For the first time ever, two of Canada’s leading cancer foundations came together to create a movement to build a future without breast or prostate cancer.
Case examples - Merry Ann Moore content marketing, PR, branding & moreMerry Ann Moore
Portfolio of projects with ideas for content marketing, branding, public relations campaigns, website updates, digital marketing communications approaches and more.
Case examples - Merry Ann Moore content marketing, PR, branding & moreMerry Ann Moore
Portfolio of projects with ideas for content marketing, branding, public relations campaigns, website updates, digital marketing communications approaches and more.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
In this webinar, we’ll talk about how to engage with your ambassadors. You’ll learn how to:
- Connect with your ambassadors
- Increase engagement
- Create a community feeling
And all in one hour, phew! :)
Watch the full recording here: https://youtu.be/y32P_O69Ceo
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
Building a PR Campaign for the Digital World 8.10cristinalepore
You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help!
August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.
NBC universal case study - Gamification in customer engagement - Manu Melwin...manumelwin
NBC Universal's USA Network enlisted the help of gamification startup San Jose, Calif.-based Bunchball in July 2010 to increase engagement on the website for Psych, one of its TV shows.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Digital natives have grown up with technology that allows them not only to receive information whenever they need it, customized to their unique interest, but also to actively participate in communities by contributing ideas and feedback. As organizations continue to weave digital technology into the core strategy of their organizations, it's essential to examine how media like Twitter, Facebook and Instagram allow us move beyond simply sharing information in a digital format and into a community that is thriving based on connection, input and feedback from our entire community.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
In this webinar, we’ll talk about how to engage with your ambassadors. You’ll learn how to:
- Connect with your ambassadors
- Increase engagement
- Create a community feeling
And all in one hour, phew! :)
Watch the full recording here: https://youtu.be/y32P_O69Ceo
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
Building a PR Campaign for the Digital World 8.10cristinalepore
You practice traditional public relations, you’re aware of Web 2.0 and social media, you want to get ahead of competitors in the digital space, but you don’t understand how it all mixes together. More importantly, you’re worried about wasting resources by getting involved with digital PR campaigns. This workshop can help!
August's workshop will take a close look at current statistics, and several examples of both B2B and B2C companies that have built successful digital PR campaigns, as well as those that have failed. The pros at 451 Marketing will provide attendees with a preliminary plan to formulate a PR campaign for the digital world.
NBC universal case study - Gamification in customer engagement - Manu Melwin...manumelwin
NBC Universal's USA Network enlisted the help of gamification startup San Jose, Calif.-based Bunchball in July 2010 to increase engagement on the website for Psych, one of its TV shows.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
Uploaded is the social media strategy project from project team #2 in course T-MKTG & T-MGMT 490B at Milgard School of Business, University of Washington Tacoma.
Background: For the Senior Class Project of the Marketing Major, data analysis: My group will be creating a social media strategy for a small business or nonprofit. We chose the United Way of Pierce County (UWPC) where I am currently interning at. To success in this project, we as a team, study UWPC, this includes knowing its mission: statement, organizational structure, and budget for social media.
The subject of our project will ideally be a business that we frequent and draw upon our experience for internal analysis.
Plan: In order to develop a well-thought out social media strategy, it makes sense to have some sort of basis or guideline for strategy development. For this project, we began by reviewing the framework in full, keeping an eye out for what information we need to write our strategy and what decisions we need to make.
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Advancements in TV targeting have accelerated over the last decade. As set-top box technology continues to improve and potential addressable footprints expand, advertisers are beginning to apply advanced data targeting to traditional TV buys. We’ll walk through case studies showcasing both STB technology and cross-platform, TV-sync tactics. The advantages and pitfalls of the TV data revolution will also be discussed.
Marketing Isn't Enough: How to create digital campaigns that engage.Chris Tuttle
Back in March at the 2019 Nonprofit Technology Conference, GLSEN's Digital Engagement Manager, Monzurat Oni, and I spoke about how to create effective digital engagement campaigns.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Objective was to design a social media framework to leverage all marketing channels to support a national campaign for its overarching goals and objectives.
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
2. Committed to doing good
For the first time ever, two of Canada’s leading cancer foundations
came together to create a dynamic social movement, a movement to
drive a future without breast or prostate cancer.
3. Combined, our organizations have the reputation, resources and reach to
establish an unprecedented, collaborative charity partnership that will
resonate with Canadians from all walks of life.
Here’s how:
In the lead-up to Valentine’s Day 2016, we invited Canadians to
#Kiss2Cure by sharing kisses with loved ones on social media to help
raise awareness and funds for the two cancers that affect their
communities the most.
Changing the charitable landscape
4. Year One (2016)
• Leverage brand reach and resources of CBCF and PCC to develop an
impactful awareness campaign
• Grow public awareness and interest for both organizations and their
common mission
• Social Goal; galvanize a national audience to participate in a new
movement
Year Two (2017)
• Create new revenue source by attracting new corporate partners and
individual donors
• New fundraising property that can expand across the country, and include
French Canada
Multi-year Goals
9. 14 CHL teams donated their ‘Kiss-Cam’
time to promote the cause on the big
screen to fans.
Hockey Arenas
From the NHL, the Vancouver Canucks
promoted the initiative at all their home
games between Jan15 and Feb 14th.
16. Globe & Mail – Digital Stories
“It made all the difference in
the world to have her by my
side.” says prostate cancer
survivor
Charities are finding that working
together produce better results in
charitable fundraising.
29. Kiss2Cure is a primarily socially-driven
campaign.
Canadians sharing pictures of
their best kiss, using the hashtag
#Kiss2Cure for a chance to win 1 of 5
romantic trips courtesy of Air Canada!
Posting to Kiss2Cure is simple and quick
through Facebook, Twitter and Instagram –
Kiss. Share. Give.
Social Movement
38. Facebook Paid Media Goals & Tactics
Primary Objective: Drive awareness (reach/impressions) and contest
participation / entries (via Woobox, where conversions can be tracked)
Plan: Emphasis first on targeting consumers 18-34 who are most likely to
enter contest and engage. Optimize based on performance at mid-point of
campaign
Goal: Driving cost-efficient reach, qualified leads and conversions to the
Kiss2Cure contest entry page
43. Facebook Paid Media - Summary
• Reached 1,298,034 million unique Canadians (excluding Quebec), 44%
more reach than forecasted
• Slightly exceeded impression goals by delivering 3,451,506 paid
impressions (100.7% of goal)
• Delivered 52,462 engagements*, 46% more engagements than
estimated
• Garnered a 4.04% unique engagement rate**, meeting our plan of high
engagement (vs. industry standard 1-2% for social, and <0.2% for
display/banner advertising)
• 4,224 new fans acquired (zero at start)
• Total contest entries was 4,336 (80% of goal)
*Engagements defined as likes, comments, shares, link clicks, photo views and video views to 75%+
**Unique Engagement rate represents unique users engaging with at least one post (divided by unique consumers reached)
44. Facebook Media Concluding Summary
• Original planning indicated A18-34 would garner the most efficient
engagement
o Early results indicated that a slightly older demographic, A25-44 was
more likely to engage with the contest, with a heavily female skew,
and therefore media was adjusted accordingly
• Facebook’s mobile platform and strong reach delivered bulk of
impressions (94%), engagements (94%) and paid contest entries (91%)
• For future campaigns, in order to amplify mobile messaging and increase
reach efficiency, expand media to Instagram ads
• Posts with singular call to action will generate more direct response
46. Goals Achieved
Leveraged the brand reach and resources of two national organizations to
develop an impactful campaign
Created a new fundraising property that can expand across the country
Partnered with Air Canada to develop a prize structure that was aspirational
and enticing, encouraging participation and providing great social content
Grew public awareness and interest for both organizations and their
common mission
Social Goal; galvanized a national audience to participate in a new
movement
Collaborated to create content/creative to equally feature both charities
47. Two Brands, One Campaign
Challenges in bringing two charities with existing brands and mandates together for
the first time to ensure both are accurately and equally represented from a content
and creative perspective.
Sponsor Engagement
A great awareness driver for the PCC/CBCF partnership, challenging to engage from
a sponsor perspective without a set valuation.
Staff Capacity
No dedicated new resources for campaign.
Other similar campaigns
Photo sharing contests and campaigns are not a new idea; over the duration of
campaign development, other similar campaigns were discovered, including an
annual “Kiss Cancer Goodbye Campaign” by Stand Up to Cancer.
Challenges
48. Digital Ecosystem
• Facebook Hub vs Microsite – richer digital experience could be created
for supporters through a microsite
• Kiss2Cure Facebook Page required building new community from zero
• Social media content calendar, curation, moderation, paid media
managed through 2 charities and external agency partner
• Coordination of digital assets of both organizations with multiple
websites, social media platforms, email databases, donation forms and SEM
accounts
Challenges
49. Learnings for 2017
• Begin sponsorship discussions immediately
• Develop large offline “kickoff” for launch to garner attention and PR
• Leverage user generated content from 2016 campaign into creative for
next year
• Continue with and build stronger partnerships:
• Media: Clear Channel, Globe & Mail, TLN
• Contest: Air Canada
• Grassroots: Hockey Clubs
• Need campaign activation ideas for Valentine’s Day
50. Together, we can make a difference
"The Kiss2Cure campaign proved to be a fun way for people to
show their support for two great causes, and the imagination and
passion conveyed in those thousands of images has been an
inspiration. But Kiss2Cure also demonstrated the value of
partnership and the strength we have when we work together for
men and women and families dealing with cancer.”
- Lynne Hudson, CEO, Canadian Breast Cancer Foundation
"By uniting and collaborating with the Canadian Breast Cancer
Foundation, we accomplished something no two charities have
done before. Throughout the course of this month, we harnessed
the power of love to raise awareness and funds for the most
common forms of cancer in men and women as one unit.”
- Rocco Rossi, President and CEO, Prostate Cancer Canada
51. Thank You!
Yaz Maziar
Director, Digital Marketing
Prostate Cancer Canada
yaz@prostatecancer.ca
416-441-2131 x 241
@yazmaziar