The document provides information about subject codes and keywords. It defines subjects and keywords, discusses how they differ and are used for search and classification. It also discusses standards for subject codes like BISAC and Thema and provides examples of applying subject codes from these standards. The goal is to assign the most specific non-redundant subject codes to describe works.
How To Rank YouTube Videos | How To Rank YouTube Videos Fast In 2019 | YouTub...Simplilearn
This presentation about SEO will help you learn a few important factors that help your videos to rank #1 on YouTube. In this video, we will discuss how to do YouTube keyword research, how to create high-quality videos, the importance of user engagement, how to promote your video content, and a checklist that every individual can use to rank their videos on the first page of video results. If you want your videos to rank high on YouTube, this video is the best choice. Now let's look in detail at the top 4 ranking factors of Youtube for 2019.
Below topics are explained in this YouTube SEO presentation:
1. YouTube keyword research
2. Create high-quality videos
3. Importance of user engagement
4. Promote your content
5. Checklist
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Advanced Keyword Research - SMX LondonKayden Kelly
Covers the keys to keyword research success, how to manage your keywords using Silo Strategy, how to find new keywords, how to mine your analytics data, top Adwords keyword tool mistakes to avoid, some examples of advanced competitor analysis, and a detailed step-by-step keyword research instruction process.
In this age of Kindles, iPads, and 99-cent e-books, the publishing industry is in a state of turmoil. So what does that mean for aspiring authors who hope to share their stories with the world? It means that there are more options than ever before for publishing your book.
Author's Guidelines and Reviewer's GuidelinesDr. Chris Stout
Here is a copy of both the Author's Guidelines and Reviewer's Guidelines for Contemporary Psychology. Please be in touch if you are interested in learning more or submitting a proposal. Thanks! Chris DrChrisStout@gmail.com
This document provides an introduction to search engine optimization (SEO). It begins with an overview of SEO and an explanation of why SEO is important for getting targeted traffic and exposure. It then describes how search engines like Google work by crawling the web, indexing pages, and using algorithms to determine relevance and rank pages. The document discusses how SEO relates to professional writing and provides examples of job titles in the SEO field. It also offers tips on doing keyword research and provides resources for learning more about SEO and starting one's own website to gain hands-on experience.
Keyword Selection for Earning High Rankings with your ContentRosemary Brisco
Everything we do to improve search rankings starts with smart keyword selection.
Drive high-value prospects to your site by identifying optimal keywords.
Your goal is to influence the position a page earns as a result of a keyword search. Consider keywords for which you want to rank with every piece of content you create.
Learn the
This document discusses eBooks and how to create and distribute them. It notes that eBook readership is growing significantly due to increasing tablet ownership. When creating an eBook, one should establish goals, identify content sources, decide on format, and set a distribution strategy. Popular eBook formats include PDF, ePub, and Kindle format. Tools like Calibre can help convert files to different formats. Distribution options include websites, social media, and bookstores. Examples demonstrate how companies have successfully used eBooks.
This presentation was delivered to the University of Michigan Writers Subgroup of the Communicators Forum. Presenters from the College of Literature, Science, and the Arts Included Matthew J. Adams (Social Media Manager), Lara Zeilin (Editorial Director), and Rebecca Murray (Communications Specialist).
Topics include: Survey results about U-M communications issues | Writing strategically for capital campaigns | Introduction to writing for the web | Managing the many outlets of story sharing
How To Rank YouTube Videos | How To Rank YouTube Videos Fast In 2019 | YouTub...Simplilearn
This presentation about SEO will help you learn a few important factors that help your videos to rank #1 on YouTube. In this video, we will discuss how to do YouTube keyword research, how to create high-quality videos, the importance of user engagement, how to promote your video content, and a checklist that every individual can use to rank their videos on the first page of video results. If you want your videos to rank high on YouTube, this video is the best choice. Now let's look in detail at the top 4 ranking factors of Youtube for 2019.
Below topics are explained in this YouTube SEO presentation:
1. YouTube keyword research
2. Create high-quality videos
3. Importance of user engagement
4. Promote your content
5. Checklist
About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Advanced Keyword Research - SMX LondonKayden Kelly
Covers the keys to keyword research success, how to manage your keywords using Silo Strategy, how to find new keywords, how to mine your analytics data, top Adwords keyword tool mistakes to avoid, some examples of advanced competitor analysis, and a detailed step-by-step keyword research instruction process.
In this age of Kindles, iPads, and 99-cent e-books, the publishing industry is in a state of turmoil. So what does that mean for aspiring authors who hope to share their stories with the world? It means that there are more options than ever before for publishing your book.
Author's Guidelines and Reviewer's GuidelinesDr. Chris Stout
Here is a copy of both the Author's Guidelines and Reviewer's Guidelines for Contemporary Psychology. Please be in touch if you are interested in learning more or submitting a proposal. Thanks! Chris DrChrisStout@gmail.com
This document provides an introduction to search engine optimization (SEO). It begins with an overview of SEO and an explanation of why SEO is important for getting targeted traffic and exposure. It then describes how search engines like Google work by crawling the web, indexing pages, and using algorithms to determine relevance and rank pages. The document discusses how SEO relates to professional writing and provides examples of job titles in the SEO field. It also offers tips on doing keyword research and provides resources for learning more about SEO and starting one's own website to gain hands-on experience.
Keyword Selection for Earning High Rankings with your ContentRosemary Brisco
Everything we do to improve search rankings starts with smart keyword selection.
Drive high-value prospects to your site by identifying optimal keywords.
Your goal is to influence the position a page earns as a result of a keyword search. Consider keywords for which you want to rank with every piece of content you create.
Learn the
This document discusses eBooks and how to create and distribute them. It notes that eBook readership is growing significantly due to increasing tablet ownership. When creating an eBook, one should establish goals, identify content sources, decide on format, and set a distribution strategy. Popular eBook formats include PDF, ePub, and Kindle format. Tools like Calibre can help convert files to different formats. Distribution options include websites, social media, and bookstores. Examples demonstrate how companies have successfully used eBooks.
This presentation was delivered to the University of Michigan Writers Subgroup of the Communicators Forum. Presenters from the College of Literature, Science, and the Arts Included Matthew J. Adams (Social Media Manager), Lara Zeilin (Editorial Director), and Rebecca Murray (Communications Specialist).
Topics include: Survey results about U-M communications issues | Writing strategically for capital campaigns | Introduction to writing for the web | Managing the many outlets of story sharing
How To Increase YouTube Subscribers | How To Get YouTube Subscribers Fast 201...Simplilearn
The document provides tips for gaining more YouTube subscribers. It recommends creating engaging and informative content by engaging viewers, providing maximum information clearly with examples. It also suggests optimizing videos and channels by using relevant keywords, descriptions, playlists and visuals. Additionally, it advises publishing videos frequently, creating high quality videos, adding subscriber watermarks, and engaging with audiences.
This document outlines the tasks for a unit project on children's literature. Students must 1) choose an award-winning children's book, research it using at least 3 sources, and get instructor approval. For task 2, students research the book and award using sources like reading the book, learning about the award, and reviews. Task 3 is to create an outline and bibliography to guide a presentation analyzing what qualities make a book good or classic, and how awards reflect ideas about children's literature. The presentation should discuss insights from the research in 10 minutes. The project will be graded on the quality of analysis, insights, and correct use of sources.
AMA Phoenix 2016- Creating Organic Search Strategy that WorksLaneterralever
1st place on Google is something every business wants. Higher rankings result in more organic traffic to your website, providing you with a steady stream of website visitors to build a relationship with, and ultimately see your product or service to.
In this session, Miller and Gould will show you how to use keyword data gathered from Google and competitor websites to formulate a comprehensive SEO strategy and to position your business at various points along your customer’s journey to improve your rankings and traffic, and ultimately increase your sales/leads.
Miller and Gould will also be providing a competitive analysis to the attendees. The analysis will be for a single URL and will contain a list of competition pages, their associated keywords, rank position, and search volume to anyone who requests it. The analysis will be received at a later date.
Learn how to:
Increase organic leads/sales
Understand the power of reciprocity
How to leverage competitor ranking data to inform business decisions
How to formulate an organic strategy
About the Speakers:
Ralph Miller has been involved in Internet marketing and content strategy for over 8 years. Countless businesses, both local and national, have improved their search engine ranking and website traffic as a direct result of his work. His approach to SEO has helped national brands win top rankings and earn millions through product sales and lead generation.
Elise (Redlin) Gould leads the Acquisition Content Marketing and SEO team at LaneTerralever with over 10 years of digital marketing and public relations under her belt. She has a passion for content and helping businesses leverage this asset to increase profits, having helped many notable brands generate leads and awareness through the integration of their marketing mix around their content strategy.
New from BookNet Canada: Loan Stars - Elizabeth Barker (BookNet Canada) - Tec...BookNet Canada
It's been four years since BookNet Canada launched a readers' advisory tool for library staff. And what have we learned in those four years? A lot!
Join us as we examine the trends, trials, and titles that make up the Loan Stars program, and share best practices we've discovered for both libraries and publishers.
techforum.booknetcanada.ca
#TechForum
Creating SEO-Friendly Content discusses how to optimize content for search engines. SEO involves ensuring websites can be found by search engines for relevant keywords. Search engines prioritize relevance and importance. Relevance comes from on-page SEO like using keywords in titles and body text. Importance involves creating shareable content and increasing social media activity. The new SEO formula emphasizes relevance, substance, and sharing to improve visibility. Golden rules include producing compelling content that drives sharing, optimizing on-page elements, and effective marketing.
Uncovering SEO (it’s really not that complicated) Traction
The document discusses SEO (search engine optimization) strategies and best practices. It recommends developing content with keywords in mind to drive relevant traffic to websites. An effective SEO plan involves researching keywords and competitors, developing a strategy, designing optimized content, launching and promoting content, and evaluating results over time. Key aspects include optimizing content and code with target keywords, internal linking structure, and regularly refreshing content.
How to boost your sales on amazon. The overall plan for marketing your book has one main purpose… to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your book makes it onto the various bestseller lists on the Amazon site, your sales will really take off. But just like it takes money to make money, it takes sales to make sales. You need enough sales to propel your book up those lists, and then your book will take off on its own
This document provides guidance on promoting a book on Amazon to become a bestseller. It recommends focusing on reviews, social media marketing, giveaways, email lists and optimizing the book cover and description. Getting reviews and rising in the Amazon bestseller rankings will help drive more sales through the "Customers Who Bought This Item Also Bought" feature. The strategies discussed aim to boost a book's visibility and sales on Amazon through promotional activities.
This document provides guidance on promoting a book on Amazon to become a bestseller. It recommends properly categorizing the book and using keywords to help readers find it. Getting reviews is important to convince buyers, so the document suggests ethical ways to obtain reviews like giving away review copies or holding giveaways. Social media promotion, email lists, book covers and editing are also covered as ways to market the book and increase sales and visibility on Amazon. The overall goal is to gain sales momentum and make it onto Amazon bestseller lists, which will provide a large boost in further sales.
This document provides guidance on how to promote a book on Amazon to become a bestseller. It recommends focusing on reviews, social media marketing, giveaways, email lists, book design, and editing. The overall goal is to generate enough initial sales to reach Amazon bestseller lists, which will significantly boost visibility and sales. Key tactics include getting honest reviews, promoting on Facebook, Twitter, blogs, and Goodreads, and giving away related "swag" items to engage fans.
This document provides guidance on promoting books on Amazon to become a bestseller. It recommends optimizing categorization and keywords, getting reviews through review copies and giveaways (but not paid reviews), using social media like Facebook, Twitter, Pinterest and YouTube, engaging with book blogs and sites like Goodreads, and running giveaways to promote books and drive sales on Amazon. The overall goal is to gain visibility through Amazon bestseller lists in order to boost long term sales.
This document provides guidance on promoting a book on Amazon to become a bestseller. It recommends optimizing book categorization, keywords, and obtaining reviews through ethical means like giving away review copies or holding giveaways. The overall goal is to drive enough initial sales to appear on Amazon bestseller lists, which will significantly boost visibility and sales. Proper social media marketing, email lists, book design, and editing are also covered as important promotional strategies.
This document provides guidance on how to promote a book on Amazon to become a bestseller. It recommends focusing promotion efforts on getting reviews, utilizing social media platforms like Facebook and Twitter, giving away copies to book bloggers for reviews, holding giveaways, and using email marketing. The goal is to generate enough initial sales to push the book up Amazon's bestseller lists and gain more visibility, which will lead to increased sales. Some specific tactics covered include getting honest reviews from readers, avoiding paid or exchanged reviews, creating Facebook pages and groups, using hashtags on Twitter, pinning on Pinterest, making a book trailer for YouTube, and giving away related "swag" items in giveaways.
Ready to write your nonfiction book? You are in the right place!Bobbi Linkemer
Are you ready to write your nonfiction book but don't know how to start? How to Write, Publish, & Promote a Nonfiction book is based on the popular How to Write a Nonfiction Book: From planning to promotion in 6 simple steps. This easy-to-take, practical course will teach you the key concepts you need to know and help you apply those concepts to your own book.
This document provides tips and strategies for promoting a book on Amazon to become a bestseller. It discusses categorizing books properly, getting reviews through giveaways and inside book requests, using social media like Facebook, Twitter and Pinterest, working with book bloggers, and holding giveaways to promote books. The overall goal is to generate enough sales to get the book onto Amazon's bestseller lists which will significantly boost visibility and sales.
This document provides guidance on promoting a book on Amazon to become a bestseller. It recommends optimizing book categorization and keywords, getting reviews through honest means like giving away review copies, using social media promotion, email marketing, and ensuring a high-quality book cover, editing, and final product. The overall goal is to drive enough initial sales to reach Amazon bestseller lists, which will significantly boost visibility and sales. Unethical review solicitation tactics should be avoided.
Best practices for keywords in book metadataBookNet Canada
Here are some questions to consider when choosing keywords:
- Are the keywords truly descriptive of the content or will they mislead consumers? Using unrelated terms just to boost search results should be avoided.
- Have you considered keywords from the consumer's perspective? Consider all relevant terms consumers may use to search for the book.
- Are there commonly misspelled words or names that could be included to aid discovery? Variations may help consumers find the content.
- Are there words that describe elements not covered by other metadata like the location? Specific details can aid discovery.
- Are the keywords updated over time to reflect new information like awards or changes in popular search terms? Keeping keywords fresh helps discovery.
How to Correctly Set Up and Manage Real Estate Agent Internet ProfilesFlorida Mobile Fusion
What happens when You Google Yourself
Are your most basic of internet profiles set up.
Don't know how to set up the ones you need to set up, then check out this real estate training about how to setting up and manage your internet profiles for more leads, more closings, and ultimately MORE MONEY
Want to know the ONE thing that you (as a real estate agent) can do immediately to boost your business and leads in 2014 and 2015
Use Keywords
FREE Live training at 10
http://www.instantpresenter.com/PIID=EC57DD80804E
FREE Repeat training at 2
http://www.instantpresenter.com/PIID=EC57DD80854D
Solving the Keyword Mystery: Clue In on How Customers Search for Your BusinessStoney deGeyter
Get a Keyword Tune-Up! Stoney deGeyter will help you tune-up your website’s keywords–the foundation of your online and offline marketing.
Learn how to find, organize and use keywords for effective inbound marketing, including how to find your core keyword terms, uncover valuable search phrases and organize keywords into targeted groups for optimal results.
How To Increase YouTube Subscribers | How To Get YouTube Subscribers Fast 201...Simplilearn
The document provides tips for gaining more YouTube subscribers. It recommends creating engaging and informative content by engaging viewers, providing maximum information clearly with examples. It also suggests optimizing videos and channels by using relevant keywords, descriptions, playlists and visuals. Additionally, it advises publishing videos frequently, creating high quality videos, adding subscriber watermarks, and engaging with audiences.
This document outlines the tasks for a unit project on children's literature. Students must 1) choose an award-winning children's book, research it using at least 3 sources, and get instructor approval. For task 2, students research the book and award using sources like reading the book, learning about the award, and reviews. Task 3 is to create an outline and bibliography to guide a presentation analyzing what qualities make a book good or classic, and how awards reflect ideas about children's literature. The presentation should discuss insights from the research in 10 minutes. The project will be graded on the quality of analysis, insights, and correct use of sources.
AMA Phoenix 2016- Creating Organic Search Strategy that WorksLaneterralever
1st place on Google is something every business wants. Higher rankings result in more organic traffic to your website, providing you with a steady stream of website visitors to build a relationship with, and ultimately see your product or service to.
In this session, Miller and Gould will show you how to use keyword data gathered from Google and competitor websites to formulate a comprehensive SEO strategy and to position your business at various points along your customer’s journey to improve your rankings and traffic, and ultimately increase your sales/leads.
Miller and Gould will also be providing a competitive analysis to the attendees. The analysis will be for a single URL and will contain a list of competition pages, their associated keywords, rank position, and search volume to anyone who requests it. The analysis will be received at a later date.
Learn how to:
Increase organic leads/sales
Understand the power of reciprocity
How to leverage competitor ranking data to inform business decisions
How to formulate an organic strategy
About the Speakers:
Ralph Miller has been involved in Internet marketing and content strategy for over 8 years. Countless businesses, both local and national, have improved their search engine ranking and website traffic as a direct result of his work. His approach to SEO has helped national brands win top rankings and earn millions through product sales and lead generation.
Elise (Redlin) Gould leads the Acquisition Content Marketing and SEO team at LaneTerralever with over 10 years of digital marketing and public relations under her belt. She has a passion for content and helping businesses leverage this asset to increase profits, having helped many notable brands generate leads and awareness through the integration of their marketing mix around their content strategy.
New from BookNet Canada: Loan Stars - Elizabeth Barker (BookNet Canada) - Tec...BookNet Canada
It's been four years since BookNet Canada launched a readers' advisory tool for library staff. And what have we learned in those four years? A lot!
Join us as we examine the trends, trials, and titles that make up the Loan Stars program, and share best practices we've discovered for both libraries and publishers.
techforum.booknetcanada.ca
#TechForum
Creating SEO-Friendly Content discusses how to optimize content for search engines. SEO involves ensuring websites can be found by search engines for relevant keywords. Search engines prioritize relevance and importance. Relevance comes from on-page SEO like using keywords in titles and body text. Importance involves creating shareable content and increasing social media activity. The new SEO formula emphasizes relevance, substance, and sharing to improve visibility. Golden rules include producing compelling content that drives sharing, optimizing on-page elements, and effective marketing.
Uncovering SEO (it’s really not that complicated) Traction
The document discusses SEO (search engine optimization) strategies and best practices. It recommends developing content with keywords in mind to drive relevant traffic to websites. An effective SEO plan involves researching keywords and competitors, developing a strategy, designing optimized content, launching and promoting content, and evaluating results over time. Key aspects include optimizing content and code with target keywords, internal linking structure, and regularly refreshing content.
How to boost your sales on amazon. The overall plan for marketing your book has one main purpose… to make your book shoot up the bestseller lists on Amazon to gain the most visibility possible. Once your book makes it onto the various bestseller lists on the Amazon site, your sales will really take off. But just like it takes money to make money, it takes sales to make sales. You need enough sales to propel your book up those lists, and then your book will take off on its own
This document provides guidance on promoting a book on Amazon to become a bestseller. It recommends focusing on reviews, social media marketing, giveaways, email lists and optimizing the book cover and description. Getting reviews and rising in the Amazon bestseller rankings will help drive more sales through the "Customers Who Bought This Item Also Bought" feature. The strategies discussed aim to boost a book's visibility and sales on Amazon through promotional activities.
This document provides guidance on promoting a book on Amazon to become a bestseller. It recommends properly categorizing the book and using keywords to help readers find it. Getting reviews is important to convince buyers, so the document suggests ethical ways to obtain reviews like giving away review copies or holding giveaways. Social media promotion, email lists, book covers and editing are also covered as ways to market the book and increase sales and visibility on Amazon. The overall goal is to gain sales momentum and make it onto Amazon bestseller lists, which will provide a large boost in further sales.
This document provides guidance on how to promote a book on Amazon to become a bestseller. It recommends focusing on reviews, social media marketing, giveaways, email lists, book design, and editing. The overall goal is to generate enough initial sales to reach Amazon bestseller lists, which will significantly boost visibility and sales. Key tactics include getting honest reviews, promoting on Facebook, Twitter, blogs, and Goodreads, and giving away related "swag" items to engage fans.
This document provides guidance on promoting books on Amazon to become a bestseller. It recommends optimizing categorization and keywords, getting reviews through review copies and giveaways (but not paid reviews), using social media like Facebook, Twitter, Pinterest and YouTube, engaging with book blogs and sites like Goodreads, and running giveaways to promote books and drive sales on Amazon. The overall goal is to gain visibility through Amazon bestseller lists in order to boost long term sales.
This document provides guidance on promoting a book on Amazon to become a bestseller. It recommends optimizing book categorization, keywords, and obtaining reviews through ethical means like giving away review copies or holding giveaways. The overall goal is to drive enough initial sales to appear on Amazon bestseller lists, which will significantly boost visibility and sales. Proper social media marketing, email lists, book design, and editing are also covered as important promotional strategies.
This document provides guidance on how to promote a book on Amazon to become a bestseller. It recommends focusing promotion efforts on getting reviews, utilizing social media platforms like Facebook and Twitter, giving away copies to book bloggers for reviews, holding giveaways, and using email marketing. The goal is to generate enough initial sales to push the book up Amazon's bestseller lists and gain more visibility, which will lead to increased sales. Some specific tactics covered include getting honest reviews from readers, avoiding paid or exchanged reviews, creating Facebook pages and groups, using hashtags on Twitter, pinning on Pinterest, making a book trailer for YouTube, and giving away related "swag" items in giveaways.
Ready to write your nonfiction book? You are in the right place!Bobbi Linkemer
Are you ready to write your nonfiction book but don't know how to start? How to Write, Publish, & Promote a Nonfiction book is based on the popular How to Write a Nonfiction Book: From planning to promotion in 6 simple steps. This easy-to-take, practical course will teach you the key concepts you need to know and help you apply those concepts to your own book.
This document provides tips and strategies for promoting a book on Amazon to become a bestseller. It discusses categorizing books properly, getting reviews through giveaways and inside book requests, using social media like Facebook, Twitter and Pinterest, working with book bloggers, and holding giveaways to promote books. The overall goal is to generate enough sales to get the book onto Amazon's bestseller lists which will significantly boost visibility and sales.
This document provides guidance on promoting a book on Amazon to become a bestseller. It recommends optimizing book categorization and keywords, getting reviews through honest means like giving away review copies, using social media promotion, email marketing, and ensuring a high-quality book cover, editing, and final product. The overall goal is to drive enough initial sales to reach Amazon bestseller lists, which will significantly boost visibility and sales. Unethical review solicitation tactics should be avoided.
Best practices for keywords in book metadataBookNet Canada
Here are some questions to consider when choosing keywords:
- Are the keywords truly descriptive of the content or will they mislead consumers? Using unrelated terms just to boost search results should be avoided.
- Have you considered keywords from the consumer's perspective? Consider all relevant terms consumers may use to search for the book.
- Are there commonly misspelled words or names that could be included to aid discovery? Variations may help consumers find the content.
- Are there words that describe elements not covered by other metadata like the location? Specific details can aid discovery.
- Are the keywords updated over time to reflect new information like awards or changes in popular search terms? Keeping keywords fresh helps discovery.
How to Correctly Set Up and Manage Real Estate Agent Internet ProfilesFlorida Mobile Fusion
What happens when You Google Yourself
Are your most basic of internet profiles set up.
Don't know how to set up the ones you need to set up, then check out this real estate training about how to setting up and manage your internet profiles for more leads, more closings, and ultimately MORE MONEY
Want to know the ONE thing that you (as a real estate agent) can do immediately to boost your business and leads in 2014 and 2015
Use Keywords
FREE Live training at 10
http://www.instantpresenter.com/PIID=EC57DD80804E
FREE Repeat training at 2
http://www.instantpresenter.com/PIID=EC57DD80854D
Solving the Keyword Mystery: Clue In on How Customers Search for Your BusinessStoney deGeyter
Get a Keyword Tune-Up! Stoney deGeyter will help you tune-up your website’s keywords–the foundation of your online and offline marketing.
Learn how to find, organize and use keywords for effective inbound marketing, including how to find your core keyword terms, uncover valuable search phrases and organize keywords into targeted groups for optimal results.
Keyword research is the foundation for effective inbound marketing and search engine optimization. It involves finding core terms and related search phrases that are relevant to your business and audience. Core terms are the most essential keywords for your site's content and targeting, while search phrases include additional qualifiers and variations to capture relevant searches. Effective keyword research requires analyzing industry terminology, competitor content, internal site data, and keyword tools to map terms to your site's content and information needs.
The document outlines 10 points publishers should focus on in 2017, including increasing their use of keywords, marketing automation, and social media. It also suggests focusing on mobile learning and accessibility, gaining better market insights, ensuring quality control, and securing new rights as markets change. Publishers are encouraged to invest in multimedia, augmented reality, lower costs, and leverage the rise of independent bookstores.
Hands-on Keyword & SEO Research for Content StrategyJake Aull
Hands-On Keyword Research, SEO Strategy & Content Plans is a presentation by Jake Aull about search engine optimization. It covers topics such as conducting keyword research using tools like KeywordSpy and Google's Keyword Planner, developing an SEO strategy that fits a company's marketing objectives and positioning, using Google tools like Search Console and Analytics, creating XML sitemaps, and developing a content strategy and plans based on targeted keywords. The presentation provides hands-on guidance for businesses on how to optimize their websites and content for search engine rankings.
This document provides tips from author Dana Marton on promoting books and driving sales. It recommends adding book links to your email signature, collecting reader emails for a newsletter, blogging about related topics to drive readers to book links, using Facebook and other social media strategically to engage readers while occasionally promoting books, teaming up with other authors, offering free excerpts in various places, and contacting local organizations for promotion opportunities. The overall aim is to thoughtfully engage readers and build an audience over time through varied promotional strategies.
Social-SEO Content Strategy: Ideas for a Data Driven ApproachPaul Shapiro
The document discusses using social media signals for SEO. It finds that social shares correlate with search rankings, though Google says social signals are not directly used in its algorithm. Content that performs well socially through sharing and links also tends to rank well in search. The document explores monitoring social media for content ideas and keywords using tools like Tellagence. It recommends creating sharable content that spreads widely to gain links and visibility, and using influencer marketing to amplify sharing. Social media provides a source of natural language for optimizing content as search engines like Hummingbird understand language better.
The Content Revolution: Content Strategies for Book MarketersJoe Pulizzi
Digital Book Marketing Summit presentation from Joe Pulizzi from the Content Marketing Institute on how to use content marketing strategies to be found and grow your book or platform sales.
Optimize Strategy - Integrated SEO, Social Media & Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
This document summarizes a presentation on optimizing metadata to improve book discoverability. It discusses ensuring title, collection, subject, and description fields provide the right information to help readers find books. Key recommendations include using specific subjects over general ones, considering audience and reading levels, and writing evergreen descriptions and bios that highlight what makes each book unique.
Thema webinar from BookNet Canada, June 2014BookNet Canada
Thema is a new international subject classification standard for books. It should be used in addition to BISAC (the North American subject classification standard). Download these slides for helpful information on what Thema is, why you should use it, and how to start implementing it.
Getting started with your research skillsL. D. Morris
This document provides guidance on starting research for a dissertation or independent project. It covers choosing a topic, conducting a literature review, developing search strategies using keywords and Boolean logic, evaluating sources, and tools for record keeping and referencing. Tips are given for selecting a topic of interest, systematically searching databases and following citation trails, and keeping track of information found. Further support resources from the library and academic staff are also highlighted.
Becoming a bestseller is hard work. Keep selling books is even harder. Let's share some of the free hacks you can do before pushing marketing dollars promoting your book.
This presentation was prepared for a self-publishing meetup at 92Y in NYC, stay tuned for the next meetups too!
This presentation was provided by Patricia Payton of Proquest during the NISO webinar, Engineering Access Under the Hood, Part Two, held on November 15, 2017.
This document provides guidance on developing an effective content marketing strategy in 3 steps:
1. Plan by defining objectives, analyzing competition, identifying target audiences and creating buyer personas.
2. Develop a content strategy by establishing types of content, a publication schedule, and channels.
3. Generate content using techniques like brainstorming, keyword research and trend analysis to create an editorial calendar mapping topics to objectives and key performance indicators.
The overall strategy is to produce useful, engaging content that builds trust and loyalty with target audiences.
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
This document provides an overview of Kathy Wagner's journey to traditional publication and lessons learned. It discusses the pros and cons of both traditional publishing and self-publishing. Key steps outlined include establishing an author platform and credibility, preparing a high-quality manuscript, assembling a proposal package, targeting agents or publishers, handling the contract and publication process, and marketing the book. The overall message is that traditional publication involves a rigorous process but can provide more support and reach, while the best approach depends on each author's goals.
Publishing your authored reference book with crc pressauthors boards
We at CRC Press / Taylor & Francis would like to welcome you! As a member of our team you are of great importance to us. This Guide is intended to highlight the special activities we bring to the creation of an authored reference book, and the publishing process for your reference.
You’ll be working with a number of publishing professionals at CRC as your book is developed, produced, marketed and sold; keep in mind that your Acquisitions Editor is always available to field your questions and concerns.
Hopefully this Reference Author Guide will provide you with a “roadmap” as your book project is planned, published, and promoted.
Researcher KnowHow session presented by Catherine McManamon, Liaison Librarian at the University of Liverpool Library. Supported by Clair Sharpe, Liaison Librarian.
A step by step guide to report writing Step 1 Choose your top.docxannetnash8266
A step by step guide to report writing
Step 1 Choose your topic
If you are given a list of topics from which to choose, select the one that interests you the most or that may have relevance to your chosen career.
If you are allowed to create your own report topic choose a subject that you want to learn more about and that interests you or is a current problem in your workplace that you wish to address.
Step 2 Read the instructions relating to your assessments as set down in your Course Guide
Always check your course guide to ensure that you are clear about what you are required to do.
• When is the report due?
• How long is it?
• What is the format?
• What is the structure?
• How does this topic relate to the course?
• How does this topic relate to the current area being studied?
Step 3 Analyse the topic
Break the topic into its component parts to understand what the main issue is that must be addressed.
Report topics can usually be divided into three sections:
• Content What is the issue or problem to be addressed?
• Instruction What have you been asked to do in relation to the topic?
• Scope How has the topic been limited – is there a focus on particular organisations/ countries /year(s)?
Underline key words and draw circles around the action/instruction words.
It is really important that you understand what the instruction words are telling you to do.
Step 4 Brain storm – what do you already know about the issue?
A brainstorm is the beginning of a mind map – these random ideas can be organised into a structured mind map that will provide you with a guide for your research and your writing.
• Using your reading, lectures and your own experiences think about what you already know about the problem/issue.
• On a blank piece of paper, write down all the ideas that you think might be related to the subject under review
• Write down where you think you need to go to get information other than from books, journals websites etc. Think about who you know in business who you might be able to interview.
Step 5 Starting your research
Although you are required to read and research widely, it is better to gain an overview of the topic by firstly reading the recommended texts – don’t go straight online unless instructed to do so by your lecturer or tutor.
The texts will give you a broad understanding of .the main ideas, writers and theories associated with the issue.
By familiarising yourself with the key concepts, the next stage of your investigation will be more targeted.
Step 6 Mind mapping
A mind map is a visual way of gathering your ideas about a particular topic.
Mind maps help you to identify the main ideas and what research needs to be conducted to provide the evidence that supports these ideas.
Your mind map is a good time management resource. It will help you focus your search for information more efficiently and to organise your ideas into a coherent and logical structure when you write your .
The document provides guidance and information for learning social media marketing skills. It outlines key concepts students should understand, such as writing tweets, emails, press releases, and social media plans. Assignments include reviewing case studies and best practices. Budget guidelines are provided for common marketing activities, ranging from $500-5000 for overall book marketing to $1500-4000 for a landing page. Tips are given for writing media releases, pitch letters, and developing personas to represent target audiences.
Dissertation research skills for PR & Journalism studentsJennifer Winterburn
This document provides guidance on developing a search strategy for dissertation research. It covers choosing a topic, developing keywords and synonyms, using Boolean logic and phrase searches, focusing the search by time span and geographical area, and using books, databases and reference management software. The main steps outlined are defining the research topic, identifying relevant keywords and concepts, planning a systematic search strategy, and keeping accurate records of sources.
Marketing, Monetizing, and Mobilizing eBooks: How Content Creators Can Maximi...dclsocialmedia
This document discusses how content creators can maximize the potential of digital publishing and monetizing eBooks. It provides tips on marketing eBooks through various channels like blogs, social media, newsletters and pricing strategies. It emphasizes the importance of volume, guest writing opportunities, and being available to engage with readers to generate word of mouth. Free and lending models are presented as ways to promote content and drive revenue. Researching different promotion platforms is advised to find the best fit for different book types.
Assignment 1What is the assignment aboutAssig.docxsherni1
Assignment 1
What is the assignment about?
Assignment 1
• Analysis of a Marketing News Story (15 per cent.) This is an individual
assignment.
• You are required that you write a 1000-word analysis on a marketing news
story which has appeared in 2014/2015 and was published in English.
ANY NEWS ARTICLE FROM 100 – 500 WORDS IS APPROPRIATE
Assignment 1:
How to proceed
1. Select an appropriate marketing news story which has appeared in 2014/2015. It
might be from the business press, such the Financial Times, the Economist, the Wall
Street Journal, Business Week, Fortune, or Forbes, or the business section of a
national newspaper such as the Daily Telegraph or the Guardian. Of course, other
media sources – including ones available exclusively online – are permissible.
2. What is the marketing new story about? It is about the marketing strategy or tactic
of a single firm? Or does the news story raise an issue with wider marketing
implications?
Assignment 1:
Points to consider in formulating your analysis
1. What marketing issues are at stake? For example, where might the marketing
new story be included in a revised edition of Kotler? Why?
2. Search Business Source Premier to find relevant marketing literature (e.g., the
Journal of Marketing, Journal of Consumer Research, the Journal of Marketing
Management, the European Journal of Marketing, the Harvard Business
Review, California Management Review, Sloan Management Review, or
McKinsey Quarterly) to help put the marketing story in context. Are there other
examples you can cite?
3. Remember that informed analysis is more than just your opinion; references to
literature and examples are deemed as highly appropriate for a full and
complete response.
4. Sources must be acknowledged; a bibliography is required, submissions lacking
either or both WILL be penalised in marks. See the earlier notes on plagiarism
and academic sources and referencing.
Assignment 1:
Notes
• This is an analysis of the article NOT of the marketing of a company or an
industry. You need to analyse the article for the content it has that is related
to marketing and the topics covered within the course.
• You are not required to conduct a SWOT, BCG or any other sort of analysis
unless that it what your chosen article is about.
• The use of tables and bullet points is acceptable as the word count given is
very limited. University regulations allow for a +10% on word count limit to
allow for in-text referencing; work that is over that limit is penalised by the
deduction of 10% subject to a passing grade minimum of 40%, up to a
maximum of being 20% over limit when a ZERO is awarded.
• This assignment carries 15% of the grades.
Referencing and Plagiarism
Evaluation of Sources
• Is it accurate? Does it say what sources the data are based on?
• What authority is it based on? Who wrote the pages? Are they
experts in the field?
• Is it biased? e.g. pressure group ...
This document discusses the future of metadata for books. It notes that high quality metadata can improve discoverability and sales by helping books be found and look attractive to buyers. It describes current trends like using semantic analysis on big data to better categorize content, incorporating more reader-driven content outside of books, including real-time marketing information, and creating a single database of all metadata. The challenges of aggregating metadata from many sources are also discussed. The document proposes a solution of one centralized database called VLB+ that collects and provides all available book metadata to various stakeholders to help books be discovered and sold.
This document provides guidance to students on conducting research for an academic paper. It discusses selecting a topic and developing search strategies using keywords, Boolean operators, and limiters. The document emphasizes evaluating sources for credibility and reliability based on the author's credentials, references, type of publication, relevance and currency. Students are instructed to save sources in EndNote and properly cite their work using the library's citation guide. Support from reference librarians is offered for any additional research help needed.
This document provides guidance on conducting effective research in 7 steps:
1) Identifying a topic and keywords; 2) Finding background information; 3) Using catalogs to find books; 4) Using indexes to find articles; 5) Finding internet resources; 6) Evaluating sources; 7) Citing sources using a standard format like MLA or APA style. Each step includes tips for searching tools and keywords to efficiently gather high-quality sources.
Reed Library Comp 250 Presentation for Spring 2017Ginger Williams
This presentation is given in library instruction sessions for COMP 250 to help students learn how to search the library's resources, why to use them, how to evaluate what they find, and how to pull those sources together into a bibliography.
This document provides guidance on using library resources to research and write a dissertation, covering topics such as choosing a topic, conducting a literature review, developing a search strategy, using books and databases, keeping records, referencing, and using reference management software like EndNote. It offers tips for each step of the research process and identifies relevant library guides and tutorials for further assistance.
Similar to BEA 2015 Demystifying Subject Codes and Keywords (20)
Ebook Central Submission Guide for Content Providers -- Revised, July 2020Bowker
This submission guide for ProQuest Ebook Central contains all that a content provider needs to know about submitting metadata and content files (cover images, PDFs, EPUBs) to this platform. This thorough guide explains all elements required for your titles (including prices, sales rights to ONIX, Excel, and accepted content files). It also provides valuable contact information, business model explanations and options, and an appendix about accepted ONIX fields. Newest version -- July 2020
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This slide show contains the motivation, expectations and reality of how using enhanced metadata can have a possible effect on the sales and therefore the discovery of a publisher's content. Studies are references and BISG best practices are examined for the submission of enhanced metadata to providers in the supply chain. Focus on the metadata elements and a metadata timeline.
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Tech Talk: Unstructured Data and Vector Databases
Speaker: Tim Spann (Zilliz)
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Introduction
Unstructured data, vector databases, traditional databases, similarity search
Vectors
Where, What, How, Why Vectors? We’ll cover a Vector Database Architecture
Introducing Milvus
What drives Milvus' Emergence as the most widely adopted vector database
Hi Unstructured Data Friends!
I hope this video had all the unstructured data processing, AI and Vector Database demo you needed for now. If not, there’s a ton more linked below.
My source code is available here
https://github.com/tspannhw/
Let me know in the comments if you liked what you saw, how I can improve and what should I show next? Thanks, hope to see you soon at a Meetup in Princeton, Philadelphia, New York City or here in the Youtube Matrix.
Get Milvused!
https://milvus.io/
Read my Newsletter every week!
https://github.com/tspannhw/FLiPStackWeekly/blob/main/141-10June2024.md
For more cool Unstructured Data, AI and Vector Database videos check out the Milvus vector database videos here
https://www.youtube.com/@MilvusVectorDatabase/videos
Unstructured Data Meetups -
https://www.meetup.com/unstructured-data-meetup-new-york/
https://lu.ma/calendar/manage/cal-VNT79trvj0jS8S7
https://www.meetup.com/pro/unstructureddata/
https://zilliz.com/community/unstructured-data-meetup
https://zilliz.com/event
Twitter/X: https://x.com/milvusio https://x.com/paasdev
LinkedIn: https://www.linkedin.com/company/zilliz/ https://www.linkedin.com/in/timothyspann/
GitHub: https://github.com/milvus-io/milvus https://github.com/tspannhw
Invitation to join Discord: https://discord.com/invite/FjCMmaJng6
Blogs: https://milvusio.medium.com/ https://www.opensourcevectordb.cloud/ https://medium.com/@tspann
https://www.meetup.com/unstructured-data-meetup-new-york/events/301383476/?slug=unstructured-data-meetup-new-york&eventId=301383476
https://www.aicamp.ai/event/eventdetails/W2024062014
We are pleased to share with you the latest VCOSA statistical report on the cotton and yarn industry for the month of March 2024.
Starting from January 2024, the full weekly and monthly reports will only be available for free to VCOSA members. To access the complete weekly report with figures, charts, and detailed analysis of the cotton fiber market in the past week, interested parties are kindly requested to contact VCOSA to subscribe to the newsletter.
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2. Presenters
Moderator
• Pat Payton, Senior Manager Publisher Relations, Bowker
Speakers
• Maya Battle, Ad/Promo Manager, Penguin Random House
• Yonah Levenson, Senior Metadata Analyst, Pearson
• Michael Olenick, Business Analyst, Bowker
3. Definitions
2
Subjects Keywords
industry approved list of
descriptors
word used to facilitate online search
often represented by codes memorable words, free text
used to communicate
information about your book to
buyers
used to facilitate your title showing in
search results
7. Subjects vs. Keywords
6
Subjects Keywords
fewer results more results
higher match to relevant titles includes false hits
could assign incorrect subjects even if false hit, the keyword is in the
metadata so it’s never “wrong”
better for conveying genre
fiction information
easy to identify characters and
places within the work
some headings are not intuitive no need to cross reference or know
particular terminology
meets needs of resellers &
discovery engines (shelf
classification & website
organization)
meets needs of end user searching in
small text snippets
10. Catalog copy vs. retailer copy
• “Catalog” Copy: Aimed at booksellers, sales reps, libraries,
agents, and other industry folks
– OK to explicitly comp to other titles based on sales
trajectory/performance; OK to explicitly mention target demo
and expected selling pattern
– Make audience want to sell
• Retailer Copy: Consumer-facing/aimed at people outside
the industry in an online setting
– Better to comp only very well-known titles/shows/media your
audience would know (bestsellers, authors/titles in the news) if
you have to make a reference; more info about actual content
– Make audience want to have
11. Why even have different
versions of your copy?
• When your copy speaks directly to your audience’s needs,
they will get to the information they need more quickly.
– Example: If you’re a bookseller, you might want to know that
XYZ Book is a great hand-selling opportunity, but would you
want to know that as a consumer?
– Example: A bookseller may want to know that XYZ Book coffee
table book has similar packaging as its predecessor, ABC
Book, but you may just point out to a consumer that it is an
“oversized book” or include of product image that demonstrates
scale.
– Example: You might want to use a less formal and/or more
dramatic tone for your retailer copy with certain genres like
mystery, romance, YA, thrillers, etc.
12. What has changed over time
• Example cataloging process (old):
– TI Sheets Launch Copywriters for catalog copy
Editorial/Marketing approvals Print catalog Catalog copy
transferred to ONIX feed
• Result? Retailer copy was often just catalog copy
• Example of cataloging process (new):
– TI Sheets/Keyword research Launch Copywriters for
verso copy/Use TI copy for online catalog Copy tweaked to
serve as retailer copy (SEO optimized/keywords added or
modified) Retailer copy submitted in ONIX feed for pre-sale
Double-check retailer copy around on-sale
• Result? Now there are separate funnels and checkpoints for
reviewing and submitting copy, as well as checking keyword
relevancy
13. Keywords matter at every stage
of the editorial process
• Pre-pub: Keyword research should occur along side your other
research before you launch a new title
– Helps you choose a relevant title/subtitle, see what you’ll be
competing with online and where, and determine how to signal to
your target audience that this book is for them
• On-sale: Keep revisiting your keywords and keep in track of sales
and other metrics for your title so you can see if your initial go is
actually working
• Around 1 mo.+ after on-sale: Is it still working? Is your title hitting
a demographic you hadn’t previously considered and can you
optimize for them further? Are any customer reviews pointing out
issues with or praising something mentioned in book copy or
packaging?
14. How to come up with
keywords and where to
put them:
A very quick-n-dirty overview
15. Working guides for keywords and
structuring copy for SEO
• Learn the rules for the retailers you’re sending feeds to (incl.
word counts, blacklisted words, general no-nos)
• Use analytical tools (more on this later)
• Read the BISG Best Practices for Product Metadata guide
(it’s free!)
• Join metadata and SEO groups on LinkedIn and follow
industry blogs and websites (Moz is a great one for SEO
copywriting, so is Copyblogger, as well as seoWorks)
• Check out Bowker’s resources
16. Research Tools
Do some on-the-ground research! Check out Goodreads, Library Thing, genre blogs, and customer
reviews for previous format or for strong comp titles to see how people are talking about your book
and what they like or don’t like
Radian6: Tracks social media trends, tags, and mentions; creates word cloud; gives you information
about top influencers; reporting feature
Google AdWords (Keyword Tool): A whole set of online tools meant for purchasing search ads, but
you can also use to compare keywords, come up with new ones, and run tests
Google Trends: Tracks different categories of trending topics/terms; good way to track spikes in
interest and most popular searches; also enables you to track where in the world those things are
popular
Google autofill: What suggestions are given when you start typing in your current keywords? Some
might be helpful!
Ubersuggest.org: Kind of does the same thing, but gives you extensive suggestions in alphabetical
order organized under different categories of content (Web, Videos, Images, etc.); based on real
consumer queries
Look in the book!: Check out the Table of Contents and Index; if there are References or Suggested
Further Reading, also take a look at how those books are marketed, if relevant
17. SEO brought into copywriting
• Think of your consumer-facing metadata as online
content
• Share your keywords with your colleagues also working
on the title (marketing, publicity, advertising,
especially), so they can also keep them in mind in their
work
• Encourage authors to repurpose the content on their
websites and bylines, where appropriate
21. Pearson is in
80+ countries
educating
130+
Million People
Pearson’s Global Footprint
22. Definitions
Discipline: Broad layer that is used for initial
filtering. Broad academic category.
Subject: The term(s) used to indicate the
subject matter of the collection. Major
descriptive heading.
Topic: Often considered a synonym to Subject.
Discipline terms specific to a curriculum.
Keyword: a word or phrase that describes the
content or theme that is relevant to the work,
and that supplements other data.
BEA: May 2015
30. Who Needs Subject Codes?
External/Customer Facing:
Facilitates browsing
Support Search Engine Optimization
Customers can review returned results and act
accordingly
Internal:
Searching
Reporting
Audience includes: Marketing, Sales, Editorial,
etc.
BEA 2015
31. Internal Subject Codes
Start with Standards
Need to be able to communicate externally
Others use the information
Internally to your company:
Content creators’ needs
More descriptive granularity is needed
Facilitates internal search
Legacy
BEA 2015
32. Which Subject Codes?
Start with Standards
They exist for a reason
Accepted and expected
If you think a Standard doesn’t have what you
need:
Communicate with that Standards body
Maybe it does!
Online discussions will help provide direction
and answers
BEA 2015
33. Standards
Subject Classification Standards examples:
BISAC: Topical Book Classification
Thema: Global Book Trade
CEDS: Common Education Data Standards
Schema.org: “About”
And … Companies often have their own flavors
BEA May 2015
34. Considerations
Who is the audience?
Internal
External
Granularity of the Subject vocabularies
Some standard’s scheme’s subject fields are free
text
Languages other than English
BEA 2015
35. Best Practices
Don’t be too rigid
Multiple standards may be needed
Make sure the company’s needs are being met
Cross map when using more than one standard
External
Internal
Be able to address delivery requirements
Keep the audiences in mind
Stay current
Communicate
BEA 2015
36. How to Apply Standard Subjects
Presented By
Michael Olenick
37. What Is the Point of Standard Subjects?
• Uniformity of usage
• Shared language understood by all parties involved
• Specificity depends on the list
• While the idea is always to help sell your books, subjects
tend to be less marketing-oriented than keywords (a
subject will not be the name of a best-selling author of
other books)
• Grouping data together for
– Analytical purposes
– Data retrieval
– Shelving
36
38. What Are BISAC Subjects? *
• North American book industry standard for subjects
• Maintained by the BISAC Subject Committee of BISG
with new edition issued annually in the Fall
• 4000+ codes/subjects grouped under 50+ sections
• https://www.bisg.org/complete-bisac-subject-headings-
2014-edition
• No cost for lookup purposes
– Licensing the list allows you to download versions and
use in internal systems
* Or “You Probably All Know this Already, but Just in Case…” 37
40. What Are BISAC Subjects?
• Codes are three letters followed by six numbers
• “Dumb” codes except that:
– First three characters reflect the section
– First code in each section ends with 000000
• Subjects are hierarchical based on text
• Literal is the section name followed by one or more
subheadings separated by /
• Includes notes, edition differences, inactivated codes
• Not as specific as LC subjects but this allows for
statistically significant groupings
39
42. Thema
• First global subject category system for the book trade
• Made for all members of the supply chain to use for
physical and digital data
• Not a replacement for BISAC (possibly a replacement for
BIC)
• Maintained via a global steering committee under
EDItEUR
• Developed and updated with input from several national
groups
• Free download and instructions available from
http://www.editeur.org/151/thema/
41
43. Qualifier
1KBB-US-NAKC New York City
Subject Heading
DNBS Biography: Sport
SFC Baseball
• Thema classification has two parts: subject headings
and qualifiers
• Codes are variable length and hierarchical
• Qualifiers can be used with any Thema subject (adult,
children’s, fiction, non-fiction, etc.)
• Qualifiers not attached to subject (seven identifiers in
ONIX Code List 27: one for subjects, six for qualifiers)
Thema: What Does It Look Like?
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modifies
44. Code Heading
L Law
LA Jurisprudence & general issues
LN Laws of specific jurisdictions & specific areas of law
LNJ Entertainment & media law
LNJD Defamation law, slander & libel
What Does Thema Look Like?
43
HIERARCHY
Subject Headings
The variable-length codes are hierarchical and
determine the order in which the subjects are
presented. The text of the subject or qualifier does not
contain all parts of the hierarchy and is meant to stand
on its own when output.
45. Geographical Qualifiers
1D Europe
1DS Southern Europe
1DST Italy
1DST-IT-T Central Italy
1DST-IT-TS Tuscany
1DST-IT-TSF Florence
Language Qualifiers
2H African languages
2HC Niger-Congo languages
Time Period Qualifiers
3K CE period up to c 1500
3KB c 1 CE to c 500 CE
3KBF 1st century, c 1 to c 99
Educational Purpose Qualifiers
4C For all educational levels
4CD For primary education
4CX For adult education
Interest Age & Special Interest
Qualifiers
5A Interest age / level
5AN Interest age: from c 12 years
Style Qualifiers
6B Styles (B)
6BA Baroque
6BB Barbizon school
Qualifiers: Six Different Types
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46. Differences Between BISAC and Thema
• BISAC subjects do not have qualifiers
• BISAC subjects are meant to be used in conjunction
with Merchandising Themes and Regional Themes
• BISAC codes do not indicate the sequence in which the
subjects are presented (BISAC literals are hierarchical
but codes are not)
• If the list is reorganized, codes remain the same even if
the literal changes (unless a subject is moved to another
section)
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47. Implications for BISAC Users
• Reduces mappings to standards not used in the US
• Thema and BISAC will operate in parallel
• No timeline for BISAC being deprecated
• BISAC 2014-to-Thema 1.1 mapping is available free to
BISG members and free to non-members with purchase
of the BISAC Subject Codes List
• But the mapping is only as specific as BISAC subjects
are
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48. Library of Congress
• Most often encountered via MARC files
• Very specific
• Highly structured
• 6XX fields in MARC
• Field denotes subject type (e.g., 650 = topical subject)
• Indicators denote level of subject and thesaurus (e.g.,
first indicator 1 = primary subject, second indicator 0 =
Library of Congress Subject Headings)
• Subfield codes indicate subdivision type (e.g., $y =
chronological subdivision, $z = geographic subdivision)
• 650 #0$aVocal music$zFrance$y18th century
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49. The Goal
No matter what schema you are using, the goal is to
assign the most specific non-redundant subject(s).
BISAC
• ART016000 ART / Individual Artists / General
• ART015030 ART / European
• ART015080 ART / History / Renaissance
• ARC016000 ARCHITECTURE / Buildings / Religious
Library of Congress
• Michelangelo Buonarroti, 1475-1564--Criticism and interpretation.
• Cappella Sistina (Vatican Palace, Vatican City)
• Bible. Old Testament--Illustrations.
• Mural painting and decoration, Italian--Vatican City.
• Mural painting and decoration, Renaissance--Vatican City.
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50. What Should Publishers Provide?
• At least one valid code
• Most specific code(s) applicable fielded correctly
• Primary code first (be aware that the person you are
sending data to may only use the first code)
• Multiple codes to show different aspects of a book
• Usually up to three codes should do it
• But don’t worry if you get it in one code!
• > three codes only for cases where it is necessary to
convey the multidisciplinary aspect of a work
• All formats & editions should have the same codes
• If using a mapping, be aware of its limitations
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51. Errors to Avoid
• Duplicate codes
• Inactive codes
• NON000000 NON-CLASSIFIABLE
• General codes used for non-general books
• General codes along with more specific codes
• Mixing codes
– Fiction & nonfiction
– Adult & juvenile
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52. Additional Tips
• Check the latest version for newly added codes
• Use other data to help you subject code
– Descriptions
– Table of Contents
• Match subject codes to other metadata fields
– Age
– Grade
– Audience
– Reading Level
– Keyword
– Themes
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53. Example 1: Avoid General Only
• Too general - CKB000000 COOKING / General
• Better - CKB109000 COOKING / Methods / Slow
Cooking and CKB070000 COOKING / Methods / Quick
& Easy
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54. Example 2: Avoid General with Specific
• Good - TRV010000 TRAVEL / Essays & Travelogues
and TRV001000 TRAVEL / Special Interest / Adventure
• Not Needed - TRV000000 TRAVEL / General
53
55. Example 3: Check for New Codes
• Good – several MED, SOC and PSY subjects
• New subject could be added – PSY045070
PSYCHOLOGY / Movements / Cognitive Behavioral
Therapy (CBT)
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56. Example 4: Use Multiple Codes
• Good - JUV043000 JUVENILE FICTION / Readers /
Beginner
• But add also - JUV002200 JUVENILE FICTION /
Animals / Pigs
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57. Example 5: Primary Code First
• First subject better as second - JNF048000 JUVENILE
NONFICTION / Reference / General
• Second subject better as first - JNF051050 JUVENILE
NONFICTION / Science & Nature / Biology
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58. • JNF003260 JUVENILE NONFICTION / Animals / Cows
assigned along with HIS036000 HISTORY / United
States / General
Example 6: Don’t Mix Adult and Juvenile
57
59. • Only code assigned was inactivated in 2001 -
SEL022000 SELF-HELP / Recovery
Example 7: Check for Inactive Codes
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60. To Map or Not to Map?
59
Mapping Manual Assignment
Lots of codes on a lots of data quickly Takes more time
Consistent results People might assign subjects differently
Two things have to be correct More accurate (in theory)
Even if assignment and mapping are
correct, the results may not be optimal
Mapping results should be reviewed to
improve specificity/eliminate superfluous
codes – but usually results are final
Useful for doing large-scale updates Better for “micro-assignment”
Works best specific general
Works best as direct mapping rather
than multi-level mapping
SCI089000 SCIENCE / Life Sciences /
Neuroscience is mapped to PSAN
Neurosciences -- PSAN2 Developmental
neuroscience could be assigned directly
(or mapped from proprietary code)
Okay for schemas of equal specificity
(but note BISAC and Thema are specific
in different areas)
Thema has qualifiers more specific than
carried by BISAC subjects (e.g., for
Michelangelo and the Sistine Chapel)
61. User Preferences
• How tolerant are people for wading through a lot of
results?
• Do they prefer quantity or quality (is “fewer and better”
preferred to “more and pretty good”)?
• Are people “Googlized”?
• Subjects feel valuable…but sometimes it is hard to
monetize this (and subjects “cost” more)
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