This study examines the kinetics of dyeing cotton fabrics with a reactive dye called Procion Blue MX-R using a spectrochemical channel flow cell method. A reaction mechanism is proposed that accounts for the simultaneous hydrolysis of dye molecules, physical adsorption of the hydrolyzed form, and chemical fixation onto the fabric. The dye fixation is found to be a first-order solid-liquid interfacial reaction controlled by the availability of adsorption sites on the fabric surface. Dyeing experiments are performed over a range of dye concentrations and electrolyte concentrations to determine the kinetic parameters. Atomic force microscopy indicates that mercerized fabrics have a more disordered fiber surface providing additional dye adsorption sites.