Integrated Marketing Communications Back Pack Analysis Decision Making process

1. Back PackAnalysis
- ByAkash Patil
Guidance : Prof. Shweta Naik

2. BRAND

3. Objectives
 Integrated Marketing Communications
 Back PackAnalysis
 Decision Making process

4. IMC
 Spreading Happiness
 Bringing people closer
 Sharing quality moments with each other
 Making new friends
 Being crazy

5. Back Pack Analysis
 CarbonatedWater
 High fructose corn syrup
 Caramel Colour
 PhosphoricAcid
 Natural Flavours
 Caffeine
 Very Low Sodium
 Sugar
 Carbohydrates
 Acidity Regulator

6. Decision Making Process
 Input
 Marketing
 Socio-cultural

7. Thank You!!!