This document contains advice from Eric Ziengs on using social media platforms like Twitter and LinkedIn for business purposes. Some of the key points discussed include: - The importance of creating compelling profiles, engaging with connections, and sharing valuable content on these platforms - Suggestions for getting started on Twitter, such as setting up a profile, following others, and engaging with relevant hashtags - Tips for using LinkedIn such as completing one's profile, linking with connections, and sharing updates - Tools for planning, scheduling and analyzing social media use like Buffer, Klout and various monitoring and analytics services.

1. @ericziengs
Hi,
my name
is Eric

2. Why do you want to be on social media?
• Distribution of content
• Create and maintain relationships
• Help others and create extra value for ….
• PR and brand building
• Your value and DNA
• Learn
@ericziengs

3. What do many companies end up doing?
• Distribution of content
• Create and maintain relations
• Help others and create extra value for ….
• PR and brand building
• Your value and DNA
• Learn
@ericziengs
We must do
better or not
try at all

4. What’s it all about?
Sales
• Happy clients
• Thinking long term
• Relationships and ambassadors
• Scaling
@ericziengs
A good bottom line

5. What’s in it for me?
• Improve relationships and network
• Learn and input from others
• Ask others’ help
• Curation of content
– No need to go to 15 sites, your tweeps will give you
what you need
• Your boss and future boss want it! 
@ericziengs

6. An example: Happy clients
• Do you follow and interact with your clients on
SoMe?
• Have you contacted clients with just a good
idea?
• Have you promoted your clients?
• Have you helped clients when they didn’t see it
coming?
@ericziengs

7. @ericziengs
Free PR idea
they could
execute
KR
Værdi

8. From a logo…
@ericziengs

9. …to people
@ericziengs

10. @ericziengs

11. Social Proof – love your first, true followers
@ericziengs
https://www.youtube.com/watch?v
=fW8amMCVAJQ

12. And/or social proof each other’s work
@ericziengs

13. @ericziengs
You? You?

14. Free reports!
@ericziengs

15. Opinions!
@ericziengs

16. @ericziengs

17. Via Jacob Mauritzen
@ericziengs

18. Via Jacob Mauritzen
@ericziengs

19. @ericziengs

20. @ericziengs
Break

21. @ericziengs
https://www.youtube.com/watch?v=KXsWhuNDoH0

22. You’re the brand
Write down 5 things you as
a brand are about
• Professionally
• Personally
@ericziengs

23. @ericziengs

24. Start on Twitter
• Create profile, bio, pic, cover pic
• Follow relevant people / brands / each other
• A tweet is 140 characters but much more
– Tag others by @ if they are on Twitter
– Tag the subject by # (can be a meta comment too)
– Retweet other ’s tweets – respond to others
@ericziengs

25. @ericziengs

26. Most often used Danish hashtags (in Danish)
• #twedagsbar: Tweep fester i KBH
• #twitterhjerne: Efter du har spurgt Google, kan du spørge her
• #FFdk: Hvem anbefaler du andre at følge om fredagen? Follow
Friday
• #fraekfredag: Frække sites – ikke porno
• #lummertweet: Lumre tweets
• #mitlivsompendler: Dit liv fra hjem til job og omvendt
• #ligegyldiginfo: Ikke vigtig info
• #kompoldk: Kommunal- og lokalpolitik i Danmark
• #eudk: EU-politik
• #fmdk: tweets under Folkemødet
• #sundpol: Sundhedspolitik
• #trafikpol: Trafikpolitik
• #dkøko: Om dansk økonomi
• #dkbiz: Danske tweets om business
• #danskbyggeri: Tweet om byggeri
• #dkfinans: Tweets om finansielle emner
• #salgdk: Salgsorienterede tweets
• #dkvid: Videnskab
@ericziengs
• #jobdk / dkjob: Jobopslag, jobsøgning og jobdiskussion
• #medienyt: Nyheder om medier
• #smdk og #somedk: Diskussion af sociale medier i Danmark
• #kriseinfodk: hashtag hvis store ulykker eller katastrofer sker
• #politidk: Servicetweets fra politiet
• #servicetweet: Oplysningstag, når du vil hjælpe andre med noget,
der vil være rart at vide
• #dksport: Sportsrelateret indhold
• #SLdk: Superligaen
• #EMdk: Europamesterskaberne i fodbold, håndbold mv.
• #VMdk: Verdensmesterskaberne i fodbold, håndbold mv.
• #TDFdk: Tour de France
• #cphdistortion: Distortion Festival i København
• #mgpdk Melodi Grand Prix

27. Day to day Twitter
• Sub groups
• Follow and engage
will get you
interested followers
that engage
• Create value
@ericziengs
Credit: twittercensus.dk

28. @ericziengs

29. Let’s get our fingers dirty…
1. Create profile, bio, pic, cover pic
2. Follow relevant people / brands / each other
3. Write 5 tweets
– Tag others by @ if they are on Twitter
– Tag the subject by # (can be a meta comment too)
– Retweet other ’s tweets – respond to others
@ericziengs

30. @ericziengs
Break

31. Same thing, different language
@ericziengs Credit: http://rickschaefermd.com/

32. Start on LinkedIn
• Create profile, summary, pic, past career,
skills
• Link up with existing relations and future
ones
• Share valuable content on LinkedIn (could be
on their distribution platform)
@ericziengs

33. LinkedIn New skills
@ericziengs
New opportunity
to contact
No thanks
Sharing
something cool
for everybody
Sponsored badly

34. Groups and leads
@ericziengs

35. LinkedIn analytics is… non-existent for personal profiles
@ericziengs

36. More dirt on our fingers..
• Create/update profile, summary, pic, past
career, skills
• Link up with existing relations and future
ones (Outlook social connector)
• Create 3 updates for LinkedIn (can you
repurpose from Twitter?)
@ericziengs

37. Remember social proof
@ericziengs

38. Let’s make our lives easier -> bufferapp.com. Let’s try it
@ericziengs

39. Klout? Let’s try it – not really useful
@ericziengs

40. Monitoring!
• Without monitoring you don’t really know
anything about your users
• What do they read?
• What do they share?
• What’s trending now?
@ericziengs

41. Monitorering – let’s try it
@ericziengs

42. @ericziengs
Break

43. Think about how you write your content
@ericziengs

44. Help through #twitterhjerne and in LinkedIn groups
@ericziengs

45. Where do you get your curated content from?
• Newsletters
• Zite
• Flipboard
• Competitors
• Clients
• Other social media
• Colleagues
• Pocket
• Canva.com – photojoiner
@ericziengs

46. Tools
• Google Alert / Talkwalker Alert
• Google trends
• Google Analytics
• Canva.com
• Photojoiner
• Mangnus Bjerg’s 106 Journo-apps:
https://docs.google.com/document/d/1S93iuaOV
HI4wR36Zzu4T6WyqorFFrF5xKzCaowptoOs/edit
@ericziengs

47. 5 things you’ll do from tomorrow?
@ericziengs

48. @ericziengs
Let’s
keep in
touch:)