Uploaded byNerissa Marbury
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Kayak Brand Brief
Kayak.com is a travel search engine that allows users to search across 100 travel sites to find the best deals on flights, hotels and rental cars. It was created to simplify the travel search process and avoid hidden fees. Kayak uses targeted marketing to generate higher click-through rates and made $85 million in revenue as of December 2007. While it does not sell travel products directly, it aims to be the #1 website for online travel search through a marketing strategy focused on word-of-mouth, press releases and optimizing the user experience.
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