This report analyzes social media chatter around Lenovo, Sony, Dell, and HP from July 1-10, 2013. Lenovo received 12% of the buzz, below Dell at 29% and Sony at 56%. Most conversation about Lenovo focused on reviews of products like the ThinkPad Helix and Ideapad Yoga laptops, discussing their features and functionality. Dell received more attention for entering the wearable device market while Sony's buzz centered on mobile devices. Lenovo was one of the only brands that 12% of people discussing also discussed Dell.