The KKW Beauty website focuses on selling Kim Kardashian's cosmetic products, with the mission of showing consumers how easy contouring can be. The target audience appears to be Kim's existing fans. The website keeps things simple with neutral colors and clear product images and prices on the homepage. Clicking a product takes you to an in-depth description and application instructions. Promotional videos provide makeup tutorials to educate viewers. However, the website could better engage users by incorporating social media hashtags and user-generated content like competitor Fenty Beauty.
Welcome to the second in our series of content marketing cage matches!
This time we explore the content marketing approach of the two major retail outlets in Australia. Who will be crowned retail content marketing champion?
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
The Real Techniques brush collection was launched in 2011. Paired with the expertise of professional makeup artists and YouTube stars Samantha and Nicola Chapman, Real Techniques is rapidly taking off in the U.S., U.K., and around the world. Whether for professional usage or everyday wear, this brush collection promises easy use and lasting results.
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
Welcome to the second in our series of content marketing cage matches!
This time we explore the content marketing approach of the two major retail outlets in Australia. Who will be crowned retail content marketing champion?
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
The Real Techniques brush collection was launched in 2011. Paired with the expertise of professional makeup artists and YouTube stars Samantha and Nicola Chapman, Real Techniques is rapidly taking off in the U.S., U.K., and around the world. Whether for professional usage or everyday wear, this brush collection promises easy use and lasting results.
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
These are the slides from the General Assembly course "Essentials of Brand Strategy – How to kick-start your brand" in Berlin, February 2013 by Christian Vatter, Brand Experience Consultant.
www.christianvatter.com
PASSION.
IT’S WHAT MAKES YOU PUSH YOURSELF. IT’S WHAT MAKES CREATIVITY IGNITE. IT’S WHAT BRINGS PEOPLE TOGETHER. AND IT’S WHAT MAKES GREAT ICONS, STARS AND BRANDS.
WE BELIEVE IN THE POWER OF PASSION.
Travel Companies Becoming Travel Connoisseurs by Finbar O'NeillFinbar O'Neill
Finbar O'Neill takes a look at how travel companies are moving from simply planning flights and hotels to become true connoisseurs in terms of activities, food and alcohol, and hospitality.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
Content Marketing for Travel Related WebsitesLA AGAC
A critical part of planning is defining the type of content that serves your objectives best. Content marketing comes in many forms, and the form you choose depends on many factors: your audience’s preferences, your industry’s standards, and, of course, your bandwidth and budget. Here’s a basic overview of the types of content you might consider.
Link to my blog article: http://www.laagac.com/travel-website-...
Thank you for watching my video and I hope you find the information helpful!
Global marketing and e-commerse of M.A.C and sugar.pdfAmitha72
One of the leading cosmetic brands worldwide, the acronym MAC stands for Makeup Artist Cosmetics. The brand has been immensely successful in meeting consumer expectations in terms of quality and variety.
Significantly greater brand recognition than Sugar Cosmetics (estimated)
Offers significantly more discounts and promotions than Sugar Cosmetics
Offers PayPal support
Offers student discount policies
Offers Zip financing support
Offers gift card support
Uses AR
Sugar Cosmetics is one of India's fastest-growing premium cosmetic companies. The brand is devoted to producing products that are a great fit for every Indian skin tone throughout seasons and across the calendar.
ignificantly better halal ingredients than MAC Cosmetics
Sugar born from a desire to bridge the gap between providing world-class quality of colour cosmetics and makeup pigments that suit Indian skin tones is inclusive of all Indian skin tones
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Want to bring your Travel Website to the next level?! Check out these conten...GiuseppeTarantino7
Want to take your travel business to the next level?! Let’s see together some of the content marketing ideas!
My name is Giuseppe Tarantino I will guide you through this presentation.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
These are the slides from the General Assembly course "Essentials of Brand Strategy – How to kick-start your brand" in Berlin, February 2013 by Christian Vatter, Brand Experience Consultant.
www.christianvatter.com
PASSION.
IT’S WHAT MAKES YOU PUSH YOURSELF. IT’S WHAT MAKES CREATIVITY IGNITE. IT’S WHAT BRINGS PEOPLE TOGETHER. AND IT’S WHAT MAKES GREAT ICONS, STARS AND BRANDS.
WE BELIEVE IN THE POWER OF PASSION.
Travel Companies Becoming Travel Connoisseurs by Finbar O'NeillFinbar O'Neill
Finbar O'Neill takes a look at how travel companies are moving from simply planning flights and hotels to become true connoisseurs in terms of activities, food and alcohol, and hospitality.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
Content Marketing for Travel Related WebsitesLA AGAC
A critical part of planning is defining the type of content that serves your objectives best. Content marketing comes in many forms, and the form you choose depends on many factors: your audience’s preferences, your industry’s standards, and, of course, your bandwidth and budget. Here’s a basic overview of the types of content you might consider.
Link to my blog article: http://www.laagac.com/travel-website-...
Thank you for watching my video and I hope you find the information helpful!
Global marketing and e-commerse of M.A.C and sugar.pdfAmitha72
One of the leading cosmetic brands worldwide, the acronym MAC stands for Makeup Artist Cosmetics. The brand has been immensely successful in meeting consumer expectations in terms of quality and variety.
Significantly greater brand recognition than Sugar Cosmetics (estimated)
Offers significantly more discounts and promotions than Sugar Cosmetics
Offers PayPal support
Offers student discount policies
Offers Zip financing support
Offers gift card support
Uses AR
Sugar Cosmetics is one of India's fastest-growing premium cosmetic companies. The brand is devoted to producing products that are a great fit for every Indian skin tone throughout seasons and across the calendar.
ignificantly better halal ingredients than MAC Cosmetics
Sugar born from a desire to bridge the gap between providing world-class quality of colour cosmetics and makeup pigments that suit Indian skin tones is inclusive of all Indian skin tones
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Want to bring your Travel Website to the next level?! Check out these conten...GiuseppeTarantino7
Want to take your travel business to the next level?! Let’s see together some of the content marketing ideas!
My name is Giuseppe Tarantino I will guide you through this presentation.
This ppt is to pitch a multi retail outlet brand of UAE recommending the marketing plan and strategy to meet the client's marketing objectives. The complete recommendation has been provided from social media, website content, search engine optimization, and ppc advertising.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
2. Mission and Vision
The mission and vision of the company website is unclear as the focus of the
website is mainly on the product and e-commerce. Therefore it may be
presumed that the mission of the company is to sell products. Although, Kim
Kardashian (2017 cited by Perkins 2017), has previously stated that the purpose
of the product is to show the consumer how easy sculpting and contouring
can be, using simple techniques and the right product. Therefore, this may
suggest, that the vision of the company is to produce products which are easy
to use and provide excellent quality for the consumer.
3. Uses and audiences
The purpose of her website is for purchasing products as KKWBeauty.com is the only
platform in which consumers can purchase KKW products. However, secondary
uses include entertainment and information, through the use of promotional
videos and tutorials with a well-known personality (i.e. her makeup artist Mario)
which informs consumers on how to apply each product. As well as encouraging
users to engage with her brand using social media links and links to sign up to direct
emails.
There is little information to depict which audiences are being targeted by this website,
as there is little information offered surrounding the KKW Beauty brand, it may be
assumed that the audiences should already be aware of the brand and its
offerings, as well as familiar with Kim Kardashian-West. This suggests that the
target audience for this website are fans and followers of Kim.
4. Brand Identity
As the brand was launched as an extension of Kim Kardashian-West’s own brand,
the associations of Kim are, also, applied to the brand. KKW Beauty’s branding is
simplistic using neutral tones and nude colours which links to the formula and
uses of their products. Kim Kardashian (2017 cited by Abelman 2017) mentioned
that she wanted the focus of her products to be on skincare rather than a large
colour cosmetics range, she wanted her products to be hybrid between
skincare and makeup, which is clearly presented by the house style and
typography on her website.
5. When entering the website, the
users attention is drawn to the
right hand third of the page which
features a chiselled image of Kim,
promoting the use of the products.
The banner focuses on two images
using the two different contouring
products, one presenting a defined
night-time look and another
presenting a softer day-time look;
again, visually demonstrating the
uses and quality of the products.
Screenshots taken from KKWBeauty.com (KKWBeauty 2017)
6. These products (shown left); Powder Contour & Highlight
Kit, Crème Contour and Highlight Kit and the KKW Crème
Liquid Lipstick collection, are all featured on the landing
page.
The website is simplistic and user friendly, as the landing
page clearly features all products sold by KKW Beauty, an
image of the product as well as their prices, presenting all
KKW’s offerings. Which makes the customer experience of
browsing and purchase, quick and simple.
All information is collated onto one simplistic page, which
encourages users to scroll, and uses complimentary earthy
tones as page breaks. The typography is bold, unique and
compliments the nude tones used elsewhere, giving the site
a unique brand.
Screenshots taken from KKWBeauty.com (KKWBeauty 2017)
7. Product information
Once clicking on a product from the landing
page, you are automatically redirected to a
page which offers an extensive product
description, stating the uses of each product
within the kit and instructions on how to apply
it. The product weights, names and sizes are
also stated along with additional images to
demonstrate their uses and appearance.
Screenshots taken from KKWBeauty.com (KKWBeauty 2017b)
8. The page header is continued throughout the website and simply states, ‘SIGN UP FOR
EMAIL UPDATES’ which, in my opinion, appears to be an outdated form of
communication. As Kim is renowned for her use of social media and influence within
selfie culture, you’d expect the social media links/buttons to be the focus of the page,
rather than being shifted to the footer. Although the footer is a traditional location for
social media links, the Kardashian brand is built around the digital era. However, it may
be argued that KKW is targeting an older millennial, therefore traditional online based
advertising methods such as direct email may be more successful in targeting this
audience. As Kim’s followers are commonly high-income working women, their daily
activities are more likely to be shaped around using a computer, using email as a
communication tool, rather than using mobile platforms and social media.
Screenshots taken from KKWBeauty.com (KKWBeauty 2017)
9. It would be expected for KKW to incorporate their social media content into their
website. Using hashtags and sharing users photos on the website can encourage
engagement with the brand. KKW, already, often share users photo’s and content on
Twitter, Facebook and Instagram. Although Kim has shared fan photos on her own
personal website, kimkardashianwest.com, she also posts a lot on content on her App.
However, this content is locked if you are not a subscriber and are not paying for the
content. This excludes a huge proportion of her followers from viewing this content;
especially younger followers who may not be able to afford the $2.99 a month
subscription (Fantozzi 2015). The monthly cost of accessing related content may
discourage consumers from engaging or using the brand, as they may believe they have
the right to view associated content after paying between $45 and $52 for KKW
products (KKW Beauty 2017).
Screenshots taken from KKWBeauty.com (KKWBeauty 2017)
10. Benchmarking against Fenty Beauty.
FentyBeauty.com incorporates their
hashtag used on social media onto their
website. This encourages users and
consumers to engage with the brand and
share their looks with their followers, with
the chance that their photos may be
shared by Fenty Beauty. This is mutually
beneficial for both the consumer and the
organisation, as encouraging users to
share Fenty Beauty looks exposes the
brand to other potential consumers and
increases brand awareness. While for
consumers, exposure by Fenty Beauty
exposes them to more potential followers
across social platforms. Screenshot taken from FentyBeauty.com (Fenty Beauty 2017)
11. KKW dedicates a whole page of their website to promotional videos, with the purpose of being both
entertaining, informative and educational. As the videos feature personalities such as Kim Kardashian-West
and Mario (Kim’s makeup artist). The promotional videos feature upbeat instrumental versions of her
husband’s (Kanye West) songs, which again links the brand back to Kim and solidifies the KKW brand within
Kim Kardashians own associations. The tutorials purpose is to be informative and educational, giving users
insights into how Kim applies her own makeup, which is likely to encourage users to apply their contour kits in
the same manner. The mise-en-scene of each video fits directly with the branding of the overall website, using
a nude house style and models of varying skin tones to compliment the theme.
Screenshots taken from KKWBeauty.com (KKWBeauty 2017c)
12. References:
Abelman, D., 2017. Kim Kardashian Just Revealed the Difference Between KKW Beauty and Kylie Cosmetics Allure
[online]. 19th September 2017. Available from: https://www.allure.com/story/kim-kardashian-difference-between-
kkw-beauty-kylie-cosmetics [Accessed 09/10/2017].
Fantozzi, S., 2015. How much do all the Kardashian websites cost? Bustle [online]. 14th September 2015. Available
from: https://www.bustle.com/articles/110416-how-much-do-all-the-kardashians-websites-cost [Accessed
11/10/2017].
Fenty Beauty, 2017. Fenty Beauty by Rihanna [online]. Fenty Beauty. Available from: https://www.fentybeauty.com/
[Accessed 11/10/2017].
KKW Beauty, 2017. KKW Beauty [online]. KKW Beauty. Available from: https://kkwbeauty.com/ [Accessed
11/10/2017].
KKW Beauty, 2017b. Powder & Highlight Contour Kit Medium [online]. KKW Beauty. Available from:
https://kkwbeauty.com/products/powder-contour-and-highlight-kit-medium [Accessed 11/10/2017].
KKW Beauty, 2017c. Videos [online]. KKW Beauty. Available from: https://kkwbeauty.com/pages/videos [Accessed
11/10/2017].
Perkins, D., 2017. KIM KARDASHIAN WEST MAKEUP TUTORIAL + NEW KKW PRODUCT REVEAL | DESI PERKINS
[video, online]. Youtube. Available from: https://www.youtube.com/watch?v=gmS7lHVux4U&t=406s [Accessed
11/10/2017].