The document discusses the concept of democratized software, which is user-manipulated and allows consumers to be both producers and consumers, leading to a co-created experience. It contrasts traditional industrial-age software, which is expensive and limited, with information-age software that is flexible and event-driven, encouraging unique interactions. The text encourages collaboration among various stakeholders, highlighting the potential economic benefits and reduced software expenses for businesses.

1. Democratized Software Software – By the people For the People.

2. Agenda Vision - Democratized Commerce What is Democratized Software? Industrial Age Software Information Age Software What is the difference? Why should you care?

3. Democratized Commerce Market Bottom of the pyramid (i.e. Non Consumption). Makes each consumer a consumer and producer. The Value Allow each consumer shape their own experiences. Consumer decides how he/she will experience. Value is created by co-creation of experience. Vision Leader - C.K. Prahalad

4. What is Democratized Software Software Is manipulated by the Users of software. Is your own Mental Prosthetic. Not somebody’s mental creation to be learned & used. Changes with you . Accentuates your experience. You decide who this software will collaborate with. That demands payment only on use. Failure risk is moved away from customer. Risk Free Consumption

5. Industrial Age Software Build Like a Machine Like Industry - software built in factory Deployed in field. Offers limited variation but unlimited interaction. But Software is not machine. It is used by people to coordinate activities. A business is not an Algorithm. And Leads to software that is expensive. Due to Customization involved in Field. Due to Integration Requirements in Field.

6. Information Age Software Software similar to Biological systems Consumer creates Interactions to create process. It learns in the field. No build is done in factory only platform is provided. Software Platform Facilitates Creation and Execution of processes. Created process is not control driven. Offers unlimited variation but limited interaction. A very flexible system I.e. System learns from Experience. Platform Architecture Event Driven Architecture. Based on PI calculus (Interaction) rather than on Lambda Calculus (Algorithm).

7. What is the Difference? Premise. Targeting people for whom software is expensive. Each business is unique Experience software and then pay. World is more interconnected and old way of software will not work. Consumers need unlimited variation but are okay with limited interaction. Economics No upfront expense You pay on use. Technology Based on Interaction and not on Algorithm. Can be Pervasive or hosted on a Box in Data center.

8. Why should You Care? Associates We would love to have people associated with us. People should be Passionate and out of box thinker. Should not be limited by Software fundamentals as it is now. Can contribute to create platform. We promise you will grow with us. Virtual teams – Geography is not a limitation. Software Service Provider Your business model may be at risk. We would love to work with you to spread our message We can work together and profit from our relationship. Businesses Your software expense will be considerably less. We need Beta customers to host non-mission critical application. Investor Market is the non-consumption market. Breakeven in 5 years. Device Makers We can work with you to host this platform to create pervasive environment. Telecom Service Provider Software suggests pervasive environemnt. These devices can be connected by your network. Government Decrease the Digital Divide . We would love to work with you to spread our message.