Rock music focuses on the darker side of life and rebellion against rules and social norms. It uses common symbolic imagery like skulls, guitars, drums, roses and other icons. The magazine represented the rock genre through these symbols and images associated with rock music, as well as how the characters were dressed in a rock style. The ideologies of rock music have changed over time but still include themes of having fun, finding yourself, and fame. The magazine's design followed theories of conforming to audience expectations of the genre while also adding new elements.