KJMediacourseworkpdf

AS Coursework Production
Katherine Jamieson

Monday, April 4, 2011

Research; What a school magazine looks like

I want my front cover to include elements
from both these examples. I don’t want
the title to be the name of the school, as
the magazine isn't based mainly on
academic and educational ideas, and i
believe by having the name of the school
it may give of that idea, also by having a
more casual name it may appeal to the
students more so than not. However, i
prefer the simplicity of “St Mary’s School”
magazine as i feel that there is too much
going on in “Strike” and may not appeal
to the older generation. The colours
stand out, however i wish mine to be
more subtle and the attraction to occur
from the photograph as opposed to
blocks of colour.


Front Cover Idea

My ﬁnal plan for my front cover
The colour scheme will be green, as the photo i have
chosen to use shall be of a person looking out over
the grass and trees looking out to the river. Therefore
the masthead shall be a dark green with the sub
headings of a lighter green. I don’t want too much
going on in the front cover, as the target audience is
the whole school, including parents, teachers and
students and therefore has to appeal to a wide age
group. Therefore i tried to make it appear as
sophisticated as possible yet still be attractive to a
younger age group. The name “the Otherside” was
chosen because the magazine will be made to inform
those involved in school life what goes on behind the
education and is therefore the “other side” of school,
hence the tag line being “of students and school”


Contents Page Idea

My ﬁnal plan for my contents page

once again i wanted my contents page
to appeal to a wide audience range and
be rather simplistic. I wish for it to stand
out and therefore include a lot of
photographs and have limited text. It
therefore, has green as its main colour
scheme, to show the connection behind
the pages of the magazine. Yet also
having bold colours which stand out,
attracting the eye to the page and then
the main articles.


Making The Front Cover

by changing the contrast of the photo i am similarly, the change in levels i am able to alter Now i have changed the saturation. I think it
able to manipulate it further and allow the the background so when i change the looks nicer now that the sky is one colour,
saturation effects which i plan to use later to saturation, the majority of the colour and also it allows me to place text on
be for effective disappears from the trees as opposed to the without it contrasting too much with the
models face. background

placing the text of the cover lines
on and also the mast head, i
chose the same colour as the
tree’s, therefore being certain the
colours don’t clash.


Front Cover and Contents Page


If I Were to Make it Again
From this task, i have learnt a lot and overall i am pleased with my
work. I would chose to improve my contents page as i feel it looks
quite rushed and messy and i could neaten it up and make it look
perhaps more professional. There are some small changes i would
make to my cover page, such as lowering the bar code as i think it is
too high and appears awkward. Although my aim was to appear
simplistic i feel it may be too much so and i could have added further
information in the form of cover lines.
However, i feel more experienced in the photoshop software and i
feel that when i come to make my ﬁnal music magazine i will be able
to manipulate my photographs further and possible enhance the text
to merge with the photos as opposed to appearing so separate
especially in the contents page which could be changed by
including less blank spaces and more photos.

Music
Magazine
Front Cover


Research on Music Magazines:


Q Magazine

although not having a
speciﬁc colour scheme as
well established magazine, there is red, blue yellow and
shows they are able to cover white, the contrast of
the masthead of the colours invited the reader to
magazine yet people can still the magazine as it draws
recognise what it is through the eyes attention.
other typical aspects of Q
Magazine
The front cover is quite
crowded with a lot going on,
this isn’t necessarily a good
thing as the audience doesn’t
pick up on a speciﬁc item of the
the use of Buzz Words encourages magazine.
the reader to buy the magazine by
advertising interviews and the ‘hot The list of artists used as
gossip’ subheadings encourages
readers as it informs them
as to what is included in the
magazine attracting listeners
of several genres of music,
The bright colours stand out from the dark inviting a wider audience.
background therefore attracting the
reader to the information being said. making eye contact with the reader draws them in.


NME Magazine
The tearing effect separates the
main article to the subheadings in
an interesting way. allowing a
simple background for other special ‘New Years Eve’ edition,
photos yet still establishing the stands out and invites reader
photo of Morrissey enhancing the
main article.

Using interesting and
often obscure quotes
from the interview to Once again, the eye contact is
draw the reader in drawing the attention of the
reader towards the magazine,
therefore used as an advertising
The clear red and white strategy.
colour scheme greatly
contrasts with the blue
headings making it stand out.

It includes a range of different artists therefore appealing to a wider audience type.


Vibe Magazine
well established
magazine. this is shown
from the covering of the
mast head showing that The shadowing
people recognize the effect on the name,
style of the magazine due stands out and
to the colour scheme therefore attracts
and speciﬁc music styles. attention.

Buzz words, enticing the Only one image used on the front
reader. cover. Everything else being
subheadings or buzzwords.


My Magazine

Genre: Popular/ R&B

Target Audience: Teenagers (Girls)

Key Features:
Colour Scheme

One mid shot photo

Buzz words to draw the reader in

Not a busy background

Typical Magazine Aspects: Issue number, Barcode, Date of
publication

Mast Head

Two Possibilities:

Aloud 8 people prefer

Feat. 12 people prefer


Front Cover Contact Sheet


Photo Choice
i wish for the masthead to be
covered to show that the
This one is better in the
magazine is well known and
height of the person
the buyer is able to
element, however the
recognize the magazine
eye contact isn’t great.
through it’s style and typical
She is not looking in
elements running through
any speciﬁc direction,
each issue. Therefore this
by looking down it
photo wont work as the
does not draw the
person is too low down in
reader in.
the picture to cover the
masthead

I think this is a good choice
of photo. She is looking in a Likewise, this photo is
speciﬁc direction to the left of too low down however
the page, therefore if the angle of her face is
information is written there, it strong with the
would draw the attention of contrast between the
the reader towards it. Also sharp lines and the
the head is a good position white background
to cover up some of the making it an interesting
masthead yet still appear photograph
visible to the reader.


Creating The Front Cover: Adobe Photoshop CS5
1. Remove the 2. adding the Masthead,
background with the copying the text and changing
‘magicwand’ tool the colour to add a shadow
effect.
The blue colour matches the
colour of the bubble blower
creating the blue colour scheme.
3. Finding this Also i added a blue eyeliner to her
photoshop texture on eye matching the same colour
google i placed it
behind the
background layer,
added a lower
transparency to the 4. With the texture in the
background so it background, i have begun to
could be seen add text here, using the
through the white. same colour as the lips to
stick to a strict colour
5. I removed the blue scheme. I used buzz words
background from the to entice the reader ‘Exlusive’
masthead as i decided it
drew too much away from
the text and it needed to
stand out without adding
confusion.


Creating the Front Cover
6. I changed the
subheading to appear
more personal towards
7. I changed the
masthead to the other
the reader, by changing
name, after doing
the colour of “you” it
audience research i
stands out. I have also
decided that feat.
added further headlines
would be more
to the front cover, with
appealing to
short but snappy
teenagers
highlights drawing the
target reader in.

9. I thought the
8. I stretched out the masthead should
have been a narrower
text so it covered more of
font, so i changed it,
the background and it
also getting rid of the
didn't separate the photo
shadow effect to
from the text. also covering
appear sharper and
up more white it appears
to stand out. However
more visually attractive.
i added a black
outline to stand out
more.


My Final Front Cover


Audience Feedback:

-Does the front cover make you want to read the magazine?
“yes, it appears professional and interesting”
-Does the masthead name appeal to you? “i feel the
masthead suits the genre of the magazine”
-Would you agree that it is directed to a pop genre? “yes”
-Does the text stand out to you? “most of it, some headlines
appear a little washed out though”
-Are there any obvious changes you would make? “no”


Music
Magazine
Contents Page


Examples of Contents Page’s


Vibe Magazine

✴ Simplicity:
✴ Image:
✴ ‘Contents’
✴ Photo framing
✴ Text
✴ Black and White


Vibe Magazine

✴ Equal size photos
✴ ‘Contents’ -
interesting style of
being written
✴ Website information
✴ Photo annotation
✴ Simplistic
✴ Lack of colour


NME Magazine

✴ Typical ‘NME’ colour scheme
✴ One main image
✴ lots of information
✴ Adverts
✴ ‘Band Index’
✴ One main headline


Mojo Magazine

✴ Paper over background
effect
✴ Red colour blocks under
certain text
✴ variety of photos
✴ short snappy headlines
✴ Name of magazine


Making My Contents Page
I wished for my magazine to suit the style of the
front cover, therefore keeping the genre of
“Modern Pop” with the continuance of the colour
scheme with blue and pinks. I wanted a modern
and simplistic contents page and the inspiration is
gathered mainly from the “Vibe” example with the
two column lay out. However i wished for more
text to be used, using buzz words to stand out to
the reader and contrasting colours of text which
stand out further, drawing the reader to certain
articles.


To Begin With:
I initially started creating my contents page using
the Mac program “pages” however i felt there was
little place for creativity as i did not like the ﬁxed
template created on the program. I therefore
continued to use Adobe Photoshop CS5, as i
know how to use the software due to previous
experience. I was also able to improve my skills
gained from making the front cover.


Photo shoot:


Possibilities:

I am going to choose the second image. Both photos would be a good choice for the
This is due to cropping reason, because the image, however i am going to choose the
ﬁrst image is a close up, if i were to crop the second one again. Although the ﬁrst one is a
image to make it square, i would end up more interesting, contrasting angle, being
cropping out some of the model as able to see the eye in the second photo
opposed to background. Therefore making enables a stronger connection between the
the second one more appropriate. model and the audience.


Effects:
I took the idea from the NME front cover
example of the ripped paper effect. I
liked the contrast between the main
image and the side headlines and i
wished to incorporate this within my
contents page. To do this, i found an
image of torn paper from google and by
using the “colour replacement” tool on
photoshop i was able to change the
colour whilst keeping the texture. Then
by adding text on top i managed to
create a similar effect to the one
conveyed in the NME front cover.


Effects:
For both images on the contents page, i changed the curve levels
to create a cross processed effect. Cross processing is the
technique of deliberately processing photographic ﬁlm with
chemicals meant for a different type of ﬁlm. However, the effect
results in a vivid change of colour and tones whilst appearing softer
with an older look. cross processed image- after
original image cross processed image original image
cropping


Text:
Finding a appropriate font ended up being more challenging that i
initially thought. I wanted a key font to flow throughout the magazine
to keep to a specific style. However the font i used in my masthead
was “Macropsia BRK” which worked effectively as a
masthead as it was large, therefore stood out whilst being a narrow
text so it fitted a typical magazine style. This text didn’t work for my
contents page though, as i needed a simpler text along the side to
convey a modern approach to the magazine to fit the pop genre. To
compensate for this, i used the font “Helvetica Neue Ultralight” and
“Helvetica Neue Light” throughout the whole page continuing to
stick to the magazines style, yet focusing more on the colours and
images as opposed to the text styles.


Layers:
Making the contents page was less complex than the front cover,
resulting in less layers and manipulation needed. The page
involves a lot of coloured blocks, two of which have been created
to look like torn paper. The main editing technique used within this
section was on the photos, as previously mentioned i used a
cross processing effect on them, yet further editing was needed
in the form of cropping and adjusting the brightness. Due to the
layout of the page, the righthand column includes square blocks
and photos, and i therefore needed to crop the image from
rectangular to square to suit the theme.


Photo Cropping:
The
Final image after
original image.
further editing.
I am able to remove
The person in this
some background
photo effectively
from the photo.
stands out due to the
Applying the rule of
positioning applying
thirds i can place the
to the rule of thirds.
girl in the left third so
Also the new sizing
the readers eye is
has allowed me place
drawn towards her.
it below the editors
This also allows me to
message on my
crop out unnecessary
contents page to ﬁt
tree’s from the image
the style of the
to create a square
columns.
photo.


Final Contents Page:


Audience Review:

-Does it ﬁt the style established by the front cover? In the form of
colour scheme and genre “Yes i can understand a clear
correlation between the genre conveyed in the front cover”
-Does it convey efﬁcient information for a contents page? “yes i
believe it does, however maybe another photo would add more”
-Is it aesthetically pleasing? “yes”
-Are there any obvious changes you would make? “i would
perhaps add more photos to the page”


Music Magazine
Double Page Spread

Double Page Spread Research

The title text is a little boring and
constant referrals to the
does not stand out and
magazine name. Through the
contrast with the written article
anchorage text and buzzwords.
enough.

acknowledged colour scheme,
of blue and black and white.
This smaller article
Therefore the red anchor stands i like the black and white effect
stands out against the
out, along with the colour and i believe that this adds a
larger one, although not
photos. This draws the eye modern feel to the magazine
being prominent the
towards theses areas ﬁrst. due to the simplistic style and
change in style is
concept yet still conveying detail
acknowledged by the
and the set music genre.
readers eye.

Choosing The Photo:
I wanted to use a photo from the initial photo shoot as i wished for my double page
spread to be involving the same person. This is because it is advertised on the front
cover as my main article.

The choice was between the four initial selected photos.

This would be okay, Because the model is This a good image, i will be able to
This was used as my
however i don’t like how the looking down, it does place the text on the right of the
front cover image and
elbow is cropped out. not draw the audience image so it appears that the model is
therefore to have a
Therefore i will chose a into the article and reading the text due to her eyes
wider variety i do not
different photo. However i therefore may not be an looking right. Also, she would be
wish to use this
nt like the eye focus in this appropriate choice of appearing to blow a bubble into the
to photo again.
ot to
e image. image. text.
notMonday, April 4, 2011

Editing Photo
I made sure to add further contrast
The original photo already has a
between the shades of black which
large amount of contrast between
were originally blue and the
the person and the background.
harshness of the white. This enables
This made it easier to edit, yet i
the image to stand out further with a
wished for it to be a sharp black
clear deﬁnition between the edge of
and white image as it is relatively
her face and the clearness of the
simplistic yet stands out.
white background.

I intended to leave the photo as black and
white, but then i decided that it looked slightly
boring and unimaginative. I therefore changed
the lips to a red colour (connecting to the
themes in the other pages) and therefore the
red lips could be used to emphasise the idea of
her speaking, as the article is an interview.


Double Page Spread Text:

I wanted an interview to be the dominant feature in the
double page spread. The text therefore consists of a brief
introduction to “Sohko Shimada” followed by an interview
asking her about how she came into the music career.


Double Page Spread Text:

Sohko Shimada is one of the biggest artists of the year, now preparing for her Asia tour next week. However FEAT discovered that fame
came as a mad rush for her as she declares “I never wanted to be famous, I enjoy making music and I want others to feel the same.”
Sohko invited us to her London flat so we could find out more about the latest music sensation.Feat: How old were you when you
decided that you wanted to be a singer?SS: It was never really a definite decision. I always used to sing around the house and make a
few videos on youtube, but I never planned to be a famous singer, I always wanted to be a lawyer. I never wanted to be famous, I enjoy
making music and I want others to feel the same way .Feat: who are your musical influences?SS: That’s a hard question, I don’t like
putting my music to a specific label. I really like Florence and the Machine’s music and I feel I incorporate some of their rock and soul in
my music. I admire her individuality and I respect how she sounds different to the typical styles of music we are used to today. Feat: do
you feel Youtube and Myspace are a good stepping-stone for musicians?SS: When I first uploaded my videos to youtube, I never
imagined the response I received. Like I said, I had no initial plans to pursue a music career, however I do believe that these websites
and the supportive audience attached to them are a key and under looked role in creating a name for yourself.
FEAT: We’ve heard you were an A grade student, do you regret turning to music rather than going to University?SS: No, I do not regret
choosing music over academics. I tried hard at school and yes, I did receive good grades but looking back, I never enjoyed it as much
as I enjoy singing. I am a strong believer in following whatever you have a true passion for because more often than not, you are bound
to enjoy it and be good.FEAT: one last question. What can we expect to hear from you in the future?SS: I don’t want to give too much
away, but you can definitely expect to hear a lot more from me in the upcoming months. After touring Asia, I am coming back to
England to shoot some music videos for my next two singles and I am already writing songs for my second album which shall hopefully
be as successful as my previous one, “Forever Young.”FEAT: Thank you Sohko for letting us interview you and we wish you all the best
for your upcoming tour and hopefully many more to come. SS: You’re welcome, and please feel free to visit my new website
sohkoshimadamusic.co.uk to find out more information about my latest tours and new releases


Audience Review:
-Does the article make you want to ﬁnd out more about “Sohko
Shimada”? “yes i believe it does”
-Does it ﬁt the conveyed pop style? “Yes, and the image suits
the front cover”
-Does the headline stand out and make you want to read the
article? “I like the idea of a key quote being the headline, it
draws the reader in to the subject of the article”
-Is the black and white effective? “i think it does, and the slight
hints of colour, such as the blue and red adds an intriguing
effect keeping the reader interesting”
-Are there any obvious changes you would make? “i would
change the positioning of the text so that the fold is not in the
middle of writing.

What I Used to Make The Magazine

Adobe Photoshop CS5

Canon SX210 IS

MacBook Pro


KJMediacourseworkpdf

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