Creative Advertising Agency has been selected to develop a marketing plan for My Sisters' Place, an organization that provides support for women in need. The plan aims to increase awareness of the brand by 40% and reinforce the perception of My Sisters' Place as a warm, welcoming place for women. Tactics will include using social media, online videos, word-of-mouth, and mobile marketing around International Women's Day on March 8th to boost volunteer numbers to 120 and increase donations for the organization. Progress will be measured using social media analytics and organizational statistics on volunteers and donations.

1. Creative Advertising
Agency
BY TEAM ANALYTICS
THE MOST CREATIVE AGENCY OF THE YEAR

2. CREATIVE ADVERTISING AGENCY
EXPAND BRAND AWARENESS
REACH TARGET AUDIENCE
BUILD RELATIONSHIP WITH THE COMMUNITY
ESTABLISH LONG LASTING DONORS & VOLUNTEERS
HUGE IMPACT IN THE COMMUNITY
Opportunity Statement

3. Market Analysis
- Each organization helps society in their own unique
way and has their own unique competitive advantage.
- The number of partners and organization has reflects
how supported they are financially and by the
community. The competitive analysis shows that
Investing in Children has the largest number of
community partners, with support from McDonalds,
London Knights, and others.
- Unlike My Sisters’ Place, which doesn’t have this
financial backing from such large corporations.

4. Each organization provides different types of support for the least
protected layers of society; therefore, it is complicated to compare
their performance according to number of people helped.
CREATIVE ADVERTISING AGENCY
Competitve Analysis

5. Brand highlights
Supported by the Canadian Mental health
association
Large following on social networks – Facebook
2518 likes and on twitter they have 3618 followers
However, there are some tools that are missing to
build their brand
They don’t have their own website.
Just a small page dedicated to them on CMHA’s
website.
Also missing out on the opportunity to receive a
$10,000 ad grant from Google Adwords.

6. Clients
Women in need over the
age of 16 years old.
Women who are street
involved, homeless or at
risk of homelessness.
CREATIVE ADVERTISING AGENCY
Target Markets
Donors and partners
Donors range in size from
large to small businesses
Small donations from
community members
from events and CMHA’s
Website
Volunteers
Volunteers who want to
give back to their
community
Wide range of individuals
who believe in the brand
and want to help

7. Communications Objectives
-Increase overall awareness by 40% by March 8th, 2020
-Reinforce perception of My Sisters’ Place brand of supporting women
-Make sure people perceive My Sisters’ Place as a warm and welcoming place
for women
CREATIVE ADVERTISING AGENCY

8. Creative Strategy
Event Plan: March 8th 2019
International Women’s Day
We will be monitoring the hash tag
#realizeyourpotential.
We will be using both traditional and
digital medium to reach to our
target audience
CREATIVE ADVERTISING AGENCY

9. CREATIVE ADVERTISING

10. CREATIVE ADVERTISING AGENCY
-MAKE SURE OUR MARKETING PLAN APPEALS TO OUR ALL OUR TARGET
MARKET; CLIENTS, DONORS AND VOLUNTEERS
-INCREASE THE NUMBER OF VOLUNTEERS TO 120 BY MARCH 8TH, 2020
-CURRENTLY AT 55 TO 65 VOLUNTEERS
-INCREASE OVERALL AWARENESS IN LONDON COMMUNITY IN ORDER TO
INCREASE DONATIONS
Media Objectives

11. Tactics
1. Using Social Media and Online advertising
2. Word of Mouth advertising
3. Online Videos to drive engagement
4. Mobile Marketing
CREATIVE ADVERTISING AGENCY

12. Outcomes & Measurements
-WE WILL MEASURE SUCCESSFULNESS THROUGH
SOCIAL MEDIA ENGAGEMENT
-NUMBER OF LIKES, FOLLOWERS, COMMENTS ON ALL
PLATFORMS
-SOCIAL MEDIA ANALYTIC PLATFORMS
-USING NUMBERS AND STATISTICS FROM MY
SISTERS’ PLACE FOR VOLUNTEER AND DONATION
NUMBERS
CREATIVE ADVERTISING AGENCY

13. Questions?
CREATIVE ADVERTISING AGENCY