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COPYRIGHT © 2015
The Future
of WorkJanuary 29, 2015
If you knew everything about tomorrow,
what would you do differently today?
AP•PLIED
FU•TUR•ISMAccurately painting the varied and paradoxical
landscapes of tomorrow to Futurize your business
Predict ItTo Create the Future,
You Must First Accurately
Houses and Cars will be smarT, capable
OF communicating with humans
1991THE !
POPCORN REPORT
Print film is Dead,
Digital is Next
1988WE TOLD !
KODAK
Advertising on the Internet
will out-pace ads ON TV
1996QUOTED IN
NEWSWEEK
Bottled Water will be the
next big thing
1986RECOMMENDATION !
TO COCA-COLA
Car and House sharing will become
DAILY norms
2008L.A. TIMES
INTERVIEW
OUR!

TRENDBANK
TRENDSPOTTERS
TALENTBANK
DNATRENDTREK
17lensesto view the future
FUTURE
VISION
2025
We are entering a time of head-spinning, mind-bending upheaval. 
WORK, AS WE KNOW IT, IS DYING.
Careers and offices: Over. The robots are marching in, taking !
more and more skilled jobs. To keep humans from becoming 
totally obsolete, the government must intervene, 
incentivizing companies to keep people on the payroll. 
Otherwise, robots would job-eliminate them. For the class 
of highly-trained elite workers, however, things have never 
been better. Maneuvering from project to project, these free-
agents thrive. Employers, eager to secure their human talent, lavish 
them with luxurious benefits and unprecedented flexibility. !

The gap between the Have’s and the Have-Nots has never been wider.
She’s 32, works for Google,
NeuroText and VitaFeed as a
content distributor. She and her
partners David, Ashley & Emma
co-parent one 10-year-old. She
has her eggs on ice, is passionate
about holographic fitness, Human
Worker Rights and her booming
Oculus RiftX travel agency.
JESSICA 2025
Sales of VitaFeed side business doubled; "
reprogram all-robotic workforce to increase productivity 
6:45 AM
FUTUREVISION: 2025
Interview candidates for Managing Director OccuXTravel
(Reminder: must hire 3 more humans this year to avoid Disemployment Tax)
10:00 AM
FUTUREVISION: 2025
Virtual trip to Shanghai is next week: Download
Mandarin Language Program to implanted chip
11:30 AM
FUTUREVISION: 2025
Holographic meeting with Human Worker
Alliance board members
11:45 AM
FUTUREVISION: 2025
Log two more hours with NeuroText to unlock $5000
vacation bonus
1:15 PM
FUTUREVISION: 2025
Holographic yoga class with Mumbai group
3:45 PM
FUTUREVISION: 2025
Synesthesia sex with David; implanted chip releases
extra melatonin and vitamins for better sleep
9:30 PM
FUTUREVISION: 2025
FutureVision 2025
THE ROBOT
REVOLUTION1
STAFF
SUSPENSION2
Augmented
Humanity3
THE EVAPORATING
OFFICE4
Meta-Managers
RISING5
THE ROBOT
REVOLUTION
Honor-Roll Robot 

A robot graduates from
prestigious Tokyo college
A chatbot passed the "
Turing Test and was judged
to be human
NOW
Minimum-Wage Bots
Lowe’s OSHBot


NOW
3D & Body Scanner
Human Body Frame
Detection


Autonomous Navigation
Smart Laser Sensor


 Customer Engagement
• Speech Recognition!
• Product Information !
& Location!
• Inventory Integration!
Beacons


 Obstacle Avoidance
Smart Laser Sensor
Tip-Earning Tech
NOW
RLC (Robot Loving Care)
They can nurture the elderly or babysit the young

NOW
White-Collar Bots
They’re infiltrating high-income careers from medicine to mechanical engineering

NOW
The Robot Revolution
1 in 3Jobs robo-replaced by
2025140M workers displaced

NEXT
TomorrowVision
Will Robots unionize and demand
Android Civil Rights?
Will displaced humans
wind up serving the
elite robotic class?
FUTURE
OPPORTUNITY:
STAFF
SUSPENSION
Self-Scheduled
Currently 33% of Americans are
freelancers. By 2020, it will be 50%



Most work for 2-3
companies at a time
NOW
The Match Game Has Begun
Etsy and Mechanical Turk are
the seeds of this revolution

NOW
Find"
Tasks
Complete "
Work
Make"
Money
Openbadges: Stickers that showcase
your skills for employers
We embrace the ongoing riffing and remixing of identity
NOW
Meet the Hyphenates
2Chains: "
Rapper-Cookbook Author
Karlie Kloss: "
Model-Cookie Magnate
Justin Timberlake "
& Ashton Kutcher: "
Performers-Start-up Investors 
Jessica Alba "
& Blake Lively: "
Actress-Lifestyle Guru
Tavi Gevinson:"
Broadway Actor-"
Fashion Critic-"
Publisher
The New Ad-Hocracy
For humans, “careers” are over. Able to work anytime "
& anyplace, virtual freelancers manage multiple jobs



BEAMING: Robots "
will enable telepresence"
so you can be anywhere

NEXT
Perfected Pairing


These free agents market their skills via hyper-powerful matching engines



NEXT
TomorrowVision
 What happens to those who can’t
get job-matched?
FUTURE
OPPORTUNITY:
Augmented
Humanity
Tech Today
We already have:
NOW
Google’s Smart Lens
monitors blood sugar
Robotic “nano-scallop” swims through
blood & will do our bidding
Researchers
transmit
signals from
one person’s
brain to
another
Tiny implant analyzes
blood; sends data to MD
The Gamification of Work
Every task will be incentivized and rewarded via our chips!



Emotional Monitors to
ensure we are motivated
Complete jobs faster, better to earn bonus pay
NOW
Augmented Humanity Has Arrived
Tomorrow’s worker is a hybrid of biology and technology
NEXT
Programmed for Success
Always-upgradable embedded chips
allow us to interface, deliver work
and track our productivity.

$100 Module: Auto-translation
$500 Module: Big Data Analysis 3.4
$1500 Module: Energy For Insomniacs




NEXT
The Future of Fitbits
NEXT
TomorrowVision
FUTURE
Where is the IT MD to service
our augmented biology?

OPPORTUNITY:
THE EVAPORATING
OFFICE
The Stay-Home Surge
34 million Americans
work from home today 
2016: 63 million, or 43%
of the U.S. workforce
NOW
Hologram Meetings
Julian Assange’s virtual interview while in political asylum
NOW
Work 360°
Go from home to office without going anywhere
NEXT
TomorrowVision
Who will create the Omni-Cocoon, !
where work and life roll ahead?
FUTURE
OPPORTUNITY:
Meta-Managers
RISING
Lifestyle Lift 
Today, 63% say that benefits are a key reason to stay with an employer 

NOW
Facebook
gives new
families
$4000 in
baby cash
FullContact Software:"
$7,500 vacation fund per year
Google to cover DNA testing for
some workers and families 
Facebook & Apple cover
egg-freezing costs
SAS Culinary Farm "
on its campus
The Happiness Habit
Workers already expect a good mood

NOW
Google "happiness":
75m hits; nearly 40,000
books 
Harvard’s Positive Psychology "
= the most popular course in history
Only 30 percent of US
employees feel engaged at
work; companies vying to
raise that number
Fewer Fulltime Staffers
Company owners become efficiency experts/therapists/organizational
gurus/Office Moms who deliver a happier, healthier, richer life to prized
providers


NEXT
HR Reinvented
The Meta-Manager accelerates
workers’ productivity by gifting new
knowledge modules, gamified perks,
and ownership shares

NEXT
Next-Gen Benefit Nirvana
In this seller’s market for highly trained freelancers, !
Meta-Managers will offer esteemed employees such perks as:
NEXT
Stem-Cell
Therapy
Elite Chip
Upgrades
Genetic Engineering"
for future kids
Mood-Boosting Brain Implant
Virtual Reality Vacations
TomorrowVision
Who will offer Immortality Insurance
and give workers extended life? 
FUTURE
OPPORTUNITY:
Sales of VitaFeed side business doubled; reprogram 

all-robotic workforce to increase productivity
Interview candidates for Managing Director OccuXTravel

(Reminder: must hire 3 more humans this year to avoid
Disemployment Tax)
Virtual trip to Shanghai is next week: Download
Mandarin Language Program to implanted chip
Holographic meeting with Human Worker Alliance board
members
Log two more hours with NeuroText to unlock $5000
vacation bonus
Holographic yoga class with Mumbai group
Synesthesia sex with David; implanted chip releases extra
melatonin and vitamins for better sleep



6:45 am
10:00 am
11:30 am
11:45 am
1:15 pm
3:45 pm
9:30 pm
FUTUREVISION: 2025
Tomorrow?
Are you ready for the work-life of

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The Future Of Work

  • 1. COPYRIGHT © 2015 The Future of WorkJanuary 29, 2015
  • 2. If you knew everything about tomorrow, what would you do differently today?
  • 3. AP•PLIED FU•TUR•ISMAccurately painting the varied and paradoxical landscapes of tomorrow to Futurize your business
  • 4. Predict ItTo Create the Future, You Must First Accurately Houses and Cars will be smarT, capable OF communicating with humans 1991THE ! POPCORN REPORT Print film is Dead, Digital is Next 1988WE TOLD ! KODAK Advertising on the Internet will out-pace ads ON TV 1996QUOTED IN NEWSWEEK Bottled Water will be the next big thing 1986RECOMMENDATION ! TO COCA-COLA Car and House sharing will become DAILY norms 2008L.A. TIMES INTERVIEW
  • 8. We are entering a time of head-spinning, mind-bending upheaval. WORK, AS WE KNOW IT, IS DYING. Careers and offices: Over. The robots are marching in, taking ! more and more skilled jobs. To keep humans from becoming totally obsolete, the government must intervene, incentivizing companies to keep people on the payroll. Otherwise, robots would job-eliminate them. For the class of highly-trained elite workers, however, things have never been better. Maneuvering from project to project, these free- agents thrive. Employers, eager to secure their human talent, lavish them with luxurious benefits and unprecedented flexibility. ! The gap between the Have’s and the Have-Nots has never been wider.
  • 9. She’s 32, works for Google, NeuroText and VitaFeed as a content distributor. She and her partners David, Ashley & Emma co-parent one 10-year-old. She has her eggs on ice, is passionate about holographic fitness, Human Worker Rights and her booming Oculus RiftX travel agency. JESSICA 2025
  • 10. Sales of VitaFeed side business doubled; " reprogram all-robotic workforce to increase productivity 6:45 AM FUTUREVISION: 2025
  • 11. Interview candidates for Managing Director OccuXTravel (Reminder: must hire 3 more humans this year to avoid Disemployment Tax) 10:00 AM FUTUREVISION: 2025
  • 12. Virtual trip to Shanghai is next week: Download Mandarin Language Program to implanted chip 11:30 AM FUTUREVISION: 2025
  • 13. Holographic meeting with Human Worker Alliance board members 11:45 AM FUTUREVISION: 2025
  • 14. Log two more hours with NeuroText to unlock $5000 vacation bonus 1:15 PM FUTUREVISION: 2025
  • 15. Holographic yoga class with Mumbai group 3:45 PM FUTUREVISION: 2025
  • 16. Synesthesia sex with David; implanted chip releases extra melatonin and vitamins for better sleep 9:30 PM FUTUREVISION: 2025
  • 19. Honor-Roll Robot A robot graduates from prestigious Tokyo college A chatbot passed the " Turing Test and was judged to be human NOW
  • 20. Minimum-Wage Bots Lowe’s OSHBot NOW 3D & Body Scanner Human Body Frame Detection Autonomous Navigation Smart Laser Sensor Customer Engagement • Speech Recognition! • Product Information ! & Location! • Inventory Integration! Beacons Obstacle Avoidance Smart Laser Sensor
  • 22. RLC (Robot Loving Care) They can nurture the elderly or babysit the young NOW
  • 23. White-Collar Bots They’re infiltrating high-income careers from medicine to mechanical engineering NOW
  • 24. The Robot Revolution 1 in 3Jobs robo-replaced by 2025140M workers displaced NEXT
  • 25. TomorrowVision Will Robots unionize and demand Android Civil Rights? Will displaced humans wind up serving the elite robotic class? FUTURE OPPORTUNITY:
  • 27. Self-Scheduled Currently 33% of Americans are freelancers. By 2020, it will be 50% Most work for 2-3 companies at a time NOW
  • 28. The Match Game Has Begun Etsy and Mechanical Turk are the seeds of this revolution NOW Find" Tasks Complete " Work Make" Money Openbadges: Stickers that showcase your skills for employers
  • 29. We embrace the ongoing riffing and remixing of identity NOW Meet the Hyphenates 2Chains: " Rapper-Cookbook Author Karlie Kloss: " Model-Cookie Magnate Justin Timberlake " & Ashton Kutcher: " Performers-Start-up Investors Jessica Alba " & Blake Lively: " Actress-Lifestyle Guru Tavi Gevinson:" Broadway Actor-" Fashion Critic-" Publisher
  • 30. The New Ad-Hocracy For humans, “careers” are over. Able to work anytime " & anyplace, virtual freelancers manage multiple jobs BEAMING: Robots " will enable telepresence" so you can be anywhere NEXT
  • 31. Perfected Pairing These free agents market their skills via hyper-powerful matching engines NEXT
  • 32. TomorrowVision What happens to those who can’t get job-matched? FUTURE OPPORTUNITY:
  • 34. Tech Today We already have: NOW Google’s Smart Lens monitors blood sugar Robotic “nano-scallop” swims through blood & will do our bidding Researchers transmit signals from one person’s brain to another Tiny implant analyzes blood; sends data to MD
  • 35. The Gamification of Work Every task will be incentivized and rewarded via our chips! Emotional Monitors to ensure we are motivated Complete jobs faster, better to earn bonus pay NOW
  • 36. Augmented Humanity Has Arrived Tomorrow’s worker is a hybrid of biology and technology NEXT
  • 37. Programmed for Success Always-upgradable embedded chips allow us to interface, deliver work and track our productivity. $100 Module: Auto-translation $500 Module: Big Data Analysis 3.4 $1500 Module: Energy For Insomniacs NEXT
  • 38. The Future of Fitbits NEXT
  • 39. TomorrowVision FUTURE Where is the IT MD to service our augmented biology? OPPORTUNITY:
  • 41. The Stay-Home Surge 34 million Americans work from home today 2016: 63 million, or 43% of the U.S. workforce NOW
  • 42. Hologram Meetings Julian Assange’s virtual interview while in political asylum NOW
  • 43. Work 360° Go from home to office without going anywhere NEXT
  • 44. TomorrowVision Who will create the Omni-Cocoon, ! where work and life roll ahead? FUTURE OPPORTUNITY:
  • 46. Lifestyle Lift Today, 63% say that benefits are a key reason to stay with an employer NOW Facebook gives new families $4000 in baby cash FullContact Software:" $7,500 vacation fund per year Google to cover DNA testing for some workers and families Facebook & Apple cover egg-freezing costs SAS Culinary Farm " on its campus
  • 47. The Happiness Habit Workers already expect a good mood NOW Google "happiness": 75m hits; nearly 40,000 books Harvard’s Positive Psychology " = the most popular course in history Only 30 percent of US employees feel engaged at work; companies vying to raise that number
  • 48. Fewer Fulltime Staffers Company owners become efficiency experts/therapists/organizational gurus/Office Moms who deliver a happier, healthier, richer life to prized providers NEXT
  • 49. HR Reinvented The Meta-Manager accelerates workers’ productivity by gifting new knowledge modules, gamified perks, and ownership shares NEXT
  • 50. Next-Gen Benefit Nirvana In this seller’s market for highly trained freelancers, ! Meta-Managers will offer esteemed employees such perks as: NEXT Stem-Cell Therapy Elite Chip Upgrades Genetic Engineering" for future kids Mood-Boosting Brain Implant Virtual Reality Vacations
  • 51. TomorrowVision Who will offer Immortality Insurance and give workers extended life? FUTURE OPPORTUNITY:
  • 52. Sales of VitaFeed side business doubled; reprogram 
 all-robotic workforce to increase productivity Interview candidates for Managing Director OccuXTravel
 (Reminder: must hire 3 more humans this year to avoid Disemployment Tax) Virtual trip to Shanghai is next week: Download Mandarin Language Program to implanted chip Holographic meeting with Human Worker Alliance board members Log two more hours with NeuroText to unlock $5000 vacation bonus Holographic yoga class with Mumbai group Synesthesia sex with David; implanted chip releases extra melatonin and vitamins for better sleep 6:45 am 10:00 am 11:30 am 11:45 am 1:15 pm 3:45 pm 9:30 pm FUTUREVISION: 2025
  • 53. Tomorrow? Are you ready for the work-life of