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Folks, we need to talk
Notre politique pédagogique dans les prochaines
semaines sera tourné vers l’excellence
Mailing Quotidien
On va vous envoyer des conseils tous les jours
On est à votre
disposition
Ce n’est pas une blague
Questions sur le
product/market fit
On en parle toute la semaine, 

alors intérêt d’avoir compris
Interviews 

Done Right
Le prisme français
Interview w/ Context
Behavior focus
Learn to read lies
First, good interviews,
start w/ good questions
A good question
is open
A good question is
interesting to ask/answer
Good questions are here
to lead to new questions
Make people
confortable
Don’t tell them you are
interviewing them
People like to look
smart, ask for advice
Demand for truth
Take your inspiration from
kids: the Why effect?
Don’t ask two
questions at once
Silence is gold
Let them have the idea, 

simulate!
Remember etiquette
Create Screener
Questions
Good interviews come
with good pitch
Takes good notes / not about what it is saying



- descriptive: 

see something, write it down



- inferential:

use inference to make assumptions


- evaluative:

try to build a theory
Who / 

How / 

Where / 

What /
Turn off distractions
Avoid making the
person a designer
Don’t be poker face,
show empathy
Followup ! 



Growth Hacking of the followup
Good interviews are
paid interviews
Design Thinking Bullshit
& Methodologies
Rank People
Framework
Practise!
Learn to do it 

ALL THE TIME
Iterate until vomiting

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