The document emphasizes the importance of conducting effective interviews to better understand product/market fit, highlighting techniques such as asking open-ended questions, allowing for silence, and creating a comfortable environment for interviewees. It provides practical advice on preparing for interviews, including formulating screener questions and taking good notes. The overall message is to iterate and refine the interviewing process to achieve excellence in insights gathered.

1. Folks, we need to talk
Notre politique pédagogique dans les prochaines
semaines sera tourné vers l’excellence

2. Mailing Quotidien
On va vous envoyer des conseils tous les jours

3. On est à votre
disposition
Ce n’est pas une blague

4. Questions sur le
product/market fit
On en parle toute la semaine,
alors intérêt d’avoir compris

5. Interviews
Done Right

6. Le prisme français

7. Interview w/ Context

8. Behavior focus

10. Learn to read lies

11. First, good interviews,
start w/ good questions

12. A good question
is open

13. A good question is
interesting to ask/answer

14. Good questions are here
to lead to new questions

15. Make people
confortable

16. Don’t tell them you are
interviewing them

17. People like to look
smart, ask for advice

18. Demand for truth

19. Take your inspiration from
kids: the Why effect?

20. Don’t ask two
questions at once

23. Silence is gold

24. Let them have the idea,
simulate!

25. Remember etiquette

26. Create Screener
Questions

27. Good interviews come
with good pitch

28. Takes good notes / not about what it is saying
- descriptive:
see something, write it down
- inferential:
use inference to make assumptions
- evaluative:
try to build a theory

29. Who /
How /
Where /
What /

30. Turn off distractions

31. Avoid making the
person a designer

32. Don’t be poker face,
show empathy

33. Followup !
Growth Hacking of the followup

34. Good interviews are
paid interviews

35. Design Thinking Bullshit
& Methodologies

36. Rank People
Framework

37. Practise!

38. Learn to do it
ALL THE TIME

39. Iterate until vomiting