Social media activity is predominantly mobile, with a significant percentage of users relying on mobile devices for job searches and company research. Integration of social and mobile strategies is essential for engaging candidates, as the document highlights that mobile accounts for a substantial portion of social networking usage and job search activities. However, mobile recruiting remains underdeveloped among Fortune 500 companies, with few optimized mobile career sites available.

1. Social Is Mobile
What happens on social media is happening on
mobile devices. Users are proactively looking to
social for company research, to find job
postings, and to see connections and contacts
within their prospective employer. And they’re
doing those activities on mobile.
Mobile has become the first and primary access
point for job seekers to discover and learn about
with employers. Integrating a social strategy with a
mobile strategy is a critical step to engage and
convert candidates.
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2. SOCIAL IS A MOBILE-FIRST ACTIVITY
74%
58%
42%
of all smartphone users
in the US use their
phone for social
networking
57%
of total time spent
online is dedicated
to social networks
of users access
social networks at
least once a day
of all online sessions
is devoted to social
networking
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3. MOBILE ACCESS OF SOCIAL MEDIA
91%
of mobile internet
access is for social
activities
751M
1.1B
monthly mobile
users for
Facebook
monthly active
users for
Facebook
73%
of smartphone owners
access social networks
through apps at least
once a day
44% Growth
from June ‘12 - March ’13
Twitter is the fastest growing social
network in the world by active users.
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4. JOB SEEKERS MOBILE USAGE
65%
30%
think job search can
be done anywhere
of Job Searches on
Google are from a
mobile device
45%
think job search can be
done immediately
86%
who have a
smartphone would use
it to search for a job
33%
Job Search aggregators
have reported more than
1/3 of their traffic
is mobile
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5. POPULAR SOCIAL MEDIA IN HR
94%
65%
55%
20%
18%
15%
0
20
40
60
80
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100

6. HOW SOCIAL MEDIA IS USED AT WORK?
News
Learning & Development
48%
32%
Look for Jobs
17%
Networking
Promote Our Organization
38%
25%
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7. MOBILE SEARCH
500%
increase of mobile search in the
past 2 years.
1 in 7
searches are now mobile
1 in 3
mobile searches are local
1/2
of all local searches are
performed on mobile
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8. MOBILE RECRUITING STILL IN ITS INFANCY
Fortune 500 Report Findings
13%
Only 200 mobile corporate sites
from fortune 500
Only 71 of them have a link to careers
41 of the links lead to a non-mobile
career site
Only 13%
9 of those 41 companies actually have a
mobile career site that is not linked
of fortune 500 companies have a
mobile optimized career section.
www.imomentous.com | 888-985-7755 | © 2014 iMomentous All rights reserved

9. SOURCES
• Corporate Mobile Readiness Report by iMomentous.
• Social Media in HR by CIPID
• Social Media Statistics and Facts of 2013 by
GrowingSocialMedia.com
• 100 Amazing Social Media Statistics, Facts And
Figures by Creotivo
• Use of Social Media and Mobile by Healthcare
Professionals: 2013 Survey Results”
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