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knowledge engineering arcRes e-commerce Marketing e-commerce marketing & management  | direct marketing websites & portals | global distribution | social networking | channel management |  advertising management | hospitality management |  affiliate marketing | collaborative marketing | SEO marketing Intellectual resource & knowledge management
Knowledge engineering .   arcRes e-commerce platform  Website Booking Engine for hotels, villas, cars, activities,  channel management, GDS, marketing tools, e-commerce management ,[object Object],[object Object],FREE  BOOKINGS ENGINE IF HOSTED WITH AXSES
Knowledge engineering .   Easy to use  admin tools WEBSITE BOOKINGS   FREE  IF HOSTED WITH AXSES All inventory options All payment options All Guarantee options Full control of content  Research Newsletter Client Management Database Marketing Flexible Family plan & ages Flexible rules & policies Groups – Specials – Packages Themes Management Co-Marketing (Partners Program) Distribution | GDS | Affiliates FaceBook
Knowledge engineering arcRes for Facebook arcRes for GDS arcRes for e-Specials arcRes for Affiliates arcRes for Google Maps arcRes for Your Website arcRes for Bookable-ads arcRes for Portals arcRes for RSS Marketing arcRes Marketing Suites http:// arcres .com/ ecommerce -and-travel-marketing. cfm arcRes for Partnerships
Knowledge engineering arcRes for Tourism Website Database of lookers and bookers
Knowledge engineering Transaction details  for hotel and partners Selling property tracked on partner  record arcRes for Tourism Partnerships Properties selects partners Selected  partners displayed Final bookings page
A RC R E S Knowledge engineering Property description and photo Quotes Room descriptions Rates Specials automatically  shown through RSS feeds. Bookings …  all shown in Facebook and updated easily in arcRes. arcRes for Facebook
Knowledge engineering arcResBookings added to Facebook page BookingsStlucia.com live example  Facebook  Demo     Installation  Requires arcRes approval 1-246 429 2653 facebook @axses.net http://axses- facebook .com Database of lookers and bookers arcRes for Facebook
Knowledge engineering arcRes for Bookable-ads For the traveler:: compare lists, quotes, myRealHolidays website- -itineraries
. .  Knowledge engineering For the traveler:: compare lists, quotes,  myRealHolidays website- -itineraries arcRes for e-Specials
. .  Knowledge engineering Distribute globally with RSS feeds - travelers get latest specials mailed to them http://barbadosvacationspecials.com/rss_ feeds/BarbadosVacationSpecials.xml  Approx 100 sites arcRes for RSS Marketing
arcRes GDS Knowledge engineering 3000 million reservation  per month 400,000 travel agents 40,000 iDS arcRes for GDS
Knowledge engineering arcRes for Portals For the traveler:: compare lists, quotes,  myRealHolidays website- -itineraries 30 Caribbean Sites
Knowledge engineering Transaction record show agent.    Custom reports available Caribbean Specialists Resources Links to:  Barbados Sandy Lane A Bookings Barbados Service direct on Travel Agents site * Axses supplied  agent website * Agents own website arcRes for affiliates For the traveler:: compare lists, quotes,  myRealHolidays website- -itineraries
. .  Knowledge engineering Themes, Packages, Specials, Portals Comparison Shopping, Quotes, Bookings 130 Barbados Operators using arcRes features/channels  68 One or more themes (average 3)  81   44 Specials and RSS Channels (#1 on MSN)  55   40 Bookings Engine operators website  37 Specials on website 29 Packages (14 RealHolidays) 22 Comparison Shopping  16 Distribution ________________________________________________________ 130 Barbados operators using one or more features/channels (above) Hundreds more, using arcRes Search and Directory listing 800 archives entries (attractions, tours, information etc) |  1000 villas, home rentals | 229 hotels, apartments, guesthouses arcRes Channels
. .  Knowledge engineering arcRes Suites E-commerce platform for multiple Direct channels,  GDS/PMS Integrated,  Themes Marketing, CRS Website bookings Built to manage   Websites Content | Bookings Information Distribution SEO | Marketing | Direct Mail Reports & Analysis Supplier status management E-commerce: arcRes & arcAds Affiliate marketing Facebook
Knowledge engineering .   LEADING DESTINATION MARKETING
Knowledge engineering AXSES 12 AWARDS of Excellence International award for advanced travel technology
Knowledge engineering AXSES PEOPLE Directors  Ian Clayton:  CEO John Gibbs:  Managing Director Kathy-Lynn Ward:  Director Operations & Programming Programmers/Technical Shelly Burke Hussein Grant Kris Gooding André Rock  Marketing and Support   Julia Hyndman: e-commerce Marketing Ann-Marie Morris: Web Marketing Janelle Knight: Web Marketing St Lucia  Partner:  Glace Graphics
.  Knowledge engineering AXSES Direct Cost effective Established Creative Market Leader Technology Leader Caribbean International  Potential innovation works
. .  knowledge   engineering Nautilus Beach Apartments -  August 2009 “I can’t sing the praises of AXSES enough.  I think they are doing a fantastic job in terms of tourism marketing.  The staff are very knowledgeable and always willing to assist clients.   Each step along the way during the last decade, they have made our advancement  into the wireless world that much easier.  For example with regards to GDS and with tailor-made marketing initiatives for the property.”
. .  knowledge   engineering Proven marketing success    T h a n k  Y o u
AXSES builds  " supplier-centered " " supply chain management systems " Featuring   Direct Sales & facilitating   Global Distribution knowledge engineering AXSES MISSION helping suppliers excel advanced technology – training & support – supplier tools
  Internet is about being direct! It is the most efficient marketing and distribution medium ever Made for Direct Business   Direct Sales |  Your  Brand |  Your  Technology |  Your  Control 2006 40% direct  | 2007 50%  plus | 2008 60 % plus In 2 years: 65 % Direct  In 2006 the major hotel brands were 81.4% direct vs. 18.6%. Merrill Lynch, HeBs putting  the pieces in place for direct sales and distribution marketing
MILESTONES 1996 Launched  Barbados.org . Established AXSES SCI, Barbados. 1999 Launched  Realholidays.com  dynamic packaging 2001 Launched  ArcRes.com  Reservations system 2002 Launched  BookingsBarbados,  affordable   bookings & reservations  2004 Launched  DestinationSuites.com 2005 Launched  Integrated GDS  solution with Reserv 2007 Launched  BookingsFranchise.com 2008  Bookable-ads, Bookable-maps   CaribRez.com  Caribbean marketing launched   2009  FaceBook  Travel platform http://arcResBookings.com 2009  Booking-Partners.com  collaborative destination marketing 20 AXSES Tourism websites already marketing Barbados via the Caribbean Knowledge engineering
Knowledge engineering Technology:  Complete, integrated “TRAVEL PLATFORM” Hotels | Apartments  |  Villas  |  B&B  | Guest Houses | Condos  Timeshare  |  Cars  |  Activities  |  Attractions | Flight Bookings Integrated Marketing GDS/IDS/CRS Direct Marketing Channels | Caribbean Marketing Network  Unique Theme Marketing systems | Channel Management  | Affiliate Marketing Direct Mail Database & Mailing System  | Search Engine Optimisation (SEO)  Adwords, banner and Links | Ads management (ArcAds)  Interactive maps | Blogs | RSS | FaceBook | Cells & PDAs | Wikipedia | Research Quotation Systems, Reservation Systems Real Time Bookings | Up-Sell | Specials & Packages  Dynamic Packaging | Specialised Rate Plans | Groups Management Easy to use, powerful tools Admin systems (media, content) | Customer Relations Management | Multi-Language  Reporting |Allotments & Allocations | On-request availability | Block dates Search Engine | Newsletter Tool | Mail Systems Tool | Portal Tools  Content Management  | Property Management | Accounting  Calendars  |  Guest Books  |  Availability calendars  |  PhotoGalleries  |  Virtual tours | Flash |  Video   |   Postcards | e-Books | Trip Advisor | Links Management

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Arcres E Coomerce Marketing

  • 1. knowledge engineering arcRes e-commerce Marketing e-commerce marketing & management | direct marketing websites & portals | global distribution | social networking | channel management | advertising management | hospitality management | affiliate marketing | collaborative marketing | SEO marketing Intellectual resource & knowledge management
  • 2.
  • 3. Knowledge engineering . Easy to use admin tools WEBSITE BOOKINGS FREE IF HOSTED WITH AXSES All inventory options All payment options All Guarantee options Full control of content Research Newsletter Client Management Database Marketing Flexible Family plan & ages Flexible rules & policies Groups – Specials – Packages Themes Management Co-Marketing (Partners Program) Distribution | GDS | Affiliates FaceBook
  • 4. Knowledge engineering arcRes for Facebook arcRes for GDS arcRes for e-Specials arcRes for Affiliates arcRes for Google Maps arcRes for Your Website arcRes for Bookable-ads arcRes for Portals arcRes for RSS Marketing arcRes Marketing Suites http:// arcres .com/ ecommerce -and-travel-marketing. cfm arcRes for Partnerships
  • 5. Knowledge engineering arcRes for Tourism Website Database of lookers and bookers
  • 6. Knowledge engineering Transaction details for hotel and partners Selling property tracked on partner record arcRes for Tourism Partnerships Properties selects partners Selected partners displayed Final bookings page
  • 7. A RC R E S Knowledge engineering Property description and photo Quotes Room descriptions Rates Specials automatically shown through RSS feeds. Bookings … all shown in Facebook and updated easily in arcRes. arcRes for Facebook
  • 8. Knowledge engineering arcResBookings added to Facebook page BookingsStlucia.com live example Facebook Demo Installation Requires arcRes approval 1-246 429 2653 facebook @axses.net http://axses- facebook .com Database of lookers and bookers arcRes for Facebook
  • 9. Knowledge engineering arcRes for Bookable-ads For the traveler:: compare lists, quotes, myRealHolidays website- -itineraries
  • 10. . . Knowledge engineering For the traveler:: compare lists, quotes, myRealHolidays website- -itineraries arcRes for e-Specials
  • 11. . . Knowledge engineering Distribute globally with RSS feeds - travelers get latest specials mailed to them http://barbadosvacationspecials.com/rss_ feeds/BarbadosVacationSpecials.xml Approx 100 sites arcRes for RSS Marketing
  • 12. arcRes GDS Knowledge engineering 3000 million reservation per month 400,000 travel agents 40,000 iDS arcRes for GDS
  • 13. Knowledge engineering arcRes for Portals For the traveler:: compare lists, quotes, myRealHolidays website- -itineraries 30 Caribbean Sites
  • 14. Knowledge engineering Transaction record show agent. Custom reports available Caribbean Specialists Resources Links to: Barbados Sandy Lane A Bookings Barbados Service direct on Travel Agents site * Axses supplied agent website * Agents own website arcRes for affiliates For the traveler:: compare lists, quotes, myRealHolidays website- -itineraries
  • 15. . . Knowledge engineering Themes, Packages, Specials, Portals Comparison Shopping, Quotes, Bookings 130 Barbados Operators using arcRes features/channels 68 One or more themes (average 3) 81 44 Specials and RSS Channels (#1 on MSN) 55 40 Bookings Engine operators website 37 Specials on website 29 Packages (14 RealHolidays) 22 Comparison Shopping 16 Distribution ________________________________________________________ 130 Barbados operators using one or more features/channels (above) Hundreds more, using arcRes Search and Directory listing 800 archives entries (attractions, tours, information etc) | 1000 villas, home rentals | 229 hotels, apartments, guesthouses arcRes Channels
  • 16. . . Knowledge engineering arcRes Suites E-commerce platform for multiple Direct channels, GDS/PMS Integrated, Themes Marketing, CRS Website bookings Built to manage Websites Content | Bookings Information Distribution SEO | Marketing | Direct Mail Reports & Analysis Supplier status management E-commerce: arcRes & arcAds Affiliate marketing Facebook
  • 17. Knowledge engineering . LEADING DESTINATION MARKETING
  • 18. Knowledge engineering AXSES 12 AWARDS of Excellence International award for advanced travel technology
  • 19. Knowledge engineering AXSES PEOPLE Directors Ian Clayton: CEO John Gibbs: Managing Director Kathy-Lynn Ward: Director Operations & Programming Programmers/Technical Shelly Burke Hussein Grant Kris Gooding André Rock Marketing and Support Julia Hyndman: e-commerce Marketing Ann-Marie Morris: Web Marketing Janelle Knight: Web Marketing St Lucia Partner: Glace Graphics
  • 20. . Knowledge engineering AXSES Direct Cost effective Established Creative Market Leader Technology Leader Caribbean International Potential innovation works
  • 21. . . knowledge engineering Nautilus Beach Apartments - August 2009 “I can’t sing the praises of AXSES enough. I think they are doing a fantastic job in terms of tourism marketing. The staff are very knowledgeable and always willing to assist clients.   Each step along the way during the last decade, they have made our advancement into the wireless world that much easier. For example with regards to GDS and with tailor-made marketing initiatives for the property.”
  • 22. . . knowledge engineering Proven marketing success T h a n k Y o u
  • 23. AXSES builds " supplier-centered " " supply chain management systems " Featuring Direct Sales & facilitating Global Distribution knowledge engineering AXSES MISSION helping suppliers excel advanced technology – training & support – supplier tools
  • 24. Internet is about being direct! It is the most efficient marketing and distribution medium ever Made for Direct Business Direct Sales | Your Brand | Your Technology | Your Control 2006 40% direct | 2007 50% plus | 2008 60 % plus In 2 years: 65 % Direct In 2006 the major hotel brands were 81.4% direct vs. 18.6%. Merrill Lynch, HeBs putting the pieces in place for direct sales and distribution marketing
  • 25. MILESTONES 1996 Launched Barbados.org . Established AXSES SCI, Barbados. 1999 Launched Realholidays.com dynamic packaging 2001 Launched ArcRes.com Reservations system 2002 Launched BookingsBarbados, affordable bookings & reservations 2004 Launched DestinationSuites.com 2005 Launched Integrated GDS solution with Reserv 2007 Launched BookingsFranchise.com 2008 Bookable-ads, Bookable-maps CaribRez.com Caribbean marketing launched 2009 FaceBook Travel platform http://arcResBookings.com 2009 Booking-Partners.com collaborative destination marketing 20 AXSES Tourism websites already marketing Barbados via the Caribbean Knowledge engineering
  • 26. Knowledge engineering Technology: Complete, integrated “TRAVEL PLATFORM” Hotels | Apartments | Villas | B&B | Guest Houses | Condos Timeshare | Cars | Activities | Attractions | Flight Bookings Integrated Marketing GDS/IDS/CRS Direct Marketing Channels | Caribbean Marketing Network Unique Theme Marketing systems | Channel Management | Affiliate Marketing Direct Mail Database & Mailing System | Search Engine Optimisation (SEO) Adwords, banner and Links | Ads management (ArcAds) Interactive maps | Blogs | RSS | FaceBook | Cells & PDAs | Wikipedia | Research Quotation Systems, Reservation Systems Real Time Bookings | Up-Sell | Specials & Packages Dynamic Packaging | Specialised Rate Plans | Groups Management Easy to use, powerful tools Admin systems (media, content) | Customer Relations Management | Multi-Language Reporting |Allotments & Allocations | On-request availability | Block dates Search Engine | Newsletter Tool | Mail Systems Tool | Portal Tools Content Management | Property Management | Accounting Calendars | Guest Books | Availability calendars | PhotoGalleries | Virtual tours | Flash | Video | Postcards | e-Books | Trip Advisor | Links Management