SlideShare a Scribd company logo
The Global Food
Recall Challenge
August 2012 Seoul Korea
National Food Safety Information Service
© 2011 GS1
August 2008…23 people died in Toronto
© 2011 GS1
3
2008 US based study of 212 food
manufacturers highlighted Gaps….
18 days to sense & act on a recall
42 days to complete the recall
only 43% of recalled products with
health & safety concerns are traced
© 2011 GS1
The Industry dilemma 4 years ago
No standards, private recall portals, contract based forms…….
4
© 2011 GS1
RetailerAssociation
Wholesaler/
Distributor
SupplierCFIA
YES
NO
YES YES
Forward Product
Recall Notification
Read Product
Recall Notification
from Wholesale/
Distributor
Recall
Required?
Read Product
Recall Notification
from Association
Investigation
Complete?
Create Distributed
Product Recall
Notification
Read Product
Recall Notification
Read Product
Recall Notification
from Supplier
Recall Impact?
Read Product
Recall Notification
from Supplier and/
or CFIA
Forward Product
Recall Notification
Read Product
Recall Notification
from CFIA
Notify Vendor/
Assocation and
General Public of
Product Recall
NOTES:
- Before CFIA Investigation is
completed, the Supplier may issue
the recall to a specific distribution list
of known wholesalers/distributors
and/or retailers to whom they know
the recall products were shipped
- The product recall notification is
communicated by Phone/Fax/Email
or In-person
- The product recall notification is
communicated to the Corporate
Head Office, Store, Distribution
Center
- The product recall notification is
communicated to the Food Safety or
Product Recall Coordinator, Buyer,
Store/Distribution Center Manager
Legend for Product Recall Flow:
Supplier->Retailer
CFIA or Supplier->Wholesaler/
Distributor->Retailer
CFIA->Association->Retailer
CFIA->Retailer
Current Product Recall Process within Grocery
© 2011 GS1
The Way Forward
© 2011 GS1
“The Industry Solution”
1 industry portal, 1 standardized recall form and 1 process
7
© 2011 GS1
-Brand owner completes
recall notification form
(including attachments)
- All other internal recall
and risk management
processes remain in place
-GS1 ProductRecall
enables the real-time
communication of recall
information to retail
partners
Brand Owner Initiates
Recall
Receivers get Recall
Notification Immediately
Complements and enhances existing
product recall processes by providing
users;
- An application developed by industry,
for industry
- Real-time information exchange
- A single trusted source for product
recall data
- Receives the recall
notification – including detailed
product information and
images, attachments, and
disposal instructions – instantly
and accurately.
- Receiver uses recall
information to drive more
effective/efficient internal
processes – including the
removal, disposal, and return
of a recalled product.
WHERE GS1 HELPS TODAY
WE MAKE EFFECTIVE RECALL POSSIBLE
© 2011 GS1
RECEIVERS
Retailer
Broker
Food Service
Manufacturer
Wholesaler
Recall Notification Process
INITIATOR
(SPONSOR)
Initiator Approver
  
Regulator


Recall Portal
© 2011 GS1
Easy to use and navigate
Overall progress
tracking
Drop down lists to
minimise data
entry
Mandatory data
requirements
Broad set of data to
cover multiple
processes
Online help,
definitions and
instructions
© 2011 GS1
Detailed product identifiers and traceability data
Alternate products
identifiers where no
barcode exists
Image of Dates,
Batches, etc on label
to aid identification
Detailed
traceability data
© 2011 GS1
Complete recall data for receivers
Easy navigation to
different sections
Overall progress
tracking
Images to aid
product ID
Easily find what
data has changed
in extensions
Broad set of data to
cover multiple
processes
Create Print, PDF
and XML
Outputs
Attach useful
documents
“Distribute” the
recall to your
own customers
© 2011 GS1
Tangible Results
13
The product recall service won the 2011 International award for “Innovation in Food
Safety” from the IAFP – The International Association for Food Protection
The service is helping to:
- Reduce risk by ensuring compliance with regulation
- Reduce risk profile from insurance companies who can lower premiums
- Reduce risk of harm to consumers with rapid & accurate communication
- Reduce costs by making recall more effective and targeted
- Optimize asset utilization through structured processes
- Increase Revenue though improved trading partner trust
© 2011 GS1
Thank You
14

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Food Safety: Effective Product Recall - using global standards

  • 1. The Global Food Recall Challenge August 2012 Seoul Korea National Food Safety Information Service
  • 2. © 2011 GS1 August 2008…23 people died in Toronto
  • 3. © 2011 GS1 3 2008 US based study of 212 food manufacturers highlighted Gaps…. 18 days to sense & act on a recall 42 days to complete the recall only 43% of recalled products with health & safety concerns are traced
  • 4. © 2011 GS1 The Industry dilemma 4 years ago No standards, private recall portals, contract based forms……. 4
  • 5. © 2011 GS1 RetailerAssociation Wholesaler/ Distributor SupplierCFIA YES NO YES YES Forward Product Recall Notification Read Product Recall Notification from Wholesale/ Distributor Recall Required? Read Product Recall Notification from Association Investigation Complete? Create Distributed Product Recall Notification Read Product Recall Notification Read Product Recall Notification from Supplier Recall Impact? Read Product Recall Notification from Supplier and/ or CFIA Forward Product Recall Notification Read Product Recall Notification from CFIA Notify Vendor/ Assocation and General Public of Product Recall NOTES: - Before CFIA Investigation is completed, the Supplier may issue the recall to a specific distribution list of known wholesalers/distributors and/or retailers to whom they know the recall products were shipped - The product recall notification is communicated by Phone/Fax/Email or In-person - The product recall notification is communicated to the Corporate Head Office, Store, Distribution Center - The product recall notification is communicated to the Food Safety or Product Recall Coordinator, Buyer, Store/Distribution Center Manager Legend for Product Recall Flow: Supplier->Retailer CFIA or Supplier->Wholesaler/ Distributor->Retailer CFIA->Association->Retailer CFIA->Retailer Current Product Recall Process within Grocery
  • 6. © 2011 GS1 The Way Forward
  • 7. © 2011 GS1 “The Industry Solution” 1 industry portal, 1 standardized recall form and 1 process 7
  • 8. © 2011 GS1 -Brand owner completes recall notification form (including attachments) - All other internal recall and risk management processes remain in place -GS1 ProductRecall enables the real-time communication of recall information to retail partners Brand Owner Initiates Recall Receivers get Recall Notification Immediately Complements and enhances existing product recall processes by providing users; - An application developed by industry, for industry - Real-time information exchange - A single trusted source for product recall data - Receives the recall notification – including detailed product information and images, attachments, and disposal instructions – instantly and accurately. - Receiver uses recall information to drive more effective/efficient internal processes – including the removal, disposal, and return of a recalled product. WHERE GS1 HELPS TODAY WE MAKE EFFECTIVE RECALL POSSIBLE
  • 9. © 2011 GS1 RECEIVERS Retailer Broker Food Service Manufacturer Wholesaler Recall Notification Process INITIATOR (SPONSOR) Initiator Approver    Regulator   Recall Portal
  • 10. © 2011 GS1 Easy to use and navigate Overall progress tracking Drop down lists to minimise data entry Mandatory data requirements Broad set of data to cover multiple processes Online help, definitions and instructions
  • 11. © 2011 GS1 Detailed product identifiers and traceability data Alternate products identifiers where no barcode exists Image of Dates, Batches, etc on label to aid identification Detailed traceability data
  • 12. © 2011 GS1 Complete recall data for receivers Easy navigation to different sections Overall progress tracking Images to aid product ID Easily find what data has changed in extensions Broad set of data to cover multiple processes Create Print, PDF and XML Outputs Attach useful documents “Distribute” the recall to your own customers
  • 13. © 2011 GS1 Tangible Results 13 The product recall service won the 2011 International award for “Innovation in Food Safety” from the IAFP – The International Association for Food Protection The service is helping to: - Reduce risk by ensuring compliance with regulation - Reduce risk profile from insurance companies who can lower premiums - Reduce risk of harm to consumers with rapid & accurate communication - Reduce costs by making recall more effective and targeted - Optimize asset utilization through structured processes - Increase Revenue though improved trading partner trust

Editor's Notes

  1. We cannot completely avoid recalls but a problem is how long will it take to identify the source of the problem, how long will it take to locate the products to recall.
  2. As shown here, the service manages the white space between the brand owner / manufacturer and retailer / distributor.