Study of market potential for enterprise messaging solution

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A
PROJECT REPORT ON
STUDY OF MARKET POTENTIAL FOR ENTERPRISE MESSAGING
SOLUTION
WITH THE HELP OF MITHI CONNECT SERVER-XD
FOR
MITHI SOFTWARE TECHNOLOGIES PVT LTD, PUNE
SUBMITTED TO
(UNIVERSITY OF PUNE)
IN THE PARTIAL FULLFILLMENT OF TWO YEARS FULL TIME COURSE OF
MASTER IN BUSINESS ADMINISTRATON (MBA)
SUBMITTED BY
BHUSHAN S. BADHAN
(BATCH 2005-2007)
VISHWAKARMA INSTITUTE OF MANAGEMENT
KONDHWA, PUNE -48

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ACKNOWLEDGEMENT
Any accomplishment requires the effort of many people and this work is not different. I
wish to express my deep sense to gratitude and profound thanks to Mr. Tarun Malaviya
CEO Mithi Software Technologies Pvt Ltd, Pune for giving me the opportunity to
work with Mithi on this project.
I would also like to thank to Mr. Ashok Malaviya (director) who guided and
encouraged me during my endeavors.
I would like to express my heartfelt gratitude to my project guide Mr. Devjyot Singh
(BDM) without whom this project would not have been a success. From the very
beginning till the end of completion of this report he was the main source of guidance and
motivation for me. He made me aware of the mailing server solutions, market trends and
business practices at large.
Grateful acknowledgement is made to all the staff of Mithi Software Technologies Pvt
Ltd Company, Pune for supporting me in this project.
I also express my deep senses of gratitude to Director of Vishwakarma Institute of
Management Pune, Dr. Sharad Joshi as my project guide for allowing me to carry out
this project in this prestigious institute.
Mr. Bhushan .S. Badhan

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INDEX
1. Executive summary 1
2. Objective and scope of project 2
3. A) Company profile
B) Partners and Key Customers
4
15
4. Literature Survey 22
5. Research methodology 28
6. Data analysis 33
7. Findings 36
8. Limitations 37
9. Recommendations 38
10. Conclusions 39
11. Bibliography 40
12. Annexure 41

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Executive Summary
Introduction Of Project:
To carry out the survey for enterprise messaging solutions at companies based in pune
with the help of study of their current set up and their future prospective. Elaborate them
about the MCS-XD & it s competitive advantage like low messaging infrastructure cost,
minimum disruption, minimum complexity and maximum Flexibility with minimum
Disruption to the enterprise-messaging set-up.
Project Title:
To Study market potential in enterprise messaging solution with the help of Mithi
connect Server-Xd.
.
Why this Company& this Project:
As Company s product is in its second phase of PLC, a lot exposure to learn and work on
new marketing strategies. There is large scope for direct interaction with customer, which
benefits me to understand the consumer behavior & techniques for business development,
which is possible for me through this project.
Location:
H.O: 103,Mayfair Court, Dr.Pai Marg, Baner Road, Pune-411045
Duration Of Project:
10th
June To 5th
August. (56days)
Result (output)
There is huge requirement for EMS (enterprise messaging solutions) and services
because which is the most effective way of business communication in today s scenario.
In competition every organization wants to reduce it s cost of services and products with
maintaining quality and better performance, which is the base for development of mithi s
product.

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Objective and Scope of the Project
Different objective behind conducting this Project:
1) Primary object
a) Selecting Target Market.
b) Collecting data that helps an organization to generate leads.
2) Secondary Object
a) Converting leads into prospect.
b) Study of market scenario for enterprise messaging solution.
Target Market
It s important to remember that the focus of marketing is people. If you re concentrating
your efforts on your product or profit only, you ll miss the mark. The term target market
is used because that market- that group of people-is the bull s eye at which you aim all
your marketing efforts.
The reason we re concerned with identifying a target market is because it makes
strategies for designing, pricing, distributing, promoting, positioning and improving your
product, service or idea easier, more effective, and more cost-effective.
Lead Generation
Lead generation is a key ingredient for success no matter hat business you are in. Good
lead generation programs can produce huge profits; poor lead generation wastes your
valuable time and money.

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Many businesses invest over 90% of their marketing budget in appointment setting.
Why? Because it works! There is nothing stronger, nothing more effective than a face-to-
face meeting. The likelihood of closing a sale dramatically increases when you consult
with a prospect face-to-face. And we make sure your sales people are meeting only with
highly qualified prospects. A good appointment setting strategy will allow your sales
team to spend more time in front of your potential clients, closing deals, and less time
office bund dealing with administrative tasks.
Scope Of Project:
1) Area of operation: Market Research
2) Area Covered: Pune and Periphery Of Pune City.
3) Sample Size: 150 SBU s.
4) Product Range: Mithi Connect Server and it s associated services.

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COMPANY PROFILE
COMPANY:
The company has been through three different ventures over its life. It s first and very
successful venture was the creation of the word processing and publishing software for
Indian languages (developed jointly with CDAC). Mithi s key contribution in creating
this software was to make it easy for users to work with Indian languages on their pc and
creation of world-class off-the-shelf software. The product pushed up the popularity of
use of Indian language on the pc many-folds. Leap has an estimated user base of over
5,00,000 users that include customers such as RBI, MTNL, IOCL, Income Tax, Ministry
Of External Affairs, BOI, BOB, AllahBad Bank, PNB, Indian Railways, Govt.Of
Maharashtra, GAIL, LIC,Oriental Insurance, Indian Parliament, HPCL, BPCL ,etc. It s
second venture was the creation of tools to help create web based applications in local
language on both the windows and Linux platform. The product named India interactive,
was used in some very prestigious and award winning e-governance and not-for-profit it
projects in Andhrapradesh, Maharashtra Madhya Pradesh,, Chattisgarh, Karnataka,
Tamilnadu, Gujarat ,etc. .it s current venture aims to create, a low-cost software for
messaging and collaboration on the Linux platform.
Mithi distinguishes itself in providing messaging & collaboration solutions that can help
substantially lower costs & improve productivity.
Based on Linux and OSS platform, mithi connect server provides an enterprise
messaging solution that's secure, easy to maintain and requires lower up-front investment
in software licensing, enabling enterprises to create an efficient and low cost messaging
and collaboration infrastructure to improve workplace productivity.
The company was largely self-funded in the first phase of its existence from 1991-1999.
In the 2nd phase (starting late 1999), the company sought VC investments to build Indian
language software for web applications and low cost messaging and collaboration
software. The company received funds from private investors and institutional funds such
as the national venture fund for software and it industry (NFSIT), set up by IDBI and

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SIDBI in association with ministry of information and communication technology
(MICT), government of India, and was successful in creating world-class software (India
interactive and connect server) on extremely tight budgets.
Pc quest users choice
award for leap*
1997, 1998, 1999, 2000, 2001 & 2002
CSI Infosys award for the
best shrink wrapped
product
Runner's-up in 1998.
MIT (ministry of
information technology)
The best Hindi software award for the year
2000.
Indo American society Dec
2000
For contribution to the spread of information
technology in India.
Smart computing The best Indic software by smart computing
- July 2001 issue.
Best it implementation Connect server and India interactive were
part of ITC-echoupal's award winning it
implementation project 2004
Innovation for India award India interactive part of the award winning
e-governance project ap-online won by
TCS

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Process Flow at Mithi Software Technologies Pvt. Ltd
1.Enquiry
Methods:
Cold Calls
Reference
Direct enquiries through advertisement or web site
Aim:
To fix an appointment / generate enough interest to take to the next level
22.Introduction/Demonstration
Methods
On line demonstration
Self Running demonstration
Customer Visit
Aim
Ask for tech proposal or pilot
3.Requriment gathering
What does it have?
Connectivity at HO and branches
Current Mailing Set up
Required mailing set up
Aim

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To suggest an effective and relevant solution
4.Technical Proposal
What is technical proposal?
Made by the delivery team
Summaries the understanding of the requirements
Proposal a relevant solution for the existing set up
Aim
To get the customers approval
Convince him on the capability of the product and solution team
5.Request for the pilot
What should be specified in the request?
Key features / solution to be demonstrated
Aim
Should be able to make a proper deployment

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PILOTS are COST to the COMPANY
6. Pilot deployment plan
Should highlight
Pre-requisites for the pilot (h/w & s/w)
Software solution to be installed
The configuration in which it is installed
The steps to be carried out for deployment
The acceptance criteria
Aim
To ensure that the customer is aware of scope of the pilot
To ensure that pilot is successful
To ensure that the delivery team is aware of what to deploy and
demonstrate
7.Pilot
Aim
To convince customer of the capability of the product and the company
8.Request for commercial Proposal
9.Commercial Proposal
Proposal prepared by sales team in consultation with the delivery team

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Care to be taken not to over price or under price
Care to be taken to charge properly for customization
Care to be taken to charge for out station deployment
10. Purchase order
11.Deployment plan
Aim
To that the solution is successful deployed
To keep the customer informed about the progress at every stage
Lead to the completion certificate
12.Delivery & Deployment
Delivery done from HO
Deployment done by delivery team
Deployment team to follow the plan
13.Training
Training conducted at by delivery team
Train System admin on Troubleshooting
Day to-day management
Configuring mail clients
Train users on using the web mail client
Other application such as Calendar

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14.Complitation Certificate
To be signed by customer
Lists all the steps mentioned by the deployment plan
Responsibility of the delivery channel
15.Support
Mithi customer Care
Chat, email and customer visits
3level support
16.Upgrades
To solve problems
Delivery promised features
Responsibility delivery team
17.AMC
First 6 months is free
Support team will inform Customer when he has to renew AMC.

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Processes
Identifying and/or confirming the decision-makers contact details.
Introduction of your company, products / services to the decision-maker with the
objection of making confirmed appointments / sales lead for your sales team.
Prospects frequently ask to be sent company / product literature before they will
consider setting up a meeting. If this is the case and only if they are seriously
interested, we will send out the information together with a personalized mail-
merged letter.
This mailing will be followed up 2-3 days later with the intention of making
confirmed appointments / sales leads for your sales team.
Notes from the telephone calls and other market intelligence that you have asked
us to collect will be sent to you at the end of each period. This will become a
valuable register of prospects to which we can return with new information or
proposals in order to secure a meeting. The register, which is updated daily, will
become your property at the end of the campaign.
Work Accomplished:
Contacting Customers / Telemarketing
Collecting data about their present setup
I. Whether they are using any email server
II. Are they facing any problem with current set up
III. How many users are using email solution
Product Information and suggesting solution fits
Visiting their places
Analysis

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Benefits of deploying Mithi Connect Server
High Performance, Robust and Secure platform at low cost
Being based on the open source platform and Linux, naturally aggregates the qualities of
these components in to the product .It has been adequately proved in large and high load
installation, that Linux and open source components have been the least hacked, and have
scaled up well. The licensing model of these components lends to a low cost for the
solution.
Open source building blocks
These components are high performance, secure and scalable. Also since these
components are maintained and supported by active communities, the resulting solution
is supported well
Pure Internet Architecture
Mithi Connect Server TM
is deployed on a pure Internet architecture (WAN or public),
which is standard in most networks and thus forms the ready backbone of the solution.
This leads to lower client licensing and also reduces the management costs associated
with maintaining a separate email network infrastructure
Manage your Linux server from a windows PC
Mithi Connect ServerTM
provides the Mithi Server ManagerTM,
remote management
console, which can be run off any client platform from a browser, These implies that the
administrator need not be Linux expert to configure and Mithi Connect Server provides
the Mithi Server manager, a remote management console, which can be run off any client
platform a browser manage the email solution. This leads to reduced training and
management costs brining down the TCO. Automaton features like periodic health
reports, mail-delivery reports, alarms, security, framework, etc, all lead to reduced
deployment and management.

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Performance &Scalability Tested & certified for performance
Mithi and Intel together have extensively tested the Mithi Connect ServerTM
solution at
the Intel Solutions center in Bangalore for scalability and performance .A scale out plan
has been worked out with the Intel solutions group. Mithi Connect Server TM
can go from
5-100,000 users on a single server or a multiple server environment
Application Scalability
provides a rich application layer with a ready email and
collaboration application set Email Server, Email gateway, mithi Web Mail (multilingual
web email client, Mithi Corporate Directory. Mithi Global Address Book, Mithi Personal
Address Book, Web Calendar, Knowledge Management, Digital resources sharing,
Online Exam)
Integration
provides rich interfaces to integrate with existing enterprise
applications like ERP, PIS, etc. These interfaces are Web services exchanging data in
XML. Extensive documentation with samples makes it very easy get started with using
the web services to access the mail engine programmatically.
Adaptable
is designed on open standards and stores all data in well-
documented RFC compliant standard formats. This provides you with vendor
independence since the data formats are not proprietary. The modular architecture allows
you choose different underlying components, which can be plugged in on demean.

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Multilingual
The Mithi Web MailTM
can send and receive mail in 11 Indian languages besides English.
The languages supported are Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam,
Marathi, Oriya, Punjabi, Tamil and Telugu. The data storage and transmission happens in
the Unicode encoding thus making the mail format well understood by other systems.
Also the web mail client can attach multilingual signatures, search through multilingual
mail, etc.
Flexible licensing
provides the option to charge per server, per user or per module
thus providing the user with the choice to pay only for what is used. The per server
charge would deploy Connect Server without the application layer, in which case the
users would use clients like Outlook, etc to access the server. The per-server, per user
charge would cover the use of the application layer. The per-module charge gives the
user the flexibility to choose only the modules that he needs.

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PARTNERS AND KEY CUSTOMERS
Partnerships:
Mithi works closely with technology partners such as Intel and Red Hat to deliver the
product on the latest high performance processors/hardware and OS. Mithi is also
engaged with systems integrations and solutions providers such as HCL, PCS, CDAC
CMC, etc. to deliver solutions and services to it s customers across India.
Intel: Validation & Performance testing of Mithi Connect Server
solution on the latest Intel platforms.
Sun: Validation & testing of Mithi Connect Server solution on the latest
Sun platforms.
Red Hat: Mithi Connect Server is certified to be "Red Hat Ready" on
Red Hat Enterprise Linux.
Wipro: Partners for delivering enterprise email solutions based on Mithi
Connect Server
HCL: Partners for delivering enterprise email solutions based on Mithi
Connect Server
PCS: Partners for delivering enterprise email solutions based on Mithi
Connect Server
CMC: Partners for delivering enterprise email solutions based on Mithi
Connect Server
CDAC: Partners for delivering enterprise email solutions based onMithi
Connect Server;

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KEY CUSTOMERS
Banking and Finance Top
IDRBT (RBI)
(Institute for
Development &
Research in Banking
Technology)
Extended MS Exchange Mithi Connect Server has been
configured to enable Web mail access to users accessing their
mailboxes via the Infinet and the Internet The Exchange
Servers host about 80+ domains and approximately 2000+
users Mithi Web mail for the Exchange servers to provide
Multilingual web access to Exchange mailboxes. Low cost
extension to Exchange servers.
UIIC
Replaced ISP Mithi Connect Servers are setup at the HO and
24 branches in an Enterprise Setup. The total number of users
configured on the entire setup is close to 6000 users.
Benefits from Internet mail server + Spam and Virus Scanning
+Web mail access. Automatic replication of directory, easier
multi server management, with disaster recovery setup was
additional gains.

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BPO Top
ICICI One Source
Replacing sendmail servers (consolidation)
Mithi Connect Servers have been deployed as Front End and
Mail Servers at Bangalore and Mumbai offices in a Disaster
Recovery Setup. The Mail Servers also co-exist with the
existing Exchange Servers. Their in-house EIS application
have been integrated with the Mail Servers for better user
management. The number of users configured are
approximately 3000+ Rich Mithi Web mail customized to
the corporate image. Improved Manageability by using the
automatic deployment, diagnostic, auto-upgrade/patch, tools
via the Mithi Server Manager .
Mail policies for enhanced control over groups and users.
Extensions to the EIS application.
Close knit support for migration and smooth transition to the
system from Mithi was a plus.
IT Top
Datamatics
Mithi Connect Server has been deployed as an Internet Mail
Server. The number of users is approximately 1700
Ease of deploying, configuring and managing the Linux email
system from the Mithi Server Manager (Web GUI console).

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Benefits from the Mithi Web mail for browser based
anytime anywhere email access. Improved Manageability by
using the automatic deployment, diagnostic, auto-
upgrade/patch, tools via the Mithi Server Manager . Mail
policies for enhanced control over groups and users. Support
for migration and smooth transition to the system from Mithi
was a plus.
Services Top
DTDC Mithi Connect Server has been setup in extension to the
existing Lotus Notes Servers. Easier Server administration
using the Server Manager. Save additional licensing costs by
extending the existing Notes setup.
Manufacturing Top
MothersonSumi
InfoTech & Designs
Ltd.
Replace Madmen Mithi Connect Server has been deployed s a
Gateway Server to fetch mails from an ISP Server for their
India operations A separate Mithi Connect Server has been
deployed specifically to manage their International division as
an Internet Mail Server which hosts multiple domains.
Benefit from a scalable solution, which can move seamlessly
from being a Mail Gateway to being an Internet mail server.

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Corporate Manufacturing Top
Tata Projects Replaced MS Exchange Mithi Connect Server has been
deployed as a Gateway to fetch mails from an ISP Server
Benefits from an integrated solution offering strong email and
gateway features like LDAP address book access from email
client programs, anti virus scanner, anti-spam, Mithi Web
mail for shared access, fine (granular) user configuration
control and the Mithi Server Manager .
Infrastructure Top
Ramky Mithi Connect Server has been deployed as an Internet Mail
Server for approximately 500 users. Mithi Mail Parking
Service is also enabled for Ramky to store their mails in case
of any downtimes to the Mail Server.
Benefits from Benefits from an integrated solution offering
reliability, dependability and Feature rich solution along with
the better support.
Corporate Media Top
Sandhya Prakash
Limited
Sandhya Prakash Limited hosts its mailboxes using Mithi s
Enterprise Messaging Service on Mithi s ISP Server.
Mithi Connect Server has been deployed as a Gateway to
fetch mails from the ISP Server. Benefits from an integrated
scalable solution offering reliability, dependability and
Feature rich solution along with the better support

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Educational Top
Institute of Chartered
Accountants of India
Server for approximately 200+ users Benefits from an Internet
Mail server
Govt/Public Sector Top
ARDE (Armament
Research and
Development)
Had no email solution.
Mithi Connect Server has been deployed as an Intranet Mail
Server for approximately 1500 users.
Benefited from the web services interfaces to integrate with
their PIS for directory synchronization. Also benefits from
using the Mithi web mail for providing access to users on
shared PCs, besides leveraging strong collaborative features
like the Calendar, Address books (Mithi Personal Address
Book , Mithi Global Address Book ), and corporate
directory (Mithi Corporate Directory ). Connection to their
DRONA server via the Mithi Web Mail was the key.
Govt/R&D Labs Top
CCMB (Center For
Cellular and
Molecular Biology)
Replaced Linux based Sendmail
Server. A separate Mithi Connect Server as a Hot standby
Server to the Mail Server is also configured.
Benefits from integrated mail solution inclusive of spam
control, Virus Control and a Hot Standby Server. Also benefit
from Low cost replacement of SendMail server, ease of

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configuring and managing the Linux email system from the
Mithi Server Manager (Web GUI console).
National Chemicals
Laboratory
Replaced Existing homegrown sendmail setup
Server
LITERATURE SURVEY

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Marketing Research Problem is information oriented and in contrast to management
decision, problem is narrowly and precisely defined. Having considered pros and cons of
marketing research process itself. This process has 7 stages, which are:
Market segmentation
PROBLEM DEFINITION
RESEARCH DESIGN
RESEARCH OBJECTIVE
SOURCES DATA
DATA COLLECTION
DATA ANALYSIS
(PRIMARY, SECONDARY
AND ADVANCED)
REPORT AND
PRESENTATION
AVOID AMIGUITY
WATCH TO SYMPTOMS
BE SPECIFIC BUT NOT TOO RIGID
MEASURABLE
SPECIFIC
EXPLORATORY
PRIMARY
CAUSATIVE
SECONDARY
DESCRIPTIVE
Techniques
Tools

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Market segmentation is the process of dividing heterogeneous market into homogenous
Sub-units.
Basis of market segmentation can be broadly divided into 3 major parts:
a) Customer based segmentation
b) Product related segmentation
c) Competition related segmentation
The 3-stage procedure for market segmentation adopted by marketing research experts is,
1) Survey Stage: This is divided into2 parts-
i) Focus group discussions and in depth interviews with a views to get an insight
into consumer motivation, attitudes and behavior
ii) Developing a questionnaire which is administered to sample group of consumers
2) Analysis Stage: After collecting the data it is analyzed using factor analysis.
This is used to identify factors that differentiate customer groups. Cluster analysis is
used clusters customers into maximally different groups.
3) Profiling Stage: In this stage each cluster is profiled in terms of demographics,
psychographics, media habits, attitudes and behavior and consumption habits. The
Marketer can give each segment a name based on a dominant distinguishing
characteristic.
Based on the identification of the target market and values it seeks in the brand, the
positioning platform and strategy can be worked out.
Marketing Communications and promotions

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Promotions means moving from one end to another. In marketing it means all those tools
that a marketer uses to take his product from the factory to the customer and hence
involves advertising, sales promotion, personal selling, public relations publicity and
merchandizing.
Common understanding:
For the communication to be effective, there should be a common understanding between
the sender and the receiver. In other words the receiver should not just but also
understand the content of the message in the way that the sender intended.
What I say what you listen
=
What I mean what you understand
The marketing communication has five major components as illustrated:
1) Identifying Target Audience
2) Demographic and psycho graphic profile
3) Media Habits
4) Level Of Awareness
5) Developing Communication Objectives
Levidge and Steiner s Hierarchy of consumer response model

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Awareness
Liking
Preference
Knowledge
Conviction
Purchase
Cognitive
Level
Affective
Level
Connative
Level

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THEORY ABOUT MAIL SERVER
A mail sever is an application that receives email from email clients or other mail servers.
It is the workhorse of the email system. A mail server usually consist of a storage area a
set of user definable rules, a list of users and a series of communication modules. The
storage area is where mail is ordered for local users, and where messages that are in
transmit to another destination is temporarily stored. It usually takes the form of a simple
database of information.
The User-defined rules determine how the mail server should react when determine the
destination of a specific message, or possibly react to the sender of the message. For
example: specific email addresses can be barred, or certain users can be restricted to only
sending messages within the company .The list of users is a database of users accounts
that the mail server recognizes and will deal with the locally. The communication model
is the component that actually handles the transfer of message to and from other service
and email clients. Depending upon the requirement of mail service. Their may be number
of different module install for use. A person sometimes called postmaster. Maintain the
mail service and the list of use accounts that it supports.
Moat mail services are designed to operate without any intervention during normal
operation.
They wait fro message to be send to them process is accordingly, or collect message from
other mail servers at predetermined intervals.

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How does email get from the email client to the email server, and vice
versa?
When sending mail, the email; client finds the mail server using the Domain Name
System (DNS) and contacts it using the simple mail transfer protocol (SMTP).
Once the mail server has been contacted, the message is sent and the email client then
proceeds to send any further pending messages, or logs out of the mail server. To collect
mail a similar procedure is followed, using the post office protocol (POP), with the email
client sending an account name & password to tell the mail server who s mail to collect
before collecting waiting messages, which are then collected one at a time.

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RESEARCH METHODOLOGY
What is difference between Research Methods and Research Methodology?
There is difference between Research methods and Research Methodology. Research
methods may be understood as all method/ techniques that are used for conduction of
research.
Research methodology is a way to systematically solve the research problem . It may
be understood as a science of studying how research is done scientifically.
When we talk of research methodology we not only talk of the research methods but also
consider the logic behind the methods we use in the context of our research study and
explain why we are using a particular method or technique and why we are not using
others so that research results are capable of being evaluated either by the researcher
himself or by others.
Types of Research
a) Descriptive and Analytical
b) Applied and Fundamental
c) Quantitative and Qualitative
My project is mainly concerned with descriptive type of research as well as I had taken
the help of analytical methodology to go for conclusion.
DESCRIPTIVE RESEARCH:
Descriptive Research includes survey and fact finding enquiries of different kinds .The
2major purpose of descriptive research is description of the state of affairs as it exists at
present In social science and business research we quite often use the term Ex facto
research for description research studies. The main characteristic of this method is that

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the researcher has no control over the variables; he can only report what has happened or
what is happening. Most Ex post facto research projects are used for descriptive studies
in which the researcher seeks to measure the items as for Ex frequency of shopping,
preference a people or similar data Ex post factostudies also variable includes attempts by
researcher to discover causes even they can not control variable. The methods of
research utilized in descriptive methods are survey methods of all kinds including
comparative and co-relational methods. In analytical method on other hands, the
researcher has to use facts or information already available, analyze these to make critical
evolution of material.
COLLECTION OF DATA
There are several ways of collecting the appropriate data, which differ considerably in
context of money costs, time and other resources at the disposal of the researcher.
a) Primary data collection
Primary data can be collected either through experiment or through survey. If the
researcher conducts an experiment, He observes some quantities observation or the data,
with the help of which he examines the truth contained in his hypothesis. it consists of the
followings type-
i) By observation
ii) Through personal interview
iii) Through Telephonic interview
iv) By mailing questionnaires
v) Through schedules
.

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We have collected the primary data through schedules
Under this method enumerators are appointed and given training. They are provided with
schedules containing relevant questions. These enumerators go to respondents with these
schedules. Data are collected by filling up the schedules by enumerators on the basis of
replies given by respondents. Much depends upon the capability of enumerators so far as
this method is concerned.
b) Secondary data collection
Besides the data which is available internally, the researcher ma be required to collect
environment-related information from the industry sources, trade associations, end-user
industries, and various socio-economic studies on the demographic data conducted by
private bodies or government institutions to understand the problem in depth and arrive at
the relevant hypotheses.
Secondary data can, therefore, be either internal or external to the organization. It is not
primarily collected for the problem under consideration, but is already available for use in
the research process.
Secondary data may either be published data r unpublished data. Usually published data
are available in:
(a) Various publications of the central, state are local governments;
(b) Various publications of foreign governments or of international
bodies and their subsidiary organizations;
(c) Technical and trade journals;
(d) Books, magazines and newspapers;
(e) Reports and publications of various associations connected with
business and industry, banks, stock exchanges, etc.;
(f) Reports prepared by research scholars, universities, economists,
etc. in different fields: and

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(g) Public records and statistics, historical documents, and other
sources of published information.
The sources of un2ublished data are many; they may be found in diaries, letters,
unpublished biographies and autobiographies and also may be available with scholars and
research workers, trade associations, labour bureaus and other public/private individuals
and organizations.
Determining Sample Design:
Cluster sampling and area sampling:
Cluster sampling involves grouping the population and then selecting the groups or the
clusters rather than individual elements for inclusion in the sample. Suppose some
departmental store wishes to sample its credit card holders.
Area sampling is quite close to cluster sampling and is often talked about when the total
geographical area of interest happens to be big one. We first divide the total area into a
number of smaller non-overlapping areas, generally called geographical clusters then a
number of these smaller areas are randomly selected and all units in these small areas are
included in the sample It also makes the field interviewing more efficient since
interviewer can do many interviews at each location.

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35
Working Hypothesis
Hypothesis is usually considered as the principle instrument in research. It s main
function to suggest new experiments and observations. In fact many experiments are
carried out with the deliberate object of testing hypothesis. In social science where direct
knowledge of population parameters. The hypothesis ma not be proved absolutely but in
practice it is accepted if it has withstood a critical testing,
Ordinarily when one talks about hypothesis, one simply mere means assumption or some
supposition to be proved or disproved. But for a researcher hypothesis is a formal
question that he intends to resolve.
Thus a hypothesis may be defined as, a proposition or set of proposition set forth as an
explanation for the occurrence of some specified group of phenomenon either asserted
merely as a provisional conjecture to guide some investigation or accepted as highly
probable in the light of established facts.
Quite often a research hypothesis is a predictive statement, capable of being tested by
scientific methods that relate san independent variable to some dependant variable.
For E.g. The automobile A is performing as well as automobile B. Thus we may
conclude that a hypothesis state that we are looking for and it is proposition, which can
be put to a test to determine its validity.
Hypothetical Statement:
The large potential market is there for messaging solution provider companies for
connect servers & associated services mainly for those who based on OSS& Linux
platform and supports Microsoft at Front-end.

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Data Analysis
A) Email Server used by respondents
a) Tabulation of Information
Particulars Sendmail MS
Exchange
Lotus
Notes
Mdaemon Postmaster Any
Other
Total
No. Of
Customers
43 63 24 00 13 07 150
b) Diagrammatic representation
Emai Server Users
29%
41%
16%
0% 9% 5% Sendmail
MS Exchange
Lotus Notes
Mdaemon
Postmaster
Any Other
c) Interpretation-
Out Of 150 targeted customers-
29% respondent having set up with Sendmail
41% respondent having MS Exchange
16% respondent having Lotus Notes At their Setup
9% respondent having postmaster usage
5% respondent having other servers

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B) Problems and Pain Points
a) Tabulation of Information
Particulars Security Virus Spam No Webmail Disaster recovery Any
Other
Total
No. Of
Customers 4 50 70 10 11 5 150
b) Diagrammatic representation
% Of problems and pain Points
3%
33%
47%
7%
7%
3%
Security
Virus
Spam
No Webmail
Disaster recovery
Any Other

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38
c) Market Share:
Market Share
32%
23%15%
30%
MS Exchange
Lotus Notes
MCS
Any Other
It is seen from data Collected:
32% users use MS Exchange.
23% Use Lotus Notes.
15% use Mithi Connect Server
Use of Other Servers is 30%

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39
FINDINGS
From The Questionnaire we came know followings points:
Organizations having more than 100+ users goes for MS Exchange mostly.
Those are having In House Internet mail Server.
All major Org. are having In-house Internet mail Server and need for extend their
present mail server
For anti-Virus Scanners the Symantec-Norton on Windows is having the major
priority.
All Software service providing companies would like to know more for disaster
recovery setup to secure their database.
With email server set up every organization want their AMC (annual Maintenance
Contract) with efficient cost.
Mithi having better prospects in email systems consisting additional feature like
Multilingual emailing (Indian Languages).
All US based software companies are having Main Mail Server in USA, so the
Company having better opportunities in services likes extension.
Many Companies having DSL link for Internet while all big Org. are having
Leased Line and RF link.

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40
LIMITATIONS
Every Product has Limitations it is wise to point them out instead of glossing over them
the analysis and recommendations of the report are extremely crucial to the success of the
Mithi Software. Earnest efforts were made to extract true and genuine information yet the
findings are tied up the followings boundaries:
1. Many times I had to face the problem Biased reply of the respondent.
2. During the project the worst problem I had to face was of, Raining due to which
I am not able to meet the respondent on time as per schedule.
3. Most of administrators are not ready to give data as per the response of
questionnaire.
4. Respondent was busy many times and which brings limitations on collection of
data.
5. The research was conducted within the specific time duration.
6. The research was conducted on small sample of respondents, which is not
sufficient to predict a good result.

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41
CONCLUSIONS
Every lead oriented and success-willing organization wants to reduce their cost and wants
to maximize their profit and market share. This is the product appeal for Mithi software
to grow business.
In pune and territory region there is large scope for development in IT, Biotech and
manufacturing industry due to various supporting reasons and factors hence many new
set-ups are in progress which is the main target for company. In this way we come to
know how much potential is for EMS service.
Beside this many small firms are also quite possessive about this expenses hence
interested mainly in hosting Services and small contracts like extension of mail server
and mail gateways.
IT related business is not governed by brand name or loyalty so the emphasis is not only
on creating the but also retaining it.

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RECOMMENDATIONS
1. Open source users mainly based on Linux is the focused target customer for the
Mithi.
2. Mostly keep focus on Sendmail users of email servers.
3. Company should invest money advertising through media like magazines and
personal selling.
4. The sales executive should go to each outlet of their route once in a week and try
to cover outlet that are in a network.
5. Company should make proper schedule or particular days for hearing the
complaints of their customer.
6. To build good image corporate level seminars and function should developed by
company.

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BIBLIOGRAPHY
Books referred:
Kothari. C.R. (Former Principal)
Research Methodology Methods and Techniques
New Age International (P) Limited, Publishers
Sangeeta Agrawal
Marketing research
Global Business Press
Kotler Philip
Marketing Management
Patparganj, Delhi, Perason Education, 2005
Website referred:
www.mithi.com
www.stpi.com
Search Engines:
www.Google.in
www.msnsearch.com

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Study of market potential for enterprise messaging solution

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