3. 83% of GenY-ers
have joined a social network
9.6 Billion
connected devices
2.5 Quintillion
bytes of new data
generated daily
Internet of information Internet of engagement Internet of “things”
The Planet Is Getting Smarter
6. Transform strategy and operations
Build and deploy multi-platform mobile applications
Optimize mobile experience to build loyalty
Leverage analytics to turn information into insights
Extend enterprise to mobile with data, service, and
application integration
Manage and optimize mobile devices, data, and expenses
Support BYOD and a smarter workforce
Oversee security, risk and compliance
Businesses are Struggling with Unique Mobile Challenges
7. 1. Mobile is primary
91% of mobile users keep
their device within arm’s
reach 100% of the time
2. Insights from
mobile data provide
new opportunities
75% of mobile shoppers
take action after receiving a
location based messages
3. Mobile is about transacting
96% year to year increase in mobile cyber Monday sales
between 2012 and 2011
4. Mobile must create
a continuous brand
experience
90% of users use multiple
screens as channels come
together to create
integrated experiences
5. Mobile enables
the Internet of
Things
Global Machine-to-machine
connections will increase from
2 billion in 2011 to 18 billion
at the end of 2022
Five Mobile Trends with Significant Implications for the Enterprise
Mobile is clearly an imperative for businesses today. At IBM, we are committed to helping organizations transform themselves into mobile first organizations. Why? Because it is absolutely a fundamental component of a successful business today. Let’s begin with the first key trend, that mobile is about transacting and all of the notions that make up a “transaction”. Let’s flesh that out a bit further, because with each trend comes opportunities that your enterprise should leverage. With mobile transactions, the opportunity is to drive new and additional revenue and productivity through mobile. This requires businesses to re-imagine every interaction in a Mobile First world.Moving to the second trend you highlighted around mobile insights – this brings with it an opportunity to deliver a contextually relevant experience to your employees, partners and customers. This enables you to harness deep insights to inform new mobile innovations.Thirdly, mobile is primary. We all know that already. So what does it mean to you and your business? Simply put, you deliver mobile apps that transform the value chain because you recognize the importance of prioritizing ‘mobile first’ since it is the way of the future.Moving along, let’s focus on this requirement that a user’s experience must be consistent across all channels. We must prioritize and leverage user imperatives to benefit the enterprise, meaning you can deepen relationships with consistent brand experience by integrating your front-end presence regardless of hardware or operating system it is presented on with your back-end, regardless if its locally or remotely hosted infrastructure. The ‘how’ doesn’t matter anymore – people expect it to work seamlessly.Lastly, let’s move beyond phones. Because ‘mobile’ really isn’t just about a phone, or a tablet. By broadening our scope of what we consider ‘mobile’ we capitalize on other opportunities for your business. Machine-to-machine is HUGE. Thus, why not leverage industry transformations driven by M2M through cloud technologies and whatever comes along next in order to capitalize on this 18 billion opportunity expected by the end of 2022.Up to this point we have largely talked about mobile as a medium used by individuals, but mobile is more than phones and tablets. Advances in technology are enabling machine to machine connections that are creating new revenue streams, operating models and opportunities to provide customer value. We are able to identify things, by tagging them and can then sense them in the environment. Advances in nanotechnology are helping us infuse intelligence and processing power into objects to create thinking things. And importantly, advances in power technology allow us to power things more efficiently and for longer periods of time and in more remote locations than ever before. These technological advances are enabling new business opportunities like remote monitoring of things like machines, homes and even an individual’s health, all of which once required face to face access. Context aware devices can proactively push promotions to people in proximity to a particular location and can help items like luggage speak to the systems that move them indicating their location and status. And items in remote locations like street lights can turn themselves off when they are not needed. Research conducted by the GSMA identified several leading M2M applications that we are likely to see by 2020. Of these the connected car seems to be the one that is closest on the horizon. Monitoring applications applied to health, security and assisted living are also estimated to provide substantial value. Finally, the sensors that are in cars are also predicted to provide new sources of revenue to the insurance industry in the form of pay as you drive auto insurance. To tap into this tremendous opportunity, your infrastructure needs reliable, low latency delivery messaging that scales to massive communities of concurrently connected end-points. So today we are announcing the first IBM MobileFirst branded offering – IBM MobileFirst MessagePoint, which can help you gain a competitive advantage by providing real-time connectivity from enterprise systems to millions of sensors and mobile devices.So what forces have shaped this shift and what does this mean to you? There is a lot of compelling data in the marketplace, but we have identified five key trends or observations – supported by market data and by customer successes – that we believe have strong implications for the future of mobile. [1] Mobile is the universal sensor. It is with most of us 100% of the time and is the primary means we use to interact with our employers, our customers, our family and our friends. [2] As they interact they are creating vast streams of data that, with the right analytics, can teach us things about their behavior and their preferences that we could not learn in any other way. [3] These interactions inherently become transactions. Whether shopping, purchasing, searching for or providing information, collaborating or seeking service, mobile enabled people and objects are seeking not simply to connect, but to complete tasks when, where and how they wish. [4] Thus, the mobile experience must transcend any single device to accommodate multiple screens and touchpoints. [5] Finally, as we think about mobile, we can’t confine our thinking to devices like phones and tablets. The ability to tag things, sense things, power things and shrink things has extended mobility beyond people to nearly every other type of object on the planet. As we have said since the start of smarter planet things are becoming more instrumented, interconnected and intelligent than ever before, and mobile is right at the center of that story and will fundamentally change the way the world works. Add Process to “Transform the value chain”