SlideShare a Scribd company logo
1 of 56
Why Your Meta Ads Aren’t
Working (and what the hell to
do about it)
Fiona Bradley
FB Comms
@fbcommsagency
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working
Why Your Meta Ads Aren't Working

More Related Content

What's hot

A Simple method to Create Content using NLP
A Simple method to Create Content using NLP A Simple method to Create Content using NLP
A Simple method to Create Content using NLP Sante J. Achille
 
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdfHimani Kankaria
 
BrightonSEO - Exploring Cognitive Load (1).pptx
BrightonSEO - Exploring Cognitive Load (1).pptxBrightonSEO - Exploring Cognitive Load (1).pptx
BrightonSEO - Exploring Cognitive Load (1).pptxEmma Russell
 
How to grow a £multimillion SEO agency without spending a penny on marketing ...
How to grow a £multimillion SEO agency without spending a penny on marketing ...How to grow a £multimillion SEO agency without spending a penny on marketing ...
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
 
Fully Automated Link Building - Brighton SEO.pdf
Fully Automated Link Building - Brighton SEO.pdfFully Automated Link Building - Brighton SEO.pdf
Fully Automated Link Building - Brighton SEO.pdfSam Oh
 
Facebook Advertisements for Lead Generation- Exclusive!
Facebook Advertisements for Lead Generation- Exclusive! Facebook Advertisements for Lead Generation- Exclusive!
Facebook Advertisements for Lead Generation- Exclusive! Sorav Jain
 
BrightonSEO 2022.pdf
BrightonSEO 2022.pdfBrightonSEO 2022.pdf
BrightonSEO 2022.pdfIlia Markov
 
SEO Proposal Template - Format.pdf
SEO Proposal Template - Format.pdfSEO Proposal Template - Format.pdf
SEO Proposal Template - Format.pdfKen Khan
 
Using command line to save time on common SEO tasks
Using command line to save time on common SEO tasks Using command line to save time on common SEO tasks
Using command line to save time on common SEO tasks DinoKukic
 
Complete Guide to Facebook Advertising
Complete Guide to Facebook AdvertisingComplete Guide to Facebook Advertising
Complete Guide to Facebook AdvertisingAllan V. Braverman
 
The Elusive ROI of Content Marketing (by Tim Soulo)
The Elusive ROI of Content Marketing (by Tim Soulo)The Elusive ROI of Content Marketing (by Tim Soulo)
The Elusive ROI of Content Marketing (by Tim Soulo)Ahrefs
 
Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
 
BrightonSEO 2022- Surena Chande .pptx
BrightonSEO 2022- Surena Chande .pptxBrightonSEO 2022- Surena Chande .pptx
BrightonSEO 2022- Surena Chande .pptxSurena Chande
 
The AIR Framework _ brightonSEO April 2023.pptx
The AIR Framework _ brightonSEO April 2023.pptxThe AIR Framework _ brightonSEO April 2023.pptx
The AIR Framework _ brightonSEO April 2023.pptxAlex Wright
 
Meta Ads Proposal Tempoate - Format.pdf
Meta Ads Proposal Tempoate - Format.pdfMeta Ads Proposal Tempoate - Format.pdf
Meta Ads Proposal Tempoate - Format.pdfKen Khan
 
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsData-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
 
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfSophie Gibson
 
The Value of Syndicated Links - brightonSEO 2022 Online PR Show
The Value of Syndicated Links - brightonSEO 2022 Online PR ShowThe Value of Syndicated Links - brightonSEO 2022 Online PR Show
The Value of Syndicated Links - brightonSEO 2022 Online PR ShowKaizen
 

What's hot (20)

A Simple method to Create Content using NLP
A Simple method to Create Content using NLP A Simple method to Create Content using NLP
A Simple method to Create Content using NLP
 
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
[BrightonSEO Oct 2022] Remarketing SEO - Himani Kankaria - Missive Digital.pdf
 
BrightonSEO - Exploring Cognitive Load (1).pptx
BrightonSEO - Exploring Cognitive Load (1).pptxBrightonSEO - Exploring Cognitive Load (1).pptx
BrightonSEO - Exploring Cognitive Load (1).pptx
 
How to grow a £multimillion SEO agency without spending a penny on marketing ...
How to grow a £multimillion SEO agency without spending a penny on marketing ...How to grow a £multimillion SEO agency without spending a penny on marketing ...
How to grow a £multimillion SEO agency without spending a penny on marketing ...
 
Fully Automated Link Building - Brighton SEO.pdf
Fully Automated Link Building - Brighton SEO.pdfFully Automated Link Building - Brighton SEO.pdf
Fully Automated Link Building - Brighton SEO.pdf
 
Facebook Advertisements for Lead Generation- Exclusive!
Facebook Advertisements for Lead Generation- Exclusive! Facebook Advertisements for Lead Generation- Exclusive!
Facebook Advertisements for Lead Generation- Exclusive!
 
BrightonSEO 2022.pdf
BrightonSEO 2022.pdfBrightonSEO 2022.pdf
BrightonSEO 2022.pdf
 
SEO Proposal Template - Format.pdf
SEO Proposal Template - Format.pdfSEO Proposal Template - Format.pdf
SEO Proposal Template - Format.pdf
 
Using command line to save time on common SEO tasks
Using command line to save time on common SEO tasks Using command line to save time on common SEO tasks
Using command line to save time on common SEO tasks
 
Complete Guide to Facebook Advertising
Complete Guide to Facebook AdvertisingComplete Guide to Facebook Advertising
Complete Guide to Facebook Advertising
 
The Elusive ROI of Content Marketing (by Tim Soulo)
The Elusive ROI of Content Marketing (by Tim Soulo)The Elusive ROI of Content Marketing (by Tim Soulo)
The Elusive ROI of Content Marketing (by Tim Soulo)
 
Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022
 
BrightonSEO 2022- Surena Chande .pptx
BrightonSEO 2022- Surena Chande .pptxBrightonSEO 2022- Surena Chande .pptx
BrightonSEO 2022- Surena Chande .pptx
 
Google AdWords Training
Google AdWords TrainingGoogle AdWords Training
Google AdWords Training
 
The AIR Framework _ brightonSEO April 2023.pptx
The AIR Framework _ brightonSEO April 2023.pptxThe AIR Framework _ brightonSEO April 2023.pptx
The AIR Framework _ brightonSEO April 2023.pptx
 
Meta Ads Proposal Tempoate - Format.pdf
Meta Ads Proposal Tempoate - Format.pdfMeta Ads Proposal Tempoate - Format.pdf
Meta Ads Proposal Tempoate - Format.pdf
 
Data-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costsData-driven SEO & content strategy to reduce your customer acquisition costs
Data-driven SEO & content strategy to reduce your customer acquisition costs
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
 
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfCore Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
 
The Value of Syndicated Links - brightonSEO 2022 Online PR Show
The Value of Syndicated Links - brightonSEO 2022 Online PR ShowThe Value of Syndicated Links - brightonSEO 2022 Online PR Show
The Value of Syndicated Links - brightonSEO 2022 Online PR Show
 

Recently uploaded

Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 

Recently uploaded (20)

Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home  WORKWEEK-PLAN.docxDEPED Work From Home  WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 

Why Your Meta Ads Aren't Working

  • 1. Why Your Meta Ads Aren’t Working (and what the hell to do about it) Fiona Bradley FB Comms @fbcommsagency