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© Siemens AG 2015. All rights reserved. Restricted.
Sivantos GmbH is a trademark licensee of Siemens AG
Sivantos, Inc.
2015 Live@50+ Survey
July 2015
Methodology
• Survey was taken at the 2015 Life@50+ event in May 2015
• Live survey intercepts
• 321 respondents
• Median age: 60-69
• Mostly from South Atlantic region
• Two thirds female
Key Findings
• Respondents not proactive about hearing loss
• Overestimate how others will react to hearing aids
• Underestimate other’s perception about untreated hearing loss
Respondents Not Proactive About Hearing
Loss
• Even though more than half (53-55 percent) report hearing loss:
• Only 16 percent with mild to moderate hearing loss wear a hearing aid
• Only 53 percent with severe to profound hearing loss wear a hearing aid
• Hearing is the least likely routine health check (tied with colonoscopy)
• Nearly half have had elective procedures (such as Botox or implants)
• This compares with just 14 percent who wear hearing aids
• Most (81 percent) not aware Medicare covers diagnostic hearing exams
Overestimate How Others will React to
Hearing Aids
• Respondents NOT judgmental when others wear hearings aids
• Only 8 to 17 percent think others are “old”, “feeble”, etc.
• YET … they expect others WILL judge them
• Say that 51-67 percent will find THEM to be old, feeble, etc.
Underestimate others’ perception about
untreated hearing loss
• 25 percent no longer want to interact with those who ask them to repeat themselves
• Yet – only 15 percent think others react the same way when THEY do it
Recommendations
Be proactive about getting your hearing checked. Hearing loss has been
associated with the early onset of Alzheimer’s disease, dementia and with
depression. Even mild hearing loss, when untreated, may lead to cognitive
decline. Ask your doctor for a hearing screening during your yearly checkup to
be sure there are no changes.
Boomers are concerned about staying and looking young. One of the
best ways to appear and feel younger is to treat your hearing loss. This
includes wearing hearing aids when you need them. Remember, modern
hearing aids don’t make you look old – not addressing your hearing loss and
constantly asking others to repeat themselves is what can make you look old.
Medicare guidelines require a physician to evaluate your safety and
functional ability as part of your initial wellness visit. So when you become
eligible for Medicare, talk to your doctor about any concerns you may have
about your hearing.
Keep socially active and avoid irritating others by forcing them to repeat
what they said. A quick and simple hearing test can help determine whether
hearing aids can help you live a more engaged and healthy life.
Sivantos recommends the following simple steps:

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Key Findings from Sivantos Life@50+ Survey

  • 1. © Siemens AG 2015. All rights reserved. Restricted. Sivantos GmbH is a trademark licensee of Siemens AG Sivantos, Inc. 2015 Live@50+ Survey July 2015
  • 2. Methodology • Survey was taken at the 2015 Life@50+ event in May 2015 • Live survey intercepts • 321 respondents • Median age: 60-69 • Mostly from South Atlantic region • Two thirds female
  • 3. Key Findings • Respondents not proactive about hearing loss • Overestimate how others will react to hearing aids • Underestimate other’s perception about untreated hearing loss
  • 4. Respondents Not Proactive About Hearing Loss • Even though more than half (53-55 percent) report hearing loss: • Only 16 percent with mild to moderate hearing loss wear a hearing aid • Only 53 percent with severe to profound hearing loss wear a hearing aid • Hearing is the least likely routine health check (tied with colonoscopy) • Nearly half have had elective procedures (such as Botox or implants) • This compares with just 14 percent who wear hearing aids • Most (81 percent) not aware Medicare covers diagnostic hearing exams
  • 5. Overestimate How Others will React to Hearing Aids • Respondents NOT judgmental when others wear hearings aids • Only 8 to 17 percent think others are “old”, “feeble”, etc. • YET … they expect others WILL judge them • Say that 51-67 percent will find THEM to be old, feeble, etc.
  • 6. Underestimate others’ perception about untreated hearing loss • 25 percent no longer want to interact with those who ask them to repeat themselves • Yet – only 15 percent think others react the same way when THEY do it
  • 7. Recommendations Be proactive about getting your hearing checked. Hearing loss has been associated with the early onset of Alzheimer’s disease, dementia and with depression. Even mild hearing loss, when untreated, may lead to cognitive decline. Ask your doctor for a hearing screening during your yearly checkup to be sure there are no changes. Boomers are concerned about staying and looking young. One of the best ways to appear and feel younger is to treat your hearing loss. This includes wearing hearing aids when you need them. Remember, modern hearing aids don’t make you look old – not addressing your hearing loss and constantly asking others to repeat themselves is what can make you look old. Medicare guidelines require a physician to evaluate your safety and functional ability as part of your initial wellness visit. So when you become eligible for Medicare, talk to your doctor about any concerns you may have about your hearing. Keep socially active and avoid irritating others by forcing them to repeat what they said. A quick and simple hearing test can help determine whether hearing aids can help you live a more engaged and healthy life. Sivantos recommends the following simple steps: