arago’sCorporate Culture
Thank you to Netflix, Lars Hinrichs, David Bizer, KlaasKersting, Robert I Sutton, Stephen Covey for inspiring us
We thrive on excellence, engineering and our fuel are our people
Values
Values are not for the entry hall, not to show off, they are intrinsic
We show our values by who we value
We are building an asshole free company
We do not bad mouth others
We do not drain each others energy
We are about the “we” not the “I”
Person over expertise -> personality + professionalism
Behaviors we value
Behaviours we value
Think
Think 
Be curious
You yourself want to understand our strategy, our market and our customers as well as partners
You are about learning and finding out new things
You are knowledgeable in technology and our business in general
Think 
Be innovative
You take the time to simplify things, because only by reducing unnecessary complexity we can solve more complex problems
You create new ideas that prove useful
You challenge the status quo when it makes sense and make better suggestions
You aim to solve big problems
Think 
Make a difference
You are concise and articulate
You get a large amount of stuff done
Your performance is consistently high so your colleagues can rely on you
Act
Act 
Be responsible
You can prioritize
You decide well
You cure causes, not symptoms
Keep calm
You focus on results rather than process
Act 
Beselfless
You do what is best for arago, not what is best for yourself or your team
You can admit someone else’s idea is better than yours when searching for new concepts
You share information openly and proactively
You contribute outside your speciality and you help others
Act 
Be passionate
You have arago’s success in your heart and mind 
AutomationExpert
You make your actions count in the long run
You are about getting things done, not about adhering to process
You inspire others with your hunger for results and you stick to your guns
You celebrate wins. Our wins are your success
Learn
Learn 
Behonest
You are straight forward, candid & direct
You say things about other employees only if you would say the same things straight into their face
You admit mistakes without hesitation and without explanation why they were unavoidable
You do not act political or tactical when others disagree with you
Learn 
Beopen
You listen more than you talk so you can understand better
You respect others, regardless of their opinion or status
Learn 
Becourageous
You say what you think, even if you know there is opposition
You take smart risks, i.e. you rather act and risk a mistake than do nothing and avoid making a mistake now
You do not tolerate behavior inconsistent with our goals, values and the no-asshole rule
You do not beat around the bush. Make decisions, even tough ones
Win-win is our road
Performance
A great company are great people
A company is for profit, not for welfare
Questioningourteam
We want to keep the ones we would fight for
We want to make sure the ones we would not fight for find a place where they can thrive
Tell them straight out that this is not a place for them
Make sure they are on the market while their knowledge is still valuable
The ones we would fight for, we fight for
The team we have is a team
We help each other –because unlike fixed teams we grow with good performance and there is room for all good team members
Keeping our values is everybody’s job
Loyalty 
isgreat
It makes us sustainable
We cut people who have contributed some slack if they hit a rough spot, because we believe in people.
We expect the same from our people, if we hit a rough spot, we want them to cut us some slack.
Eternal loyalty 
isbad
We cannot tolerate consistent under performance, no matter how long a person is with us
We do not tolerate asshole behavior, no matter how long a person is with us
We do not expect our people to tolerate continuous bad decisions or bad behavior from us
No brilliant jerks!
We aim to have top notch people, so you are most likely not much better than the rest. If you still think so you probably have a personality disorder
We expect results
Putting in hours is irrelevant
Results are what matters
Our culture 
is not for everyone
It is for
The ones who want to compete to improve
The ones who tell things as they are and can accept straight out criticism
The ones who want to perform and do
It is not for
The ones who seek stability and more of the same
The ones who’s highest goal is job security
If it is for you, you will be part of a great team and part of changing the world
If it is not for you, we respect your decision, we value your contribution and we help you to move on
Responsibility generates freedom, 
freedom is our destination
Freedom and responsibility
The kind of personan aragon is
Self motivated
Constantly learning
Self improving
Self disciplined
Self-conscious
Acting like a leader
Not afraid to get his / her hands dirty
Does not wait for someone to tell him / her what to do
These responsible people thrive on autonomy, mastery and purpose and they are worth it!
We want to increase freedom as we grow not limit it!
Why?
Most big companies have very limited freedom
Growth increases complexity
Growth also decreases talent density
This generates chaos
To manage chaos processes are created
Processes and procedures drive talent out of the company
A vicious circle
In a non-changing world processes and procedures can catch a lot of leaving talent, so the short term outcome of process introduction is positive
But the world never stops changing
We need a different approach
How?
We want to avoid chaos by increasing talent density with growth
Run informally as much as possible
Informal environments attract high performance and creativity
Our processes exist to enable our people to work on their jobs only!
Someone who focuses on working the system loses in our environment
Someone who does his / her job wins
Our service back bone watches out for that
We attract good people to stay informal
We increase business complexity as slowly as possible
We actively rethink and simplify our business
We want a culture of freedom, responsibility, self discipline and creativity
We do not want a culture of process adherence
Freedom is not absolute
Freedom cannot create disaster
Ones freedom cannot make someone else’s job hell on earth
Freedom cannot infringe moral, ethics and legal issues
In ourculturerapid recovery is more important than avoiding mistakes
No one gets fired for making a mistake
You have to recover from mistakes to make the system more robust
You do not want to make the same mistake over and over!
Good vs bad process
Good process enables talented people to get more done
Bad processes try to avoid recoverable mistakes
Bad processes creep in because avoiding errors sounds great
We encourage everyone to challenge bad rules and processes
Relevance is our motor
Context vs Control
The best managers create great results by setting the right context, not by controlling everything
Context vs control
Strategy
Metrics
Objectives
Clearly defined roles
Transparency
Knowing the risks
Context vs control 
Avoid
Top down decision making
Management approvals i.e. cover your ass
Committees
Process valued more than results
Good context
Links to company goals
Priority (important has higher impact than urgent)
Level of precision required
Key stakeholders
Key metrics
Managers
If one of your guys does something dumb, do not blame them, think where you set the wrong context
When you are tempted to control your guys, think of what context to set
Great ships are not built by organizing wood gathering, etc., but by creating a longing for the endless sea
Why context?
Because self motivated people will do better work, if they understand and believe in the purpose!
When control?
In an emergency
When someone is still learning
When someone is in a wrong role
Context creates an organization
Strategies and goals are communicated clearly and openly
Teams focus their efforts on making the strategy real
Managers invest their time into making goals and strategy known and understood
Minimal cross functional meetings required because everyone contributes to strategy
Trust in groups
Leaders proactively coordinate
Forensic reviews to increase goal achievement and alignment
Thank you for your time which we hope was well invested, because dismissing good ideas can harm your future

2013 corportate culture final