Suzi Kissinger has over 20 years of experience in marketing, graphic design, project management, and business development for retail and business-to-business clients. She has a proven track record of developing marketing strategies, managing projects, and overseeing creative services. Currently, she works as a marketing manager and graphic designer at New French Bakery in Minneapolis, Minnesota.

1. Suzi Kissinger
Minneapolis/St. Paul, MN
(651) 274-1959
Kissinger.Suzi@yahoo.com
http://www.linkedin.com/in/suzikissinger
Employment Experience
Marketing & Design | Retail/Business to Business
New French Bakery • Minneapolis, MN 7/12 – Present
Best Brands Corp/CSM Global • Minnetonka, MN 10/03 – 1/11
Marketing Manager, Graphic Designer, Project Manager
• Consumer/retail/corporate marketing communications and business to business experience
• Excellent project management skills, including the ability to allocate time and resources effectively
• Developed an in-house marketing, advertising and creative department
• Work directly with sales, buyers and creative services to help plan and execute company projects
• Responsible for managing multiple corporate marketing and communication projects including:
o Sales collateral, point-of-purchase pieces and promotional materials
o Package and label designs
o Advertising schedule, ad placement and design
• Tradeshow coordination - national and local: products shipment and set-up, schedule team
• Executive assistant responsibilities: board presentations, meetings, meal planning, travel arrangements,
company phones
Design & Marketing | Retail Stores & Distribution 7/94 – 10/03
Simek’s • St. Paul Park, MN
• Created the look and theme of advertising and promotional pieces for retail stores and four divisions
• Coordinated trade shows, Minnesota State Fair, St Paul Saints and other events
• Developed and designed advertising, posters, store point-of-sale pieces, flyers, and brochures
• Designed interior graphics for prototype store. Managed all components and met deadlines
• Developed marketing plan for implementing new store concept; doubled customer count
• Responsible for packaging from concept, packaging options and printing to maintaining label stock
• Supervised Advertising Assistant with maintaining accurate advertising and retail sales
• Other responsibilities included: directing photo shoots and quarterly company newsletters
Marketing & Graphic Design | Freelance
• Web Editor – Generate and write copy for web and social online media company
• Graphic Designer – Deliver effective and functional design solutions that meet project requirements:
catalogs, logos, banners, posters, brochures for non-profit groups, schools and businesses
• Public Relations Associate - Write news releases, organize workshops for Girl Scout Council
Technical Experience
PC & MAC
Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Quark Xpress
PowerPoint • Microsoft Excel • Microsoft Word • Digital Photography
Education
St. Cloud Technical College Advertising
• Maintained a 3.9 GPA
University of St Thomas Project Management
• Mini Master Certificate

2. Suzi Kissinger
Minneapolis/St. Paul, MN
(651) 274-1959
suzisdesign01@yahoo.com
Trade Shows
• Organize national and regional shows: IDDBA, IBIE, UMBA, including travel and hotel
arrangements for as many as 50 people
• 1500 square foot booth: set up product displays, choose products to feature
Special Project Manager
• Set up and organize product displays for corporate customers and vendors
• Research for sales teams, including flavor trends, packaging ideas, new product concepts
Website
• Assisted with new corporate design, links, tabs, photos
• Manage copy for daily emails and social media
• Perform ongoing maintenance
Advertising
• Prepare yearly ad schedule for entire company product line, including online advertising
• Create ad copy, layout and theme
Point of Sale Materials
• Design and maintain company POS
• Work with printer in ordering: Yearly Calendar - reduced cost by $10,000/yr.
• Distribute to sales: in-house fulfillment - saved $90,000/yr.
• Work with sales for customer specific projects
Trademarks
• On-going research for available product names
• Register trademarks, logos and product names
Customer Presentations
• SUPERVALU - Bakery of the Future (Cake Kiosks, Facebook, Twitter)
• Rainbow Foods - Graduation Cake Season; cross merchandising ideas, advertising, signage
• Safeway - New Product Line for Kids; signage, products
• Wal-Mart - Cupcake Line: display case, POS, labels, signage
Co-Branding
• Maintain co-branding agreements with Hershey’s, M&M Mars, Ghirardelli, etc. to ensure
corporate requirements are met
• Roll-out of Ghirardelli bakery line
Volunteer Accomplishments
• Coordinated benefit for local military family with television coverage
• Established local support group for military moms
• Provide graphic and marketing skills to local military events: Stacy Red Bull Day, Patriot
Guard Ride, Farmington Warrior to Citizen
• Present to local military groups: FRG Camp Ripley, Daughters of the American Revolution
• Manage local sales for Hero on my Arm
• Organized toy drive for families
• Work with non-profit animal group – fostering, new home visits, marketing