BlackBerry Innovation Forum: Using Social Networking for SME Marketing

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Global Business Speaker Erik Vermeulen was invited to speak at the Johannesburg leg of the BlackBerry Innovation Forum. He shared with the audience how and why it is fast becoming essential for SME's to embrace Social Media as part of their marketing mix.

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BlackBerry Innovation Forum: Using Social Networking for SME Marketing

  1. 1.
  2. 2. Effective Marketing with Social Media.<br />Erik Vermeulen<br />
  3. 3.
  4. 4. Social Media Marketing is the biggest revolution since.... <br />
  5. 5. 7/10 SME’s say Social Media tools have helped them build closer relationships <br />with customers and <br />partners.<br />Loudhouse Research, 2011<br />
  6. 6. Ogilvy<br />
  7. 7. Right now, Gen Y outnumber Baby Boomers, 96%belong to Social Networks <br />
  8. 8. Years to reach 50 million users....<br /> Radio<br />38 years <br />
  9. 9. Years to reach 50 million users....<br /> TV<br />15 years <br />
  10. 10. Years to reach 50 million users....<br />Internet<br />4 years <br />
  11. 11. BlackBerry App World...<br />1 Billion apps downloaded <br />Over 3 million DAILY downloads<br />”<br />
  12. 12. In South Africa in 2009 76%of people >16 years of age logged onto <br />Social Networking <br />sites.<br />
  13. 13. Added 100 million users in <br />9 months<br />
  14. 14. Facebookfor BlackBerry smart-phones has doubled the user base in the last 12 months with 37 million monthly active users.<br />”<br />
  15. 15. 80% of companies are using<br />as their primary tool for recruitment.<br />
  16. 16. 80%of <br />users are tweeting from mobile devices.<br />
  17. 17. for BlackBerrysmartphones is one of the top mobile Twitter clients with approximately 28 million downloads.<br />”<br />
  18. 18.
  19. 19. In 1995, the average person had 27<br />connections.<br />In 2005, the average person had 215<br />connections.<br />
  20. 20. Businesses using Social Media are TWICEas likely <br />to see opportunities to <br />win clients from large competitors.<br />Loudhouse Research, 2011<br />
  21. 21. for BlackBerrysmartphones is one of the top mobile Twitter clients with approximately 28 million downloads.<br />”<br />
  22. 22. WHO?<br />
  23. 23.
  24. 24.
  25. 25. WHAT?<br />
  26. 26. Be authentic and congruent<br />
  27. 27. Service NOW<br />
  28. 28. Ruthlessly give away free information<br />
  29. 29. Consumers are irrational<br />
  30. 30. HOW?<br />
  31. 31.
  32. 32. Create HOPE<br />
  33. 33. By 2015 20%of companies using Social Media will lead their industries in <br />revenue growth.<br />Loudhouse Research, 2011<br />
  34. 34. @ErikMVermeulen<br />

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