campaigns.pptx
Using Social Media in political campaigns.pptxUsing Social Media in political campaigns.pptx
Using Social Media in political campaigns.pptx
 
Kemfe power point presentation paper
Kemfe power point presentation paperKemfe power point presentation paper
Kemfe power point presentation paper
 
NCCET Webinar - Community Colleges + Social Media: Get Connected
NCCET Webinar - Community Colleges + Social Media: Get ConnectedNCCET Webinar - Community Colleges + Social Media: Get Connected
NCCET Webinar - Community Colleges + Social Media: Get Connected
 
Wikibrands and The 15 Myths of the Social Web
Wikibrands and The 15 Myths of the Social WebWikibrands and The 15 Myths of the Social Web
Wikibrands and The 15 Myths of the Social Web
 
Developing Social Media Strategies
Developing Social Media StrategiesDeveloping Social Media Strategies
Developing Social Media Strategies
 
ISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media SuccessISBSM #1 - 12 Tips for Social Media Success
ISBSM #1 - 12 Tips for Social Media Success
 
Latin American consumer engagement through social media
Latin American consumer engagement through social mediaLatin American consumer engagement through social media
Latin American consumer engagement through social media
 

More from Federico Ast

Introduction to Kleros - King's College London
Introduction to Kleros - King's College LondonIntroduction to Kleros - King's College London
Introduction to Kleros - King's College LondonFederico Ast
 
Kleros 2.0 Presentation
Kleros 2.0 PresentationKleros 2.0 Presentation
Kleros 2.0 PresentationFederico Ast
 
Resolución de Disputas en Propiedad Intelectual, Kleros y la Justicia Descent...
Resolución de Disputas en Propiedad Intelectual, Kleros y la Justicia Descent...Resolución de Disputas en Propiedad Intelectual, Kleros y la Justicia Descent...
Resolución de Disputas en Propiedad Intelectual, Kleros y la Justicia Descent...Federico Ast
 
Introduction to Kleros - Ohio State University
Introduction to Kleros - Ohio State UniversityIntroduction to Kleros - Ohio State University
Introduction to Kleros - Ohio State UniversityFederico Ast
 
Presentacion de Federico Ast sobre Blockchain y Kleros
Presentacion de Federico Ast sobre Blockchain y KlerosPresentacion de Federico Ast sobre Blockchain y Kleros
Presentacion de Federico Ast sobre Blockchain y KlerosFederico Ast
 
La Historia de la Politica y Lecciones de Gobernanza
La Historia de la Politica y Lecciones de GobernanzaLa Historia de la Politica y Lecciones de Gobernanza
La Historia de la Politica y Lecciones de GobernanzaFederico Ast
 
Kleros Mediation Bridge Workshop Deck
Kleros Mediation Bridge Workshop DeckKleros Mediation Bridge Workshop Deck
Kleros Mediation Bridge Workshop DeckFederico Ast
 
The History of Politics and DAO Governance
The History of Politics and DAO GovernanceThe History of Politics and DAO Governance
The History of Politics and DAO GovernanceFederico Ast
 
Magno Foro Legaltech México
Magno Foro Legaltech MéxicoMagno Foro Legaltech México
Magno Foro Legaltech MéxicoFederico Ast
 
An Introduction to DAOs
An Introduction to DAOsAn Introduction to DAOs
An Introduction to DAOsFederico Ast
 
Presentación en Academia de Innovación Legal Haptica
Presentación en Academia de Innovación Legal HapticaPresentación en Academia de Innovación Legal Haptica
Presentación en Academia de Innovación Legal HapticaFederico Ast
 
How to Build in Web3 - Lesson 3 - Network Effects
How to Build in Web3 - Lesson 3 - Network EffectsHow to Build in Web3 - Lesson 3 - Network Effects
How to Build in Web3 - Lesson 3 - Network EffectsFederico Ast
 
Como Construir en Web3 - Clase 2 - Diseño de Estrategia
Como Construir en Web3 - Clase 2 - Diseño de EstrategiaComo Construir en Web3 - Clase 2 - Diseño de Estrategia
Como Construir en Web3 - Clase 2 - Diseño de EstrategiaFederico Ast
 
Cómo Construir en Web3 - Clase 1 - La Revolución del Blockchain
Cómo Construir en Web3 - Clase 1 - La Revolución del BlockchainCómo Construir en Web3 - Clase 1 - La Revolución del Blockchain
Cómo Construir en Web3 - Clase 1 - La Revolución del BlockchainFederico Ast
 
How to Build in Web3 - Lesson 2 - Strategy Design - Federico Ast
How to Build in Web3 - Lesson 2 - Strategy Design - Federico AstHow to Build in Web3 - Lesson 2 - Strategy Design - Federico Ast
How to Build in Web3 - Lesson 2 - Strategy Design - Federico AstFederico Ast
 
How to Build in Web3 - Session 1 - The Blockchain Revolution - Federico Ast
How to Build in Web3 - Session 1 - The Blockchain Revolution - Federico AstHow to Build in Web3 - Session 1 - The Blockchain Revolution - Federico Ast
How to Build in Web3 - Session 1 - The Blockchain Revolution - Federico AstFederico Ast
 
DAOs y el Futuro de las Organizaciones en el Metaverso
DAOs y el Futuro de las Organizaciones en el MetaversoDAOs y el Futuro de las Organizaciones en el Metaverso
DAOs y el Futuro de las Organizaciones en el MetaversoFederico Ast
 
My Intellectual Journey to Kleros
My Intellectual Journey to KlerosMy Intellectual Journey to Kleros
My Intellectual Journey to KlerosFederico Ast
 

More from Federico Ast (20)

Introduction to Kleros - King's College London
Introduction to Kleros - King's College LondonIntroduction to Kleros - King's College London
Introduction to Kleros - King's College London
 
Kleros 2.0 Presentation
Kleros 2.0 PresentationKleros 2.0 Presentation
Kleros 2.0 Presentation
 
Proof of Humanity
Proof of HumanityProof of Humanity
Proof of Humanity
 
Resolución de Disputas en Propiedad Intelectual, Kleros y la Justicia Descent...
Resolución de Disputas en Propiedad Intelectual, Kleros y la Justicia Descent...Resolución de Disputas en Propiedad Intelectual, Kleros y la Justicia Descent...
Resolución de Disputas en Propiedad Intelectual, Kleros y la Justicia Descent...
 
Introduction to Kleros - Ohio State University
Introduction to Kleros - Ohio State UniversityIntroduction to Kleros - Ohio State University
Introduction to Kleros - Ohio State University
 
Presentacion de Federico Ast sobre Blockchain y Kleros
Presentacion de Federico Ast sobre Blockchain y KlerosPresentacion de Federico Ast sobre Blockchain y Kleros
Presentacion de Federico Ast sobre Blockchain y Kleros
 
La Historia de la Politica y Lecciones de Gobernanza
La Historia de la Politica y Lecciones de GobernanzaLa Historia de la Politica y Lecciones de Gobernanza
La Historia de la Politica y Lecciones de Gobernanza
 
Kleros Mediation Bridge Workshop Deck
Kleros Mediation Bridge Workshop DeckKleros Mediation Bridge Workshop Deck
Kleros Mediation Bridge Workshop Deck
 
The History of Politics and DAO Governance
The History of Politics and DAO GovernanceThe History of Politics and DAO Governance
The History of Politics and DAO Governance
 
Magno Foro Legaltech México
Magno Foro Legaltech MéxicoMagno Foro Legaltech México
Magno Foro Legaltech México
 
Big Tech vs Web3
Big Tech vs Web3Big Tech vs Web3
Big Tech vs Web3
 
An Introduction to DAOs
An Introduction to DAOsAn Introduction to DAOs
An Introduction to DAOs
 
Presentación en Academia de Innovación Legal Haptica
Presentación en Academia de Innovación Legal HapticaPresentación en Academia de Innovación Legal Haptica
Presentación en Academia de Innovación Legal Haptica
 
How to Build in Web3 - Lesson 3 - Network Effects
How to Build in Web3 - Lesson 3 - Network EffectsHow to Build in Web3 - Lesson 3 - Network Effects
How to Build in Web3 - Lesson 3 - Network Effects
 
Como Construir en Web3 - Clase 2 - Diseño de Estrategia
Como Construir en Web3 - Clase 2 - Diseño de EstrategiaComo Construir en Web3 - Clase 2 - Diseño de Estrategia
Como Construir en Web3 - Clase 2 - Diseño de Estrategia
 
Cómo Construir en Web3 - Clase 1 - La Revolución del Blockchain
Cómo Construir en Web3 - Clase 1 - La Revolución del BlockchainCómo Construir en Web3 - Clase 1 - La Revolución del Blockchain
Cómo Construir en Web3 - Clase 1 - La Revolución del Blockchain
 
How to Build in Web3 - Lesson 2 - Strategy Design - Federico Ast
How to Build in Web3 - Lesson 2 - Strategy Design - Federico AstHow to Build in Web3 - Lesson 2 - Strategy Design - Federico Ast
How to Build in Web3 - Lesson 2 - Strategy Design - Federico Ast
 
How to Build in Web3 - Session 1 - The Blockchain Revolution - Federico Ast
How to Build in Web3 - Session 1 - The Blockchain Revolution - Federico AstHow to Build in Web3 - Session 1 - The Blockchain Revolution - Federico Ast
How to Build in Web3 - Session 1 - The Blockchain Revolution - Federico Ast
 
DAOs y el Futuro de las Organizaciones en el Metaverso
DAOs y el Futuro de las Organizaciones en el MetaversoDAOs y el Futuro de las Organizaciones en el Metaverso
DAOs y el Futuro de las Organizaciones en el Metaverso
 
My Intellectual Journey to Kleros
My Intellectual Journey to KlerosMy Intellectual Journey to Kleros
My Intellectual Journey to Kleros
 

Recently uploaded

Model Jaringan network jaringan komputer.pdf
Model Jaringan network jaringan komputer.pdfModel Jaringan network jaringan komputer.pdf
Model Jaringan network jaringan komputer.pdfgalfinprihardiputra0
 
Augmented and Mixed Reality Solutions for Frontline Medical Professionals
Augmented and Mixed Reality Solutions for Frontline Medical ProfessionalsAugmented and Mixed Reality Solutions for Frontline Medical Professionals
Augmented and Mixed Reality Solutions for Frontline Medical Professionalsthirdeyegen65
 
Biometrics Technology Intresting PPT
Biometrics Technology Intresting PPTBiometrics Technology Intresting PPT
Biometrics Technology Intresting PPTPraveenKumarThota7
 
Regulation is Coming - Trusted Media Summit 2023
Regulation is Coming - Trusted Media Summit 2023Regulation is Coming - Trusted Media Summit 2023
Regulation is Coming - Trusted Media Summit 2023Damar Juniarto
 
UGB INTERNETBANKING FACILITY LAUNCHED.pptx
UGB INTERNETBANKING FACILITY LAUNCHED.pptxUGB INTERNETBANKING FACILITY LAUNCHED.pptx
UGB INTERNETBANKING FACILITY LAUNCHED.pptxRitesh Sahu
 
Augmented and Mixed Reality Solutions for Aerospace & Defense
Augmented and Mixed Reality Solutions for Aerospace & DefenseAugmented and Mixed Reality Solutions for Aerospace & Defense
Augmented and Mixed Reality Solutions for Aerospace & Defensethirdeyegen65
 
Obstructive jaundice is a medical condition characterized by the yellowing of...
Obstructive jaundice is a medical condition characterized by the yellowing of...Obstructive jaundice is a medical condition characterized by the yellowing of...
Obstructive jaundice is a medical condition characterized by the yellowing of...ssuser7b7f4e
 
Red shadows ringing in Japan's Cyberspace
Red shadows ringing in Japan's CyberspaceRed shadows ringing in Japan's Cyberspace
Red shadows ringing in Japan's Cyberspacesttyk
 
AWS Overview of AWS Clarify, Feature Store, Hyper parameter Tuning
AWS Overview of AWS  Clarify, Feature Store, Hyper parameter TuningAWS Overview of AWS  Clarify, Feature Store, Hyper parameter Tuning
AWS Overview of AWS Clarify, Feature Store, Hyper parameter TuningVarun Garg
 

Recently uploaded (9)

Model Jaringan network jaringan komputer.pdf
Model Jaringan network jaringan komputer.pdfModel Jaringan network jaringan komputer.pdf
Model Jaringan network jaringan komputer.pdf
 
Augmented and Mixed Reality Solutions for Frontline Medical Professionals
Augmented and Mixed Reality Solutions for Frontline Medical ProfessionalsAugmented and Mixed Reality Solutions for Frontline Medical Professionals
Augmented and Mixed Reality Solutions for Frontline Medical Professionals
 
Biometrics Technology Intresting PPT
Biometrics Technology Intresting PPTBiometrics Technology Intresting PPT
Biometrics Technology Intresting PPT
 
Regulation is Coming - Trusted Media Summit 2023
Regulation is Coming - Trusted Media Summit 2023Regulation is Coming - Trusted Media Summit 2023
Regulation is Coming - Trusted Media Summit 2023
 
UGB INTERNETBANKING FACILITY LAUNCHED.pptx
UGB INTERNETBANKING FACILITY LAUNCHED.pptxUGB INTERNETBANKING FACILITY LAUNCHED.pptx
UGB INTERNETBANKING FACILITY LAUNCHED.pptx
 
Augmented and Mixed Reality Solutions for Aerospace & Defense
Augmented and Mixed Reality Solutions for Aerospace & DefenseAugmented and Mixed Reality Solutions for Aerospace & Defense
Augmented and Mixed Reality Solutions for Aerospace & Defense
 
Obstructive jaundice is a medical condition characterized by the yellowing of...
Obstructive jaundice is a medical condition characterized by the yellowing of...Obstructive jaundice is a medical condition characterized by the yellowing of...
Obstructive jaundice is a medical condition characterized by the yellowing of...
 
Red shadows ringing in Japan's Cyberspace
Red shadows ringing in Japan's CyberspaceRed shadows ringing in Japan's Cyberspace
Red shadows ringing in Japan's Cyberspace
 
AWS Overview of AWS Clarify, Feature Store, Hyper parameter Tuning
AWS Overview of AWS  Clarify, Feature Store, Hyper parameter TuningAWS Overview of AWS  Clarify, Feature Store, Hyper parameter Tuning
AWS Overview of AWS Clarify, Feature Store, Hyper parameter Tuning
 

Marketing and Community Building in Web3