B-Case 4
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The document discusses strategies for small luxury brands to succeed in large but low-profit sectors like fashion and perfume. It proposes assessing brands based on their positioning, regional branding, key industry success factors, and cost structure. Small brands are categorized into four groups defined by their brand image relevance and product sophistication: authentic luxury, enthusiasm luxury, showplace luxury, and bridge luxury. The document advocates reversing the traditional market maker approach to instead focus on a more customer-centric strategy for smaller brands.
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![[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/bcase4chsite-100126095406-phpapp01/85/B-Case-4-1-320.jpg)
![Profitability of small brands is an issue in large but low profit sectors like Fashion Apparel and Perfume & Cosmetics ,[object Object],[object Object],Growth Rate (2001-2008) [%] Average Operating Margin [%] Market size 2008[USD bn] Wine& Champagne Fashion Apparel Leather Goods & Shoes Jewelry& Watches Home Acc. Perfume& Cosmetics Luxury goods segment performance GROWTH IS TO SLOW DOWN IN THE NEXT YEARS](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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B-Case 4
- 4. Four distinctive categories defined by relevance of brand image and product sophistication a re driving the market Global luxury market categories OUT- STANDING OUTSTANDING Relevance of brand image HIGH Relevance of product sophistication HIGH Custom made designer products with finest materials and lavish manufacturing Customized designer products with finest materials and lavish manufacturing Industrial designer products with finest materials and efficient manufacturing Industrial designer products with basic materials and efficient manufacturing AUTHENTIC LUXURY ENTHUSIASM LUXURY SHOWPLACE LUXURY BRIDGE LUXURY
- 5. Leverage existing competence - address luxury rather than innovation Positioning luxury/premium fragrances AUTHENTIC LUXURY ENTHUSIASM LUXURY SHOWPLACE LUXURY “ I tried it before, I know about it” “ It’s for people like me” “ It’s good” “ It’s better” “ It’s my brand” Authentic branding Using a true luxury tonality and a matching product OUT- STANDING OUTSTANDING Relevance of brand image HIGH Relevance of product sophistication HIGH
- 7. CH& Cie strongly believe into reversing the mega brands market maker approach in order to foster smaller brands of the portfolio MARKET MAKER APPROACH Strategy, volume and manufacturer distribution structure Retailer distribution structure Store delivery frequency In-store processes Availability Sales and Customer Satisfaction Sales and Customer Satisfaction Availability In-store processes Store delivery frequency Retailer distribution structure drives determines requires requires requires requires aligns determines impacts drives Strategy, volume and manufacturer distribution structure CUSTOMER CENTRIC APPROACH
Editor's Notes
- This is the recommended basic format for horizontal lists if there is no need to further organize the content (e.g. by delimiting content, or simply through text volume) Set the subheader in bold (larger font) with a horizontal line below and aligned with the subheader text and drawn to the end of the block being created Position text below, vertically aligned with the subheader Number items only if they are going to be explained subsequently Do not use any type of arrow as a subheader for a list. Arrows are used only for if-then relationships and in processes x Empfohlene Grundform der horizontalen Aufzählung, wenn keine weitere Gliederung des Inhalts notwendig ist (z.B. durch inhaltliche Abgrenzung oder einfach durch Textmenge) Subheader fett (gr öß ere Schrift), waagerechte Linie, beginnend mit dem Subheadertext und durch-gezogen bis zum Ende des zu bildenden Blocks Darunter Text in der senkrechten Flucht des Subheaders Eine Nummerierung macht nur Sinn, wenn im Folgenden darauf eingegangen wird Eine Aufz ä hlung kennt keine Pfeilformen als Subheader. Pfeile kommen nur in Wenn-dann-Beziehungen zum Einsatz, und in Prozessen