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Using Market Data to Plan Your Agency
Strategy for 2014
Dr. Sanja Licina, Sr. Director, Workforce Analytics
UK REPORTS LESS DIFFICULTY FILLING JOBS

2013 Talent Shortage Survey, Manpower Group
FASTEST GROWING INDUSTRIES
FASTEST GROWING INDUSTRIES IN THE UK

Industry

Sports activities and amusement and recreation activities

2013
Jobs

2016
2012 Avg.
Change % Change
Jobs
Earnings

409,781 445,019

35,238

9%

£17,414

Activities auxiliary to financial services and insurance activities 445,656 479,081

33,425

8%

£57,777

Construction of buildings

358,096 386,168

28,072

8%

£33,873

Waste collection, treatment and disposal activities; materials
recovery

142,341 153,367

11,026

8%

£26,743

Activities of head offices; management consultancy activities 577,682 618,175

40,493

7%

£53,720

Real estate activities

447,424 479,848

32,424

7%

£26,840

Warehousing and support activities for transportation

442,961 472,960

29,999

7%

£29,890

Services to buildings and landscape activities

652,897 689,007

36,110

6%

£15,228

Security and investigation activities

208,095 221,328

13,233

6%

£20,276

2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
WHERE DO WE EXPECT THE GREATEST
GROWTH?
INDUSTRY GROWTH BY REGION

% change in number of jobs between 2013 and 2016
2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
FASTEST GROWING LOCATIONS

2013 Jobs

2016 Jobs

Change

% Change

2012 Average
Earnings

Inner London - East (UKI12)

12,748

14,655

1,907

15%

£21,432

Aberdeen City, Aberdeenshire and North East
Moray (UKM10)

6,032

6,952

920

15%

£17,310

Lincolnshire (UKF30)

5,469

6,263

794

15%

£12,502

North Nottinghamshire (UKF15)

3,661

4,222

561

15%

£12,791

Outer London - West and North West (UKI23)

11,582

13,122

1,540

13%

£22,997

Clackmannanshire and Fife (UKM22)

3,995

4,515

520

13%

£15,898

Outer London - East and North East (UKI21)

8,065

9,023

958

12%

£26,512

Warwickshire (UKG13)

4,694

5,235

541

12%

£20,017

County/Unitary Authority

2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
DIFFERENCES IN INDUSTRY GROWTH
Sports activities and amusement and
recreation activities

Activities of head offices; management
consultancy activities

% change in number of jobs between 2013 and 2016
2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
WHAT JOBS WILL GROW THE MOST?
MARKETING AND SALES MANAGERS
Sports coaches,
instructors
and officials
JOBS IN GREATEST DEMAND
Occupation

Employed in Industry Employed in
(2013)
Industry (2016)

Change (2013 % Change (2013 Median Hourly
- 2016)
- 2016)
Earnings

Marketing and sales
managers

6,132

6,989

857

14%

£21.96

Receptionists

20,870

23,321

2,451

12%

£8.05

Fitness instructors

30,420

33,915

3,495

11%

£9.98

Cleaners, domestics

8,955

9,815

860

10%

£6.54

34,805

37,878

3,073

9%

£12.25

21,858

23,867

2,009

9%

£12.30

Bar staff

23,579

25,425

1,846

8%

£6.02

Kitchen and catering
assistants

10,795

11,617

822

8%

£6.18

Sports coaches,
instructors and officials
Leisure and sports
managers

2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
SUMMARY
Data-driven answers to the following questions will be an
asset in building your strategy:
• What industries are growing the fastest?

• Where are they growing the most?
• What positions are in greatest demand?
THANK YOU
Q&A

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Careeerbuilder presentation from October Directors Event

  • 1. Using Market Data to Plan Your Agency Strategy for 2014 Dr. Sanja Licina, Sr. Director, Workforce Analytics
  • 2. UK REPORTS LESS DIFFICULTY FILLING JOBS 2013 Talent Shortage Survey, Manpower Group
  • 3.
  • 5.
  • 6. FASTEST GROWING INDUSTRIES IN THE UK Industry Sports activities and amusement and recreation activities 2013 Jobs 2016 2012 Avg. Change % Change Jobs Earnings 409,781 445,019 35,238 9% £17,414 Activities auxiliary to financial services and insurance activities 445,656 479,081 33,425 8% £57,777 Construction of buildings 358,096 386,168 28,072 8% £33,873 Waste collection, treatment and disposal activities; materials recovery 142,341 153,367 11,026 8% £26,743 Activities of head offices; management consultancy activities 577,682 618,175 40,493 7% £53,720 Real estate activities 447,424 479,848 32,424 7% £26,840 Warehousing and support activities for transportation 442,961 472,960 29,999 7% £29,890 Services to buildings and landscape activities 652,897 689,007 36,110 6% £15,228 Security and investigation activities 208,095 221,328 13,233 6% £20,276 2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
  • 7. WHERE DO WE EXPECT THE GREATEST GROWTH?
  • 8. INDUSTRY GROWTH BY REGION % change in number of jobs between 2013 and 2016 2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
  • 9. FASTEST GROWING LOCATIONS 2013 Jobs 2016 Jobs Change % Change 2012 Average Earnings Inner London - East (UKI12) 12,748 14,655 1,907 15% £21,432 Aberdeen City, Aberdeenshire and North East Moray (UKM10) 6,032 6,952 920 15% £17,310 Lincolnshire (UKF30) 5,469 6,263 794 15% £12,502 North Nottinghamshire (UKF15) 3,661 4,222 561 15% £12,791 Outer London - West and North West (UKI23) 11,582 13,122 1,540 13% £22,997 Clackmannanshire and Fife (UKM22) 3,995 4,515 520 13% £15,898 Outer London - East and North East (UKI21) 8,065 9,023 958 12% £26,512 Warwickshire (UKG13) 4,694 5,235 541 12% £20,017 County/Unitary Authority 2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
  • 10. DIFFERENCES IN INDUSTRY GROWTH Sports activities and amusement and recreation activities Activities of head offices; management consultancy activities % change in number of jobs between 2013 and 2016 2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
  • 11. WHAT JOBS WILL GROW THE MOST?
  • 12. MARKETING AND SALES MANAGERS Sports coaches, instructors and officials
  • 13. JOBS IN GREATEST DEMAND Occupation Employed in Industry Employed in (2013) Industry (2016) Change (2013 % Change (2013 Median Hourly - 2016) - 2016) Earnings Marketing and sales managers 6,132 6,989 857 14% £21.96 Receptionists 20,870 23,321 2,451 12% £8.05 Fitness instructors 30,420 33,915 3,495 11% £9.98 Cleaners, domestics 8,955 9,815 860 10% £6.54 34,805 37,878 3,073 9% £12.25 21,858 23,867 2,009 9% £12.30 Bar staff 23,579 25,425 1,846 8% £6.02 Kitchen and catering assistants 10,795 11,617 822 8% £6.18 Sports coaches, instructors and officials Leisure and sports managers 2013 Economic Modelling Specialists, Intl., a CareerBuilder Company
  • 14. SUMMARY Data-driven answers to the following questions will be an asset in building your strategy: • What industries are growing the fastest? • Where are they growing the most? • What positions are in greatest demand?

Editor's Notes

  1. Description: Find out how to use the power of predictive data to target growth markets (both geographically and by sector) to drive maximum revenue for your firm with examples of how leading consulting firms are using CareerBuilder economic data to plan their business development strategies.
  2. This represents a slight rise in comparison to the 2012 survey and is the highest proportion of employers expressing concern about talent shortages since 2007.Additionally, the proportion of employers telling us talent shortages impact their client-facing abilities to a high or medium degree has swelled to well over half (54%).
  3. 70.10 Activities of head officesThis class includes the overseeing and managing of other units of the company or enterprise; undertaking the strategic or organisational planning and decision making role of the company or enterprise; exercising operational control and managing the day-to-day operations of their related units.This class includes activities of:- head offices- centralised administrative offices- corporate offices- district and regional offices- subsidiary management officesThis class excludes:- activities of holding companies, not engaged in managing, see 64.20This subclass includes the provision of advice, guidance and operational assistance to businesses and other organisations on management issues, such as corporate strategic and organisational planning, business process re-engineering, change management, marketing objectives and policies; human resource policies, practices and planning; production scheduling and control planning.
  4. More than 500 jobs