Kerrang! is a weekly rock music magazine published in the UK by Bauer Media Group. It was founded in 1981 and has a circulation of 42,077 copies. The target audience is rock music fans aged 16-24, who are 60% male and 40% female, mostly from social classes D-C and of white British ethnicity. Kerrang! plays a prominent role in the UK music industry as the world's best-selling weekly rock magazine.

1. Kerrang! Fact File
By Corey Plant

2. Basic Facts
Name: Kerrang!
Tag Line: Live Life Loud
Publisher: Bauer Media Group
Editor: James McMahon
Frequency: Weekly
Circulation: 42,077
Founder: Alan Lewis
First Issue: 6th June 1981
Based: London

3. Cost??
£2.20 to purchase weekly from a newsagents.
http://www.greatmagazines.co.uk/store/displaybra
nd.asp?sid=4279&gclid=CIeQrMmZnbYCFXHLtAodL
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4. On What Other Media Platforms Can
You Find This Brand?

5. Who it the target audience?
The magazine appeals to a specific niche
audience because it concerns topics and themes
that are relevant to people who listen to and are
interested by rock music and its background.
Kerrang! identifies its audience as ‘individually
minded, independent of thought and musically
experienced, an audience defined by
attitude, passion and loyalty’.

6. What is the readership profile?
Audience of rock fans is made up of 60% males
and 40% females with Kerrang!’s demographic
fall into social class D-C. The predominate
ethnicity of the readership is white British with a
target population of 16-24 year olds. The
magazine’s psychographic is defined as ‘people
who aspire to be respected among other people
and people who wish to have a high paid job.’

7. Readership

8. Role within the UK Industry?
WORLD’S BIGGEST
SELLING WEEKLY
ROCK MAGAZINE!