This document provides an overview of Orbitz Worldwide, including:
- Orbitz Worldwide is a global online travel company with brands in over 140 countries and $11.5 billion in annual bookings.
- The online travel industry is large and growing, with the online share of the $1 trillion global travel market expected to reach 33% by 2012.
- Orbitz Worldwide's strategy focuses on unlocking the joy of travel through personalized experiences across mobile, social, and online platforms. The company aims to optimize its sites, marketing, and data infrastructure to drive growth.
- Opportunities exist in leveraging the company's global brands, expanding private label partnerships, and
How receptive were shoppers this holiday season?
Learn:
* This year’s top performing retail sites
* New and recurring search trends
* Brick & Mortar vs. Website Only online search behavior
* Multichannel marketing recap and breakdown, which channels were the most effective and the performance of search, email, affiliate partners and social networks
Disrupting The Tsunami - iMedia Presentation by AmbliqueJustus Wilde
Presentation looks at online retail trends for apparel in Australia 2011/2012. Data is a mix of hitwise, google insights and Amblique aggregated client results.
This presentation, originally delivered at the 2011 Railway Heritage Preservation Conference in Chattanooga, TN, illustrates four key concepts crucial to the successful growth of tourist rail operations. Focusing on ticketing and internet marketing, the presentation gives step by step tips on how to grow ridership and increase profitability.
Lesson 3: From Computer Reservation Systems to Global Distribution SystemsAngelina Njegus
Introduction to Computer Reservation Systems
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Global Distribution Systems
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How receptive were shoppers this holiday season?
Learn:
* This year’s top performing retail sites
* New and recurring search trends
* Brick & Mortar vs. Website Only online search behavior
* Multichannel marketing recap and breakdown, which channels were the most effective and the performance of search, email, affiliate partners and social networks
Disrupting The Tsunami - iMedia Presentation by AmbliqueJustus Wilde
Presentation looks at online retail trends for apparel in Australia 2011/2012. Data is a mix of hitwise, google insights and Amblique aggregated client results.
This presentation, originally delivered at the 2011 Railway Heritage Preservation Conference in Chattanooga, TN, illustrates four key concepts crucial to the successful growth of tourist rail operations. Focusing on ticketing and internet marketing, the presentation gives step by step tips on how to grow ridership and increase profitability.
Lesson 3: From Computer Reservation Systems to Global Distribution SystemsAngelina Njegus
Introduction to Computer Reservation Systems
Typical CRS Functions
Evolution of CRS
Global Distribution Systems
GDS Organisations
Challenges for CRS/GDS
Big Data
Hi Kenji, attached is an updated deck. (I removed a few confidential slides.) Thanks again - keep me posted on feedback to the presentation! Best, Alina
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Hi Kenji, attached is an updated deck. (I removed a few confidential slides.) Thanks again - keep me posted on feedback to the presentation! Best, Alina
Travel - Presentation by Tetyana Hrekh, Co-Founder & CEO of Traveltipz at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Simon Khalaf throws down the gauntlet at #Source13 with a data-packed presentation. "Ignore the Series A crunch. It's time to innovate. Disrupt an industry."
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldChristian Adams
InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
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11. Third Party Bookings Remain Consistent
2010 Actual 2012 Estimated
37% 37%
63% 63%
Source: PhoCusWright, Global Online Travel Overview Second Edition
12. Less Than Half of OTA Shoppers Actually Book on OTAs
OTA 47%
Supplier.com 31%
Supplier Call Center 7%
Retail Agency Website 5%
Retail Agency Call Center 4%
Other 6%
Source: PhoCusWright, 2010
14. Our Mission:
Unlock the joy of travel
by becoming the travel expert for the world,
where our customers easily find and book
personalized travel options
15. Common technology platform positions us well for innovation and
growth in 2012 and beyond
Unlock the joy of travel
by becoming the travel expert for the world,
where our customers easily find and book
personalized travel options
2012 Strategic Initiatives
Marketing Funnel
Mobile
optimization optimization
Data infrastructure
16. Site optimization
Significant Turn Around at ebookers Since Platform Migration
Landing Page Search Results Booking Path Personalization
Strong top and bottom line performance since global platform migration
ebookers 23% of total OWW revenue in 2011, up from 15% in 2009
Eliminating speed bumps to
improve conversion rate
ebookers Net Revenue, $M
$200
$176
$150 $135
$108
$100 +31%
+26%
$50
$0
2009 2010 2011
page 16
17. Site Optimization:
Landing Page Search Results Booking Path Personalization
Hotel Card:
• First test yielded 3%
increase in conversion rate
• Second test yielded 2%
further lift in conversion
19. Data Infrastructure
Reporting &
Storing large Data hungry
analytical
amounts of data applications
insights
Investing in infrastructure to allow us
$200
to deploy analytics more broadly
$176
ebookers Net Revenue, $M
$150 $135
$108
$100 +31%
+26%
$50
$0
2009 2010 2011
page 19
20. Our Locations and People
• Australia • Germany • Italy • Spain
• Canada • Hong Kong • Japan • Sweden
• China • India • Latin America • Switzerland • UK
• Finland • Ireland • Mexico • Thailand • United States
• France • Israel • Singapore • The Netherlands • Vietnam
26. Private label distribution channel has grown impressively and
represents significant growth opportunity
U.S. Private Label Distribution Channel Room Nights
2 year CAGR
55%
2009 2010 2011
28. American Express Customer Base - Lodging spend
American Express Consumer Travel customers book rooms at higher room rates compared to
the industry average both online and offline, and choose more premium room categories.
Average Daily Rate Room Category Mix
$500
$465
$450
$400
Concierge/S
$350
uite 22%
$300
Standard
$250 $220 42%
$200
$150
Premium
$123
35%
$100
$50
$0
Industry CTN Online CTN Offline
Average
*This is an overall Average Daily Rate and it can vary by market. For example, the average CTN online rate for NYC is
$374 and the ADR for offline is $652. The industry average rate for NY is $274.
29. Partner opportunity: Participation criteria
Provided by American Express
Partner Requirements
Travel
• Double Membership Rewards points on
all prepaid bookings
• Best-in-class offer exclusive to CTN
• Pay With Points on all prepaid
• Bookable through Orbitz promotion path
bookings
• 45 day booking and 60-90 day travel
• Multi-channel offer-specific marketing,
windows
reaching millions of travel-engaged
• Discounted rates (minimum 20% CMs
depending on market), value add
• Multi-channel program-level marketing
amenities, or comp nights
to drive awareness and sales
• Limited minimum night stay requirements
• Access to CTN agents (education,
training, and incentives)