Integrating social media in your business model
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This document discusses how companies like Dropbox, Coolblue, BMW, and Peerby have integrated social media into different aspects of their business models. Dropbox used social media for lead generation by rewarding referrals and social followers with more storage. Coolblue uses Twitter and direct messaging for quick customer service. BMW emphasizes product features through influencer marketing. Peerby facilitates peer-to-peer borrowing and renting through a localized social network and offers additional services for a subscription.
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This document analyzes a back pack brand and discusses integrated marketing communications objectives, spreading happiness through bringing people together and sharing moments, and ingredients in carbonated water like high fructose corn syrup, caramel color, and caffeine. It also outlines the decision making process of considering inputs from marketing and socio-cultural factors.
Gaana.com existing marketing strategy
Gaana.com is India's largest music streaming service launched in 2010 by Times Internet. It provides Indian and international music content in over 20 languages. The service targets youth over 18 years old and allows users to create playlists and customize their music experience. Gaana's first marketing campaign promoted the brand across various media and highlighted how music enhances different moments. It emphasized Gaana's simple interface and ability to access over a million songs for free on mobile apps.
Account planning
The document discusses the impact of advertisements from four brands - Coca Cola, Flipkart, Nescafe, and Centre Fresh. It analyzes each ad's ability to connect with the viewer and influence purchase behavior. The Coca Cola and Flipkart ads were able to relate to the viewer and trigger purchases by featuring relatable stories and messages about their products. However, the Nescafe and Centre Fresh ads were less effective because they did not clearly promote the brand or give a message that compelled the viewer to buy the product.
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The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
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- The impact of recent changes and partnerships on Reddit’s place in search.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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2. Build a three-step customer experience strategy
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Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
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How to Maximize Sales Using Social Commerce
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Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
No Cookies, No Problem - Steve Krull, Be Found Online
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Practical Progress from a Theory by Steven Kingpdf
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No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Integrating social media in your business model
- 1. INTEGRATING SOCIAL MEDIA IN YOUR BUSINESS MODEL
- 2. Social Integration: SALES – Lead Generation
- 3. Dropbox integrates with Facebook groups for super- simple social file sharing Dropbox integrates with GMAIL , easy sharing
- 4. Dropbox- Launch & Testing Based where its early adopters hung out, waiting list of buyers jumped from 5000 to 75,000
- 5. Dropbox- Landing Pages Simple, captures attention, not cluttered
- 6. Dropbox – Generating Leads via Referrals Dropbox rewards social referrals Leading to more storage for each lead
- 7. Dropbox- Generating Leads via Social Media With each Follow on Twitter, Connect with Facebook or Twitter, Dropbox gives the user a 125MB increase
- 8. Social Integration- Customer Service
- 9. Coolblue- Customer Satisfaction Customer Service via Twitter Replies Direct Messaging to solve customer problems Engaging customers for reviews
- 10. Winner in Online Branding: CoolBlue Quick emails by Coolblue to their customers asking for their smiling pictures on receiving their package Customers who just placed their order will be sent a video to sweeten their wait
- 12. BMW- Marketing (Storytelling) Emphasizes on the extra features provided with the car. Bart Lapers- successful influencer for BMW
- 13. Reviews/Videos
- 15. Peerby: How does it work? Members post about an item Pushes request to 100 of the requester’s closest Peerby neighbors If someone nearby has the item the requester is notified and the connection is made. Collaborative Consumption Model
- 16. Peerby- PRODUCT Peerby serves as a platform to facilitate ‘borrow/rent’ exchanges Subscribing to ‘PeerbyGO’ (warranty, insurance, rent, delivery cost)
- 17. Peerby- Other Integrations SALES, PAYMENTS, CUSTOMER SERVICE SALES: To create a strong and extensive network of lenders and borrowers. PAYMENTS: To keep a commission from insurance, delivery charge and rent CUSTOMER SERVICE: For users to sort out the exchanges and delivery themselves via chat/conversations