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Killer Applications or Devices
The document discusses killer devices and killer apps. A killer device revolutionizes how a technology is used, while a killer app proves so necessary or desirable that it becomes core to the value of the device or platform. The iPhone is analyzed as a potential killer device due to its user-friendly integration of existing technologies like touchscreens, apps, and the mobile internet. While some technologies predated the iPhone, it combined them in a novel way and sparked revolutions in mobile apps and internet usage. Users want improvements like longer battery life, bigger screens, and easier sharing across devices. The key to success is making technologies simple to use while continuing innovation.
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Killer Applications or Devices
- 1. Killer Applications orDevices Zahid Ghadialy
- 2. Explanotech Restricted. 2 Killer Devicesand Killer Apps A ‘killer device’ is used to refer to a mobile device (or any electronic device for that matter) that revolutionises the way a technology is used and boosts the technology it runs on. A ‘killer app’ is used to refer to a mobile application (or any computer application) that is so necessary or desirable that it proves to be core value of the mobile device or platform which it runs on.
- 3. Explanotech Restricted 3 What makes‘killer devices’? Nokia 1100: Over 200 million units sold Nokia 3310: Over 126 million units sold Motorola RAZR: Over 50 million Blackberry: Over 50 Million iPhone: Over 17 Million (Mar 09) LG Chocolate: Over 15 million
- 4. 4 What is aniPhone? Call by simply pointing at a name or number Create Favourite list from most frequency called list Ability to merge calls and create conference calls Visual voicemail Full QWERTY soft keyboard Photo Library application Easily Synced to PC/MAC Quad Band + WiFi Advanced Sensors Multiple Apps, Easy to download and install Satnav and LBS with maps New Features recently released: Copy and Paste Dialup up from Laptop/PC MMS Phone iPod Internet Explanotech Restricted.
- 5. 5 Is iPhone a‘killer device’? NO Most of the technologies it uses has already been available for long time People use other phones as well for similar things but they don’t get enough publicity Does not support JAVA – The most popular applications platform YES It uses the existing technologies in a new, user friendly way Simple to learn and understand Mobile Internet revolution Mobile Apps revolution New way to find new apps – 1 Billion Apps downloaded LBS and GPS Explanotech Restricted.
- 6. 6 Top 10 reasonsfor people owning iPhone Its cool / Everyone else owns it / Fashion statement Easy to use/browse internet Touch-screen Interface Lots of Apps Received as gift from friend/relative/office Emails Facebook Music (compatibility with iPod) Nice/Cheap games GPS/LBS Explanotech Restricted.
- 7. 7 What do userswant? - 1 What is the one thing you want from your mobile phone that you don’t have in your phone right now: Voice command based operation Bigger screen Touch screen Very Long Battery life Easy to find (voice activated, even when silent) Helps you find your way when you are lost Easier to browse internet Help find friends/people/love Health monitoring Retrieve/Erase all information when phone is robbed Help to answer basic questions Show weather/traffic information Easy to share things (photos, music, videos) Explanotech Restricted.
- 8. 8 What do userswant? - 2 What is the one thing you want to change in your current phone: Bigger Screen Make it Lighter Increase battery life Make it simpler to operate Make it more secure Automatic backup of the phone data Easy to share/print Easy to search pictures/videos/music Customisable display ABCD/QWERTY keyboard Easy to find when in Silent mode Easier to be able to synchronise multiple phones Explanotech Restricted.
- 9. 9 What do userswant? - 3 What do you hate in your existing phone: Small battery life Too many clicks to start an application Very slow Camera not good enough – Cant use front camera to take photos Cant see some websites (Flash/Java/etc.) Phone/App crash Browsing through multiple websites simultaneously Keyboard too small Too big Cant install Apps easily Phone gets unlocked automatically Cant sync with Bluetooth device Have to input same information in multiple phones Explanotech Restricted.
- 10. 10 ‘Killer Qualities’ ofiPhone Killer Qualities Big Screen Easy Calling Fashionable Touch Screen Custom Display Many Apps Easy to use Easy to learn Sync with PC Easy to backup info Easy to browse Easy to Search Proven Brand Easy to purchase apps Easy to download Music and Videos User in control Of everything Explanotech Restricted.
- 11. 11 iPhone ‘Clones’ and‘Killers’ Are they succeeding Samsung Omnia Overall similar specs and review as compared to iPhone. Best selling Windows mobile last 2 quarters Q1 09 sales of iPhone was about 3.8 million as compared to all of Samsung phones of 46 million. Omnia sales were 2.5 million units. Nokia N97 Billed as iPhone killer with 32GB storage and 5megapixel camera Reviews of this are far better than iPhone Just appearing in the markets but its supposed to exceed the sales of Nokia 5800 XpressMusic which sold 3 million units in Q1 Explanotech Restricted.
- 12. 12 Krusell’s List ofTop-Sellers 2008 1. (-) Apple iPhone 2. (-) Nokia 3109 3. (2) Nokia 6300 4. (-) Nokia E51 5. (-) HTC Diamond 6. (-) Nokia N95 8GB 7. (-) Sony Ericsson K800i 8. (-) Sony Ericsson C702 9. (-) Sony Ericsson K850i 10. (-) Sony Ericsson K53 ( ) = 2007 figures April 2009 1. Nokia 3109 2. (1) Samsung SGH-i900/i910 Omnia 3. (8) Nokia 5800 4. (5) Nokia E71 5. (4) HTC Touch HD 6. (7) Nokia 3120 7. (3) Nokia 6300 8. (6) Nokia E51 9. (-) Sony Ericsson C702 10. (-) Sony Ericsson X1 Xperia ( ) = Last months (Mar. 09) figures Explanotech Restricted.
- 13. 13 Nokia 6300: Thereal ‘Killer Device’ Launched January 2007 20 Million sold in 2007 40 Million sold by Aug. 2008 Still going strong Explanotech Restricted.
- 14. 14 Conclusion Killer devices andKiller Apps are necessary to boost sales but by no means enough Devices should be made simple to use. It should be easier to Download and Install Applications. It should be easy to find applications that are installed and also easy to uninstall them. Errors should be reported in simplest possible language. It should be easy to search and find applications and read reviews if possible It should be possible to see the app on the screen and start it with a single click There should be some way to report problem with the app. New version/updates should be installed automatically and all settings should be preserved Explanotech Restricted.
- 15. Old but stillrelevant
- 16. Presented by ZahidGhadialy © eXplanoTech Ltd. 16