The video tells the story of a man known as "The Coward of the County" through animated visuals that illustrate the lyrics of Kenny Rogers' song. The genre is clearly country music, as characters wear stereotypical cowboy hats and other western attire. Close-ups are used to show the emotional responses of the characters to events in the narrative, rather than as a visual style. The video effectively conveys the story and message of the song through the relationship between the lyrics and illustrations.

1. THE COWARD OF THE COUNTY
Kenny Rogers

2. Analysis
 This video tries to teach the viewer a valuable lesson,
that fighting is wrong but some times necessary.
 The lyrics of the song establishes the general mood of
the video and the visuals make up alot of the
meaning.
 The genre of this video is best represented by the
mise en scene as the locations and the characters
attire in the video represent the country music style
very effectively.

3. Andrew Goodwin
 1. This video contains genre characteristics of a
country musical as some of the characters wear
cowboy hats and they all wear blue jeans.
 2. The relationship between the lyrics and the visuals
are illustrative.
 3. There are alot of close ups of the characters in this
video but these are used more to show the emotional
responses of the characters rather than a visual style.
 4.There are no intertextual references in this video.
 5.There is no voyeurism in this video.

4. John Stewart
 1.This video contains alot of close ups to focus on the
main characters face
 2.This video has a clear old fashioned American
influences as some of the characters are wearing cowboy
hats and other typical American clothing from an older
period in time.
 3. This video does make the viewer feel nostalgic as well
generate new meanings as it is all in black and white but
also has
 4. This video does not fit this point as the video is
animated and does represent any of the performers
lifestyle in the narrative.

5. Steve Archer
 1. Yes, the video does have a strong coherent
relationship between the narrative and the
performance in the video as the father appears on
the scene when his lines are sung and the character
act out everything that goes on in the song.
 2. There is no dance or choreography in this video.
But the use of animation is impressive.

6. Sven E Carlsson
 1. This video does not try to sell the body image,
appearance or lifestyle of the artist as he does not
appear in the video but his voice might be, as his
voice is almost instantly recognisable.
 2.The singer is telling a story through the images on
the screen rather then by personal imaging, as the
narrative has been completely animated and follows
the lyrics of the song almost perfectly.

7. Laura Mulvey’s theory
 1. I this video there is a female character she has a
major role in the narrative of the video, so this video
is effected by this theory.
 Although Becky the female character in the video is a
important part of the narrative some of the other
character still see her as an object that can be used
and abused.

8. The End