This document discusses the challenges that organizations face when developing policies around vaping and e-cigarettes. It notes that the issues are complex with no clear answers, and that there is confusion about distinguishing between smoke and vapor as well as knowledge about nicotine. It also discusses conflicting beliefs around issues like addiction and the involvement of tobacco companies. The document advocates that developing good policy requires identifying clear principles, engaging stakeholders, considering evidence, using appropriate language, ensuring fit with other policies, and having a process for implementation and review. It provides context on working with councils in the UK to develop vaping policies.